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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.


From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

PR For Poets: A Guidebook To Publicity And Marketing

By Jeannine Hall Gailey

Two Sylvias Press
Paperback (228 pages)

PR For Poets: A Guidebook To Publicity And Marketing
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Product Description:
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!

Red Hot Internet Publicity: The Insider's Guide to Marketing Online

By Penny C. Sansevieri

Released: 2013-11-11
Kindle Edition (281 pages)

Red Hot Internet Publicity: The Insider s Guide to Marketing Online
 
Product Description:

Take Your Online Marketing to the Next Level



Authors, speakers, small business owners...you've got three choices:

1. Spend a fortune on advertising and other old-school marketing, and pray that you'll make back your investment, against all odds.
2. Fritter away two or three years blindly stumbling around, trying to figure out what works on your own, while competing for attention with more than 25,000,000,000 web pages.
3. Listen to an expert who can show you how to get your website noticed, visited, and purchased from--who can show you how to be smart and successful online while keeping your dollars in your own wallet, and whose own site is in the top 1 percent* for traffic of all the sites in the world.

Penny Sansevieri is that expert, and this book is your road map. In the rapidly changing world of Internet publicity, this book is up-to-the-minute (covering social media in detail--not just Facebook, Twitter, and LinkedIn but also recent powerhouse sites like Pinterest and Google Plus--even a chapter on the reputation-rating site Klout). You'll learn...

* How gain real visibility in Google, no matter how they shift their algorithms--and why that can make a tremendous difference in your business
* What to do on your own websites, what to do on social media, and how to make money in both of those worlds
* How to capture an online market far bigger than PC users (hint: look at what's clipped to your belt or inside your pocket)

Restaurant Promotion and Publicity: For Just a Few Dollars a Day (Food Service Professionals Guide, Vol. 4)

By Tiffany Lambert

Atlantic Publishing Group Inc.
Released: 2003-01-12
Paperback (144 pages)

Restaurant Promotion and Publicity: For Just a Few Dollars a Day (Food Service Professionals Guide, Vol. 4)
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Product Description:

This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.

These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 144 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

2019 Music Industry Success: Publicity - Marketing - Touring - Album Release

By Josiah S Garrett

Independently published
Paperback (100 pages)

2019 Music Industry Success: Publicity - Marketing - Touring - Album Release
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Product Description:
The Knowledge you need for Success in the Music Industry!This book is a practical guide for navigating the music industry as an artist or band. This book is not in any sort of chronological order, its more of a “choose-your-own-adventure” book. Pick and choose whichever chapter you want and read at whatever pace you please. Each chapter is, for the most part, a standalone article on that topic. And each module features topics that are in a similar category. This book contains niche ideas as well as general knowledge, and is based off of my years of experiences in the Music Industry. Also, I should note that this book focuses on the practices of the United States, so please take that into consideration if you live internationally. This course is broken down into 4 groups: Publicity, Marketing, Touring, and Release and Album. The lessons in this course will teach you in depth information from my own personal first-hand experience in the industry. Lessons: The Website The Electronic Press Kit Publicity Outlets Press Release ChecklistThings to Avoid in PR and PublicityMusic Publicist FAQBuilding a BrandEmail Marketing and NewsletterCreative Content for 2019Social Media Advertising vs PR in Music MarketingThe 3 Audiences of MarketingSnapchat AdvertisingFacebook AdvertisingBooking a TourPromoting a TourGoing On TourAdvancing the ShowKey Players In the Music Industry: What They Do and How Much they’re PaidThe Business Manager + TaxesA (brief) History of the IndustryAlbum Pre-OrderRecord LabelsRecord DealsRoyaltiesAlbum Release and Tour PR Campaign WalkthroughPlease use the information in this book to absolutely crush 2019 and bring your musical dreams to fruition!~Josiah Garrett

Sports Publicity: A Practical Approach

By Joe Favorito

Routledge
Paperback (384 pages)

Sports Publicity: A Practical Approach
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Product Description:

Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.

With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:

  • Effective writing and speaking
  • Building and Marketing brands
  • Developing contacts and networks
  • Social and Digital Media Strategy
  • Gaining experience and internships
  • Crisis management
  • Successful pitching
  • Press conferences
  • Working with individual athletes, teams and league organizations
  • Agents, Broadcast Networks and Agencies
  • Understanding the global sports market

The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.

No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

Guerrilla Publishing: Dangerously Effective Writing and Book Marketing Strategies

By Derek Murphy

CreativIndie
Released: 2017-01-10
Kindle Edition (152 pages)

Guerrilla Publishing: Dangerously Effective Writing and Book Marketing Strategies
 
Product Description:
An exact, step-by-step book marketing strategy, so you know exactly what to do to launch your own #1 bestselling book... without spinning your wheels on book promotion strategies that don't work.


Most authors make common - and easily avoidable - mistakes that cripple their book sales. Even worse, the publishing industry is full of predatory promotion services that don't work, or use old-school tactics that do nothing to sell books. Eager authors, frustrated by lack of sales, then resort to spammy tactics that give self-publishers a bad name. 

