Headline Creator Pro
Review Of Headline Creator Pro(Review prepared - February 2003)
ReviewThis an interesting program which we recently tested, which could be worth looking at. The idea is to help you create headlines that describe your product/service which can be used in sales letters (or banner ads, web pages, etc.).
The way it works, is you answer four simple questions about your product, and it generates a whole bunch of possible headlines. Of course how good the headlines are, will partly depend on how well you can answer these questions - but they aren't exactly tough ones (they are the kind of stuff you should already know or at least be thinking about - like what benefits your customer get from owning your product).
Once you've filled out the questions, you get a list of possible headlines (I got just under 100 in my test case). You can then display the entire list or choose to display only those headlines that fall into certain categories like "News", "How To", "Questions", etc. You can also select the headlines, and right click to Copy to them to the clipboard for later pasting into other Windows programs.
For my test, I entered some answers about an (imaginary) diet e-book. Here are the first few headlines that the program came up with:-
There were only a couple of minor annoyances I ran across in the program:-
We liked this program a lot. It is a great way of generating ideas for use in headlines (and sales copy), it's attractive, simple-to-use and fun.
And while there were a couple of minor niggling problems, we did not feel that they were serious enough to downgrade our rating.
Quite simply - definitely highly recommended, an Editor's Choice.
Sorry no link: 29 November 2009 - As far as we know this product is no longer available from the author. We are not sure if it may be available from other sources.
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