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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.
From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media

By Mr. Jess Todtfeld

CreateSpace Independent Publishing Platform
Paperback (194 pages)

Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media
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Product Description:
Strategies for Getting the 
Most From TV, Print, Radio, Internet & 
Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes “Media Training Quick Start” Free Audio Download “Jess Todtfeld is a media training expert.” —The Washington Post

PR For Poets: A Guidebook To Publicity And Marketing

By Jeannine Hall Gailey

Two Sylvias Press
Paperback (228 pages)

PR For Poets: A Guidebook To Publicity And Marketing
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Product Description:
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-06-07
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
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Product Description:
Note from the author: This book, published in 2012, is outdated and out of print. For my most up-to-date, expert, marketing advice for authors, please refer to my new collection of books called The Author's Guide Series.

In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to:
  • Increase your book sales by driving readers to bookstores and online retailers
  • Build a brand that makes your books stand out from the crowd
  • Secure more media interviews and speaking engagements
  • Connect with key influencers who spread word of mouth
  • Create raving fans who buzz about your book on social media
  • Ignite your confidence to sell more books and make more money as an author.
Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, get the most comprehensive book marketing guide available.

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

Rowman & Littlefield Publishers
Released: 2015-09-17
Hardcover (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Red Hot Internet Publicity: The Insider's Guide to Marketing Online

By Penny C Sansevieri

CreateSpace Independent Publishing Platform
Paperback (414 pages)

Red Hot Internet Publicity: The Insider s Guide to Marketing Online
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Product Description:
Red Hot Internet Publicity – Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap. Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram. Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to: * Amp up engagement on an authentic level and build a loyal fan base * Build a website that turns visitors into customers * Drive thousands of new buyers to your product or service * Share content that excites people and gets them coming back for more * Target your activity for maximum exposure and impact—get noticed! * Utilize strategies that are proven to work on every major social media platform You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign. Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.

Blog Marketing and Publicity: How to Get Your Blog Found, Read, and Shared (Blogger Babes Blueprint Book 4)

By Ponn Sabra

Pink Press
Released: 2015-06-23
Kindle Edition (54 pages)

Blog Marketing and Publicity: How to Get Your Blog Found, Read, and Shared (Blogger Babes Blueprint Book 4)
 
Product Description:
#1 Bestselling Kindle in Marketing & Sales, Kindle Short Reads Computers & Technology

How do I get more followers? The blogging question you've always wanted answered.

On the internet, followers are your claim to fame. The number on your subscription count, friends list, or followers can make or break your blog, social media, or heart. We know that all bloggers have this simple question, and we're here to provide the simple answers.

The secrets to blog marketing success.

There's a plethora of tools and tactics out there for you to master marketing and publicity with your blog. We've tried them all, so we know which ones work, and we've put them all together for you in this complete guide. So take charge as your own chief marketing officer and publicist, and take on the world!

Can it really be that easy?

You bet! Just like the three previous installments of the Blogger Babes Blueprint series, this isn't your typical "Blog Design for Beginners" book. Heidi and Ponn offer an enjoyable and practical read with useful tips and details to unanswered questions like:

  • What skills do I need to develop as a marketing leader?
  • How do I get more email subscribers?
  • How can I get more hits and readers to my blog?
  • What is Search Engine Optimization? How can I use it?
  • What makes for a good blog publicity plan?
  • Where should I pitch myself and my brand?

Professional female bloggers tell it all in an easy and inspirational read.

High-profile fashion blogger Heidi Nazarudin of TheAmbitionista.com, and best-selling author and professional blogger Ponn Sabra are co-founders of BloggerBabes.com—a global network of female bloggers dedicated to blogging education and support. With examples, exercises, and personal case studies, this book gets into the nitty-gritty of basic marketing and publicity.

Scroll up, click the Buy Now button, and start reading today!