In Book Marketing is Dead I wrote that what passes for book marketing these days is virtually useless, but I didn't provide a way forward. I wanted to show that there was a more effective way to sell books, so I built a platform from scratch, grew a list of over 50K subscribers, got 1000+ book reviews, and sold over 20K books in less than a year. I even made some money (enough to rent a castle for Nanowrimo). 

I'm still doing a lot wrong, but I've proven that: 
  • You CAN make a living with your writing 
  • Book marketing isn't hard if you do it right 
SELL MORE BOOKS WITH LESS MARKETING
This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write more books. 

I only mention the things I actually use, that I know work, and ignore all the other things that don't get results. We'll discuss: 


  how to write books readers love 
  self-publishing without getting ripped off 
  how to get hundreds of book reviews 
  paid advertising and release strategies 
  pricing and pre-orders 
  book giveaways for rapid listbuilding 
  how to target your audience 
  viral exposure and press coverage 
  setting up automated funnels so you spend less time promoting 
  marketing hacks so good they should be illegal 

...and how to reach your first $1000 on Kindle.


LAUNCH BIG EVEN IF YOU'RE STARTING SMALL 

"Guerrilla" is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. 

However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers. 

FREE BONUS WORKBOOK 
This book is mostly theory and ideas, and links to a lot of external resources, but I've recently finished a companion workbook that goes into more detail and gives exact, step-by-step plans to follow. For a limited time, this book includes access to the 67-page PDF. 

There's never been a better time to change the world with a book that matters. 
This book is predicated on the belief that everyone deserves the chance to tell their story. 

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish Your Book.

By Derek Murphy

Creativindie
Released: 2013-12-27
Kindle Edition (160 pages)

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish Your Book.
 
Product Description:
How to sell a ton of books (even if you're starting with no platform).

If you've found this book I'm assuming you have or will soon have a book
out on the market, and are exploring ways to turn it into a best-selling
powerhouse that will slaughter the competition and pay for your
retirement. The indie publishing world is thrilling because of the
possible returns, and I hope you and your book do well. You're probably
searching for things like "book marketing" and "book promotion" so you
can learn how to find readers and convince them to buy your book.

But almost everything you read will be wrong.

That's because marketing in general is dead. Advertising is dead. Selling and
convincing people to buy: also dead. The new law of book sales is this:
if you're talking about your book, promoting your book, sharing your
book... you're screwing it all up.

Don't make "Old School" marketing mistakes that will sabotage your efforts!
This book will help you to...
  • Avoid the common mistakes that kill book sales
  • Set up an author platform quickly that will triple your results
  • Use Social Media (like an expert) without being annoying
  • Advertise for maximum impact (at the lowest cost)
  • Make powerful friends online who can move thousands of books
˃˃˃ Before you spend a lot of money on book marketing services or author publicity...
Make sure you've plugged all the holes in your sales funnel so you're not throwing money away.

˃˃˃ If you're looking for a "Bestseller Campaign" but don't have a big budget...
This book will show you plenty of ways to improve sales without spending a dime.

˃˃˃ There's even a free gift inside...
To encourage readers to share your best writing on Facebook and Twitter.

Scroll up and grab a copy today.

Conceptual Art and the Politics of Publicity (The MIT Press)

By Alexander Alberro

The MIT Press
Released: 2004-09-17
Paperback (256 pages)

Conceptual Art and the Politics of Publicity (The MIT Press)
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An examination of the origins and legacy of the conceptual art movement.

Conceptual art was one of the most influential art movements of the second half of the twentieth century. In this book Alexander Alberro traces its origins to the mid-1960s, when its principles were first articulated by the artists Dan Graham, Joseph Kosuth, Sol LeWitt, Lawrence Weiner, and others. One of Alberro's central arguments is that the conceptual art movement was founded not just by the artists but also by the dealer Seth Siegelaub. Siegelaub promoted the artists, curated groundbreaking shows, organized symposia and publications, and in many ways set the stage for another kind of entrepreneur: the freelance curator. Alberro examines both Siegelaub's role in launching the careers of artists who were making "something from nothing" and his tactful business practices, particularly in marketing and advertising.

Alberro draws on close readings of artworks produced by key conceptual artists in the mid- to late 1960s. He places the movement in the social context of the rebellion against existing cultural institutions, as well as the increased commercialization and globalization of the art world. The book ends with a discussion of one of Siegelaub's most material and least ephemeral contributions, the Artist's Reserved Rights Transfer and Sale Agreement, which he wrote between 1969 and 1971. Designed to limit the inordinate control of collectors, galleries, and museums by increasing the artist's rights, the Agreement unwittingly codified the overlap between capitalism and the arts.

Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations (Nonprofit Communications Report)

Brand: Jossey-Bass
Released: 2013-05-13
Paperback (48 pages)

Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations (Nonprofit Communications Report)
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  • Used Book in Good Condition
Product Description:

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

Important topics covered include:

  • Copy writing
  • Media buyers
  • Rural media
  • Interviews
  • Press releases
  • Conferences
  • Client spotlights
  • Crisis preparation
  • Media relation policies
  • Press release policies
  • Social media
  • Strategic plans
  • Media databases
  • Online and offline press kits
  • Online tools
  • Staff preparation
  • Press conferences

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.


 
 

 

 
   
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