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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.


From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

PR For Poets: A Guidebook To Publicity And Marketing

By Jeannine Hall Gailey

Two Sylvias Press
Paperback (228 pages)

PR For Poets: A Guidebook To Publicity And Marketing
List Price: $16.00*
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Product Description:
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-07-06
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
List Price: $16.99*
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Product Description:
Note from the author: This book, published in 2012, is outdated and out of print. For my most up-to-date, expert, marketing advice for authors, please refer to my new collection of books called The Author's Guide Series.

In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to:
  • Increase your book sales by driving readers to bookstores and online retailers
  • Build a brand that makes your books stand out from the crowd
  • Secure more media interviews and speaking engagements
  • Connect with key influencers who spread word of mouth
  • Create raving fans who buzz about your book on social media
  • Ignite your confidence to sell more books and make more money as an author.
Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, get the most comprehensive book marketing guide available.

Red Hot Internet Publicity - Fourth Edition: The Insider's Guide to Marketing Online!

By Penny C. Sansevieri

Released: 2016-01-11
Kindle Edition (414 pages)

Red Hot Internet Publicity - Fourth Edition: The Insider s Guide to Marketing Online!
 
Product Description:
"Want to double your sales, connect with your ideal readers, learn the secret marketing-success-strategies of top indie authors? Red Hot Internet Publicity is just what you need. Packed with fresh insights, eye-popping stories, insiders’ tips and media buzz, it’s THE must-have guide for serious self-publishers everywhere—everything you need to know to slice through the noise and and get your book the attention it deserves.”
Betty Kelly Sargent, CEO BookWorks.com


The Shortest Path to Mastering Your Online Promotion Strategies



Learn through straightforward, real-world examples

The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do.

Enough of that already!

It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap.

Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram.

Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to:

  • Amp up engagement on an authentic level and build a loyal fan base
  • Build a website that turns visitors into customers
  • Drive thousands of new buyers to your product or service
  • Share content that excites people and gets them coming back for more
  • Target your activity for maximum exposure and impact—get noticed!
  • Utilize strategies that are proven to work on every major social media platform


You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters.

Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign.

Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour™.

The Essential Guide to Hip-Hop Marketing & Publicity

By Kayla Calloway

Released: 2013-12-09
Kindle Edition (26 pages)

The Essential Guide to Hip-Hop Marketing & Publicity
 
Product Description:
The Essential Guide to Hip-Hop Marketing & Publicity is written specifically for indie & DIY hip-hop artists and covers hip-hop marketing essentials such as media relations and the strategized use of Twitter, YouTube and other video outlets. Additionally it covers how to go about submitting a video to MTV Jams and includes great gems of advice from hip-hop insiders and media professionals.

“Kayla Calloway has done a great job at putting together essential strategies you need to fire up your marketing. This guide gets right to the point and is loaded with value for anyone who wants to promote their music.”
Stephanie Chandler, author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

Blog Marketing and Publicity: How to Get Your Blog Found, Read, and Shared (Blogger Babes Blueprint Book 4)

By Ponn Sabra

Pink Press
Released: 2015-06-23
Kindle Edition (54 pages)

Blog Marketing and Publicity: How to Get Your Blog Found, Read, and Shared (Blogger Babes Blueprint Book 4)
 
Product Description:
#1 Bestselling Kindle in Marketing & Sales, Kindle Short Reads Computers & Technology

How do I get more followers? The blogging question you've always wanted answered.

On the internet, followers are your claim to fame. The number on your subscription count, friends list, or followers can make or break your blog, social media, or heart. We know that all bloggers have this simple question, and we're here to provide the simple answers.

The secrets to blog marketing success.

There's a plethora of tools and tactics out there for you to master marketing and publicity with your blog. We've tried them all, so we know which ones work, and we've put them all together for you in this complete guide. So take charge as your own chief marketing officer and publicist, and take on the world!

Can it really be that easy?

You bet! Just like the three previous installments of the Blogger Babes Blueprint series, this isn't your typical "Blog Design for Beginners" book. Heidi and Ponn offer an enjoyable and practical read with useful tips and details to unanswered questions like:

  • What skills do I need to develop as a marketing leader?
  • How do I get more email subscribers?
  • How can I get more hits and readers to my blog?
  • What is Search Engine Optimization? How can I use it?
  • What makes for a good blog publicity plan?
  • Where should I pitch myself and my brand?

