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Resources for Publicity
Here are some resources to help you get your name or business in the news:
- PressBlast.com
Our sister site - a free guide to press releases and publicity.
Here are some products about publicity.
Disclosure:
Products details and descriptions provided by vendor and/or based on publicly available information.
Our company may receive a payment if you purchase products after following a link from this website.
- Press Release Fire
A definitive guide to using press releases, including to get a high ranking in Google and other search engines.
Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Steve Weber
Weber Books
Released: 2007-02-01
Paperback (204 pages)
 | List Price: $18.95*
Lowest New Price: $13.97*
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Click Here | Product Description:
> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction
> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns
> Blog to connect with readers, driving them to Amazon and bookstores
> Boost your visibility with Google, use MySpace for viral marketing
> Ignite word of mouth with Web social networks
> Capitalize on peer content and "amateur" book reviews
Here's what the experts say about this book:
"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."
-- Jane Corn, Amazon.com Top Reviewer
"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."
-- Scott Sigler, # 1 bestselling author
"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."
-- Aaron Shepard, author: Aiming at Amazon
"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"
- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."
-- Dave Taylor, author: 'Growing Your Business with Google'
"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."
-- Steve O'Keefe, author: 'Publicity on the Internet'
"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."
-- Marion Gropen, president, Gropen Associates
Here's what's inside the book:
... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness
... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations
... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews
... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site
... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service
... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites
... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing
... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile |
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By Heather R. Wallace
CreateSpace
Paperback (140 pages)
 | List Price: $14.95*
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Click Here | Product Description:
Print-on-Demand Success Isn't an Impossible Dream When you first decided to write and publish a print-on-demand title you may have dreamed that it would sell thousands or even millions of copies, or perhaps your expectations were a bit lower and you would have been happy with even a few hundred titles sold. Fast forward to today. Your book is finished and available to the public. So, let me ask you this; how many copies have you sold? Have you even come close to realizing your dreams? If you are like most print-on-demand publishers then you probably haven't sold more than a few copies and the ones that did sell were purchased by family and friends. Now, what would you say if I told you that your dream of success could become a reality? Wouldn't you love to be the exception rather than the rule? It is possible to succeed where others have failed with print-on-demand. There are steps that you can take to tell the world about your book. There are techniques that you can use to get more sales, and it is possible to reach your goal of being a successful print-on-demand publisher. Learn From the Personal Experience of a Print-on-Demand Publisher POD Publicity offers information straight from an author who has firsthand experience publicizing and marketing print-on-demand titles. The content provided within these pages isn't speculation. These methods are tried and tested ways to transform your book from unknown to both well-known and profitable. This book was written to help guide you through the process of publicizing your book, and each chapter is designed so that you feel like you have a marketing coach right there by your side to guide you along the way. |
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By Barry Callen
McGraw-Hill
Paperback (272 pages)
 | List Price: $16.95*
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Click Here | - ISBN13: 9780071627962
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains - The 14 principles of marketing communications strategy
- Common marketing mistakes to avoid
- Techniques for creating powerful marketing messages
- The many choices for delivering your marketing message
- How to take full advantage of digital platforms
Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: - Clear definitions of key terms, concepts, and jargon
- Tactics and strategies for overseeing marketing initiatives
- Insider tips for getting the most out of marketing, advertising, and publicity
- Practical advice for creating effective campaigns
- Warning signs when preparing for and undertaking marketing initiatives
- Stories and insights from the experiences of others
- Specific marketing procedures, tactics, and hands-on techniques
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By David Carriere
Glitterati, Inc.
Hardcover (144 pages)
 | List Price: $20.00*
Lowest New Price: $8.98*
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Click Here | Product Description:
Generating publicity is a journey that requires persistence as well as proper planning. In Publicity, veteran publicist David Carriere guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign. With twenty years of experience, Carriere's seven-step program outlines everything needed to create a comprehensive, systematic, and efficient method to publicize just about anything, anywhere, anytime. |
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By Marion E. Gold
Brittany Pubns Ltd
Paperback (88 pages)
 | List Price: $15.00*
Lowest New Price: $11.00*
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Click Here | Product Description:
This book is a real blueprint for men and women who want to develop an image for success. Its reader-friendly, interactive format allows you to use it as a workbook. Whether you are trying to increase your visibility on the job, or looking for a new job, trying to establish yourself as an expert in your field, or selling a product or service this book is filled with solid tips that will tell you what to do, and how to do it! It is also a great guide for publicity chairs of nonprofit organizations.The Personal Publicity Planner: A Guide to Marketing YOU received the 1998 Athena Award for Excellence in Mentoring from Mentor & Protege Newsletter. Self-Employed Professional magazine had this to say: 'Gold guides you through the process of developing an image and using it to get the recognition you deserve.' |
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By Wendy Kenney
23 Kazoos
Paperback (216 pages)
 | List Price: $15.95*
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"If you're a small business owner looking for practical and inexpensive marketing strategies that will catapault your business to the top of the charts, then this book is for you! It's packed full of powerful small business tactics that will generate a huge buzz, and get you noticed. Bottom line - this book Rocks!" - Craig Duswalt, Professional Speaker, and Creator of the Rockstar System for Success You Will Discover: - How to Find and Attract New Customers Through Social Media - 5 No Fail Steps to Getting New Customers - How to Get 9,000 Visitors to Your Website in One Day - 7 Powerful Low Cost and No Cost Marketing Strategies - The One Marketing Tool That Will Explode Your Profits |
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By Sandra Beckwith
Kaplan Business
Released: 2006-06-01
Paperback (256 pages)
 | List Price: $23.95*
Lowest New Price: $12.98*
Lowest Used Price: $11.20*
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Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes.
In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to:
§ Create an affordable publicity plan that integrates goals, objectives, and key strategies
§ Determine which tools and tactics will have the most impact on your goals
§ Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences
§ Maximize the publicity potential of your organization’s activities, talents and resources
An excellent roadmap that emphasizes how to information, Publicity for Nonprofits is a must have resource for all nonprofit professionals – especially those who know their organization deserves more media attention to achieve its goals.
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By Enrique Alcaraz Varo
Planeta
Hardcover (519 pages)
 | List Price: $41.25*
Lowest Used Price: $187.00*
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By John Robert Gold
John Wiley & Sons Ltd (Import)
Hardcover (278 pages)
| List Price: $99.00*
Lowest Used Price: $98.98*
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"Geographical marketing" - the advertising and promotion of cities, districts, regions and even entire countries for tourism, investment, industrial relocation, development or migration - is now big business. Yet surprisingly little is known about how the potent images of place created by these campaigns work, or how effective they are in achieving their specific purpose. This book addresses this important topic by examining how place images are created, articulated, developed and asssessed at a variety of scales and contexts. The work begins with three chapters presenting a theoretical examination of how images are created, and using insights from communication theory, describes a "vocabulary" and "grammar" of effective place promotion. The history of selling places is also briefly reviewed. The remainder of the book examines, with many examples, specific types of place promotion in a series of thematic chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American West, China and Eastern Europe. |
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By Cunliffe Lawrence Bolling
Sir I. Pitman & Sons
Hardcover (369 pages)
| Lowest Used Price: $61.96*
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