 

 

 

 

Tags: blog marketing, content marketing, blogging for profit, blogging, blogger, blogging book, blogging for beginners

2019 Music Industry Success: Publicity - Marketing - Touring - Album Release

By Josiah S Garrett

Independently published
Paperback (100 pages)

2019 Music Industry Success: Publicity - Marketing - Touring - Album Release
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The Knowledge you need for Success in the Music Industry!This book is a practical guide for navigating the music industry as an artist or band. This book is not in any sort of chronological order, its more of a “choose-your-own-adventure” book. Pick and choose whichever chapter you want and read at whatever pace you please. Each chapter is, for the most part, a standalone article on that topic. And each module features topics that are in a similar category. This book contains niche ideas as well as general knowledge, and is based off of my years of experiences in the Music Industry. Also, I should note that this book focuses on the practices of the United States, so please take that into consideration if you live internationally. This course is broken down into 4 groups: Publicity, Marketing, Touring, and Release and Album. The lessons in this course will teach you in depth information from my own personal first-hand experience in the industry. Lessons: The Website The Electronic Press Kit Publicity Outlets Press Release ChecklistThings to Avoid in PR and PublicityMusic Publicist FAQBuilding a BrandEmail Marketing and NewsletterCreative Content for 2019Social Media Advertising vs PR in Music MarketingThe 3 Audiences of MarketingSnapchat AdvertisingFacebook AdvertisingBooking a TourPromoting a TourGoing On TourAdvancing the ShowKey Players In the Music Industry: What They Do and How Much they’re PaidThe Business Manager + TaxesA (brief) History of the IndustryAlbum Pre-OrderRecord LabelsRecord DealsRoyaltiesAlbum Release and Tour PR Campaign WalkthroughPlease use the information in this book to absolutely crush 2019 and bring your musical dreams to fruition!~Josiah Garrett

Public Relations and Publicity Strategy: A Quick Reference Mini Book for Do It Yourself PR (Good Girls Guide to Public Relations, Publicity and Marketing 1)

By Ivy K Pendleton

The Communications Agency
Released: 2013-07-23
Kindle Edition (90 pages)

Public Relations and Publicity Strategy: A Quick Reference Mini Book for  Do It Yourself PR (Good Girls Guide to Public Relations, Publicity and Marketing 1)
 
Product Description:
Self Promote your business, product or brand. Includes templates for writing press releases, media alerts, talking points, backgrounders and other key documents to use when talking to news media and others. Take charge of product and service promotion by using this step by step guide to publicity, public relations, advertising and marketing. Includes templates for writing press releases, media alerts, talking points, backgrounders and other key documents to use when talking to news media and others. Delivers best practices on how to get media attention for your products or services. Part of the Good Girl's Guide Public Relations, Publicity and Marketing series

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)

By Barry Callen

McGraw-Hill Education
Released: 2009-09-07
Paperback (272 pages)

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)
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Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

Manager’s Guide to Marketing, Advertising, and Publicity explains

  • The 14 principles of marketing communications strategy
  • Common marketing mistakes to avoid
  • Techniques for creating powerful marketing messages
  • The many choices for delivering your marketing message
  • How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Clear definitions of key terms, concepts, and jargon
  • Tactics and strategies for overseeing marketing initiatives
  • Insider tips for getting the most out of marketing, advertising, and publicity
  • Practical advice for creating effective campaigns
  • Warning signs when preparing for and undertaking marketing initiatives
  • Stories and insights from the experiences of others
  • Specific marketing procedures, tactics, and hands-on techniques

Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing

By Brant Skogrand & Aliki Vrohidis

Independently published
Paperback (185 pages)

Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing
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GET THE WORD OUT THE RIGHT WAY. Media coverage and influencer mentions can produce tremendous benefits for your organization, including third-party credibility, visibility and more. In Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing, public relations veteran Brant Skogrand, APR, MBC, CPPM, along with communications professionals Kate Makowski and Aliki Vrohidis, share with you: • The basics of media relations, from when to do media relations to how to prepare for media interviews • Advanced media relations, from when to hold a press conference to how to coordinate a successful media tour • Q&As with actual journalists and influencers • Public relations case studies. Read Promoting Your Business to make a difference in your organization today!

 
 

 

 
   
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