Professional female bloggers tell it all in an easy and inspirational read.

High-profile fashion blogger Heidi Nazarudin of TheAmbitionista.com, and best-selling author and professional blogger Ponn Sabra are co-founders of BloggerBabes.com—a global network of female bloggers dedicated to blogging education and support. With examples, exercises, and personal case studies, this book gets into the nitty-gritty of basic marketing and publicity.

Scroll up, click the Buy Now button, and start reading today!

 

 

 

 

Tags: blog marketing, content marketing, blogging for profit, blogging, blogger, blogging book, blogging for beginners

Publicity And Marketing Magic For Writers: How To Build Your Writing Platform And Sell More Every Day

By Angela Booth

Angela Booth
Released: 2017-10-11
Kindle Edition

Publicity And Marketing Magic For Writers: How To Build Your Writing Platform And Sell More Every Day
 
Product Description:
Write, and publish, and promote your writing... You can change your life as a writer in an hour, when you discover the art of publicity and platform.

This book helps you to take charge of your writing and your life…

In today's world writers have power. You can write something in a hour, and within minutes make that something available to millions of people.

There's never been a better time to be a writer. If you can craft words, the world is your oyster.

How to sell more of your writing…

To sell more of your writing, consider these three words: marketing, publicity, platform.

People need to know you, and know about your writing. The more people who know about you, the more people will buy what you create.

In this book we look at:

* What marketing and publicity mean for writers in today's ever-changing world;

* What gets attention, and why;

* How to decide what to write, and how to make what you write publicity-worthy;

* An on-going process to build your platform and win attention;

* Public relations and publicity for writers, bloggers, content creators, copywriters, and authors;

* Seven days to platform: create your personal platform to build a successful career in just seven days.

Let's get started.

Sports Publicity: A Practical Approach

By Joe Favorito

Routledge
Paperback (384 pages)

Sports Publicity: A Practical Approach
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Product Description:

Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.

With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:

  • Effective writing and speaking
  • Building and Marketing brands
  • Developing contacts and networks
  • Social and Digital Media Strategy
  • Gaining experience and internships
  • Crisis management
  • Successful pitching
  • Press conferences
  • Working with individual athletes, teams and league organizations
  • Agents, Broadcast Networks and Agencies
  • Understanding the global sports market

The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.

No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)

By Mark Coker

Mark Coker, via Smashwords
Released: 2011-06-25
Kindle Edition (142 pages)

Smashwords Book Marketing Guide - How to Market any Book for Free: 65 Book Marketing Ideas (Smashwords Guides 2)
 
Product Description:
The all new 2018 edition of The Smashwords Book Marketing Guide.

Updated and expanded with 65 book marketing ideas and dozens of new insights that will help authors, publishers and book marketers make their books more discoverable and more desirable to readers. Learn how how to put more of your marketing on "autopilot" so you can spend more time writing and less time marketing.

Includes new "Deep Dive" bonus sections covering social media strategy for authors, how to work with beta readers, and how to earn free press coverage. You'll also learn how to write a press release.

This popular book marketing guide offers easy-to-implement advice on how to market books at no cost. The book is useful to all authors and publishers, even if they're not yet working with Smashwords.

Author Publicity Pack: Resources to Help You Take Your Book Marketing To The Next Level (Book Marketing Success 5)

By Shelley Hitz

Body and Soul Publishing
Released: 2013-02-17
Kindle Edition (92 pages)

Author Publicity Pack: Resources to Help You Take Your Book Marketing To The Next Level (Book Marketing Success 5)
 
Product Description:
Did you know that each place you list your book online increases your books exposure and provides a backlink to your book or website which helps increase your SEO (search engine optimization) and Google ranking? It’s true. But each time you share about your book online, you’re not only telling Google that your book is important, you’re also getting publicity for you and your book.

Publicity: the act of getting public notice.

It sounds like something that only big publishing houses can afford to do, yet any author can increase their publicity and their book sales – and do so on little to no budget.

This book will outline some of the places that authors can get publicity for themselves and their books. Don’t feel like you have to list your book in each and every place we list within this book, but choose a few to start with, and then add your book to other places as you have time.

Let’s get started!

Join us and take your marketing to the next level by publicizing your book.

 
 

 

 
   
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