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Resources for Publicity
Here are some resources to help you get your name or business in the news:
- PressBlast.com
Our sister site - a free guide to press releases and publicity.
Here are some products about publicity.
Disclosure:
Products details and descriptions provided by vendor and/or based on publicly available information.
Our company may receive a payment if you purchase products after following a link from this website.
- Press Release Fire
A definitive guide to using press releases, including to get a high ranking in Google and other search engines.
Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Mark Coker
Smashwords
Released: 2011-06-25
Kindle Edition (36 pages)
 | List Price: $0.99*
*(As of 05:55 Pacific 4 Feb 2012 More Info)
Click Here | Product Description:
Learn how to market any book. This popular book marketing primer has helped over 40,000 authors and publishers dramatically improve their book marketing results.
The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 30 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.
Here's what you'll find in the Smashwords Book Marketing Guide:
Table of Contents
Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors
30 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Share these marketing tips with your fellow authors!
Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the PublicityYou Deserve
Boob Tube (a novel about soap operas)
Connect with Mark Coker
Connect with Smashwords authors
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By J. Steve Miller
Wisdom Creek Press
Paperback (344 pages)
 | List Price: $14.95*
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Can low-profile, not-yet-famous authors get published and sell lots of books? This multiple award winning book says "Yes!" and tells how.
“…a comprehensive guide to marketing a book…[a] well-written, engaging resource that’s loaded with specific tips…. Brimming with creative ideas, Sell More Books! should prove to be a low profile author’s best friend.” - ForeWord Reviews
Writers and publishers will find the latest insider tips on writing and publishing more marketable books. Learn up-to-date information on publishing options, social networking, and "tried and true" book marketing tactics.
Includes hundreds of practical book-selling strategies for both traditionally and self-published authors. Learn which methods may work best for your books and your personality, and which methods might be a complete waste of time.
Should all authors blog? Should all authors do Twitter? According to the authors, in some cases these strategies can produce results; for others, they will be a waste of time. This book provides the wisdom to help authors make wise choices.
Chapters include:
Write a Marketable Book
Write a Title and Subtitle That Attracts Audiences
Attract People with your Cover
Publish through the Most Marketable Channel
Get Lots of Blurbs from All Kinds of People
Optimize Your Amazon and Barnes & Noble Pages
Build a Professional Online Presence
Submit Your Book to Contests
Check Your Attitudes toward Marketing
Use Guiding Principles to Prioritize Initiatives
Seek Early Reviews from Respected Book Review Sources
Seek Reviews and Endorsements from Busy Blogs
Seek Reviews and Endorsements from Other Publications
Attract Attention through Social Media
Optimize Digital Sales
Sell Your Book in Brick and Mortar Stores (Not Just Bookstores!)
Help Reporters and Journalists with their Articles
Consider Radio (Even if You’re Shy!)
Consider Speaking (Even if You’re Shy!)
John Kremer’s Twelve Tips for Low-Profile Authors
Bulk Sales Beyond the Bookstore: An Interview with Brian Jud
Consider Press (News) Releases
Low platform authors can win! Author J. Steve Miller didn't have a degree in music; neither was he a professional musician. Yet, he wrote a book on music that was published by a respected publisher and was translated into Dutch, German, Romanian, Russian and Spanish. He doesn't have a degree in education, yet his educational resources are used by schools and teachers in every state and over 30 countries.
“Whether you’re traditionally published or self-published, the author must do the promotion. This book provides solid guidance and is full of valuable tips.” - Dan Poynter, best-selling author of over 125 books and revisions, recognized authority on book marketing, promoting and distributing, author of The Self-Publishing Manual
Steve and Cherie Miller love to write, publish, and help fellow authors. Cherie serves as president of the Georgia Writers Association. Steve is president of Legacy Educational Resources. Contributors Brian Jud and John Kremer are two of the most highly respected names in book marketing. |
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By Steve Weber
Weber Books
Released: 2007-02-01
Paperback (204 pages)
 | List Price: $18.95*
Lowest New Price: $9.74*
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Click Here | Product Description:
- Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction.
- Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns.
- Blog to connect with readers, driving them to Amazon and bookstores.
- Boost your visibility with Google, ignite word-of-mouth with social networks for viral marketing.
- Capitalize on peer content and "amateur" book reviews.
--------------------------------------------------
Praise for PLUG YOUR BOOK!
"I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get your hands on a copy of Steve Weber's Plug Your Book! ... I highly recommend this one to every author out there."
-- Joe Wikert, executive publisher, John Wiley & Sons Inc., professional/trade division
"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."
-- Aaron Shepard, author: Aiming at Amazon
"In-depth information about using Amazon as a marketing platform."
-- Christine McNeil Montano, Amazon Top Reviewer
"...I have launched online campaigns for more than 1,000 books. I've worked with most of America's largest book publishers, helping many of them build online marketing departments. The book you're holding now is the new training manual."
-- Steve O'Keefe, author: Publicity on the Internet
"Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."
-- Dave Taylor, author: The Complete Idiot's Guide to Growing Your Business with Google
"The first comprehensive guide to Internet book publicity."
-- Morris Rosenthal, publisher, Foner Books
"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."
-- Jane Corn, Amazon Top Reviewer
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CONTENTS:
Taking control of your book sales
One big caveat
How to use this book
Staying current
Electric word of mouth
Riding the big river
Amazon's 'long tail'
Getting recommended
Personalized bookstores
Amazon Bestseller Campaigns
Making the list
How Bestseller Campaigns work
... and this is success?
Haywired recommendations
Is it worth it?
Amateur book reviews
Credibility through peers
Getting more Amazon reviews
Amazon Top Reviewers
Contacting Top Reviewers
Etiquette in approaching reviewers
Finding more Amazon reviewers
More ways to get reviews
Building your author Web site
Getting involved
Your domain
Building blocks of your site
A survey of author Web sites
Your online press kit
Multimedia for books
Advanced Amazon tools
Buy X, Get Y
Weaknesses of BXGY
Free paired placement
Single New Product e-mails
Amazon Connect
Listmania
Google, Amazon, digital contentGoogle Book Search
Accidental book discovery
Instant Online Access
Ad-Supported Access
Google Print on Demand
Pay-per-click advertising
Google AdWords
Yahoo Search Marketing
Power tools
Amazon Sales Rank
TitleZ
Affiliate partnerships
Analyzing your traffic
Linking strategy
Search engine optimization
Keyword density
Length of your lease
Publishers Portal
Privacy policies
Web site cardinal sins
Selling on Amazon, beyond
Print on demand
Amazon Advantage
Amazon Marketplace
Catalog accuracy
Handling sales on your site
Google Checkout
Other major online retailers
Barnes & Noble
BookSense
Ethics of online marketing
Shill reviews
Spam |
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By EJ Thornton
Books To Believe In
Released: 2009-01-02
Kindle Edition (78 pages)
 | List Price: $9.99*
*(As of 05:55 Pacific 4 Feb 2012 More Info)
Click Here | Product Description:
If you are not yet well-known and no one knows the title of your book - then your future customers aren't searching for you on the internet.
How do you get them to discover your book? It's easy. The concept is called Associative Marketing and publishers have been using it since time began to sell books. As an author, you also need to tap into the system so that you can significantly increase your book sales on the internet. It is explained in great detail in the Book Advanced Book Marketing.
It's not a matter of getting them to notice you and your book, it's putting your book where your customers are already searching for answers, and everyone wins...
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By Marcia Yudkin
Creative Ways Publishing
Released: 2011-09-14
Kindle Edition (15 pages)
 | List Price: $2.99*
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Click Here | Product Description:
In the news business and politics, they’re called sound bites. In advertising, they’re called slogans or tag lines, depending on their placement and use. For movies, they’re called log lines. On books, they’re titles or subtitles. For people, they’re monikers.
All of these scrumptious word morsels do the job of summarizing in a catchy, memorable phrase or sentence a message, an identity or a positioning statement.
This concise, practical workbook takes you step by step through the process of crafting catchy little messages. Because they are so compressed and magnetic, they become a powerful business asset.
Included are:
* Eight time-tested guidelines for productive brainstorming
* Seventeen fruitful brainstorming methods
* Ten tips for arranging and tweaking your ideas for greatest impact
* Twenty-two guidelines for selecting your best option
* Six methods of advanced sound bite mastery
The author of more than a dozen other books, including 6 Steps to Free Publicity, Marcia Yudkin is also Head Stork of Named At Last, a naming firm, which helps companies and entrepreneurs create and select effective names and tag lines.
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By Melvin Helitzer
University Sports Press
Paperback (450 pages)
 | List Price: $29.95*
Lowest New Price: $19.27*
Lowest Used Price: $15.82*
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This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American. |
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By Michelle Dunn
CreateSpace
Paperback (174 pages)
 | List Price: $12.95*
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Marketing. It's a necessary, career altering technique that authors must know and most do not. What can an author do to create a "buzz" about themselves, their book and be successful? They can turn to their bookshelves and thumb through their well-worn copies of Mosquito Marketing for Authors. This book tells you how to create and maintain a buzz that cannot be repelled. It's filled to the brim with 10 years worth of tried and proven documented free and low cost marketing techniques, encouraging tips from marketing gurus and other successful authors. This book tells you how to create and maintain a buzz that cannot be repelled. Mosquito Marketing for Authors will be an inspirational, practical guide for writers, self publishers, business people and those who would like to write and make a living. |
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By David Carriere
Glitterati
Hardcover (144 pages)
 | List Price: $20.00*
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Generating publicity is a journey that requires persistence as well as proper planning. In Publicity, veteran publicist David Carriere guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign. With twenty years of experience, Carriere's seven-step program outlines everything needed to create a comprehensive, systematic, and efficient method to publicize just about anything, anywhere, anytime. |
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By Alexander Hiam
For Dummies
Paperback (384 pages)
 | List Price: $29.99*
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The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. |
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By Candice Jacobso Fuhrman
Chronicle Books
Paperback (176 pages)
| List Price: $12.95*
Lowest New Price: $2.90*
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Click Here |
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