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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.

Click here!

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish

By Derek Murphy

Murphy Derek
Paperback (160 pages)

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish
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  • Book Marketing Is Dead Book Promotion Secrets You Must Know Before You Publish
Product Description:
How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to...
  • Avoid the common mistakes that kill book sales
  • Set up an author platform quickly that will triple your results
  • Use Social Media (like an expert) without being annoying
  • Advertise for maximum impact (at the lowest cost)
  • Make powerful friends online who can move thousands of books
Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

Guerrilla Publishing: Revolutionary Book Marketing Strategies

By Derek Murphy

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Guerrilla Publishing: Revolutionary Book Marketing Strategies
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Product Description:
95% of authors sell less than 100 books. Don't be one of them.
Most authors make common - and easily avoidable - mistakes that cripple their book sales. Even worse, the publishing industry is full of predatory promotion services that don't work, or use old-school tactics that do nothing to sell books. Eager authors, frustrated by lack of sales, then resort to spammy tactics that give self-publishers a bad name.

In Book Marketing is Dead I wrote that what passes for book marketing these days is virtually useless, but I didn't provide a way forward. I wanted to show that there was a more effective way to sell books, so I built a platform from scratch, grew a list of over 50K subscribers, got 1000+ book reviews, and sold over 20K books in less than a year. I even made some money (enough to rent a castle for Nanowrimo).

I'm still doing a lot wrong, but I've proven that:
  • You CAN make a living with your writing
  • Book marketing isn't hard if you do it right
SELL MORE BOOKS WITH LESS MARKETING

This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write more books.

I only mention the things I actually use, that I know work, and ignore all the other things that don't get results. We'll discuss:
  • how to write books readers love
  • self-publishing without getting ripped off
  • how to get hundreds of book reviews
  • paid advertising and release strategies
  • pricing and pre-orders
  • book giveaways for rapid listbuilding
  • how to target your audience
  • viral exposure and press coverage
  • setting up automated funnels so you spend less time promoting
  • marketing hacks so good they should be illegal
  • and how to reach your first $1000 on Kindle

LAUNCH BIG EVEN IF YOU'RE STARTING SMALL 
"Guerrilla" is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. 

However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers. 

FREE BONUS WORKBOOK
This book is mostly theory and ideas, and links to a lot of external resources, but I've recently finished a companion workbook that goes into more detail and gives exact, step-by-step plans to follow. For a limited time, this book includes access to the 67-page PDF.

There's never been a better time to change the world with a book that matters. 
This book is predicated on the belief that everyone deserves the chance to tell their story.

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-07-06
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
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Product Description:
Get the bible of book marketing!
In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to:
  • Increase your book sales by driving readers to bookstores and online retailers
  • Build a brand that makes your books stand out from the crowd
  • Secure more media interviews and speaking engagements
  • Connect with key influencers who spread word of mouth
  • Create raving fans who buzz about your book on social media
  • Ignite your confidence to sell more books and make more money as an author.
Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, get the most comprehensive book marketing guide available.

6 Steps to Free Publicity, Third Edition

By Marcia Yudkin

Brand: Career Press
Paperback (288 pages)

6 Steps to Free Publicity, Third Edition
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  • Used Book in Good Condition
Product Description:
Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.

This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques--from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers:
  • Getting started--how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.
  • How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files.
  • How to perform on radio, TV, or the Web like a pro.
  • Publicity writing tips that ensure you'll be easily found online through search engines.
  • Strategies for building an audience of fervent fans online or within a geographical or special-interest community.

Red Hot Internet Publicity: An Insider's Guide to Marketing Online (Volume 1)

By Penny C. Sansevieri

Penny C Sansevieri
Paperback (280 pages)

Red Hot Internet Publicity: An Insider s Guide to Marketing Online (Volume 1)
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  • Red Hot Internet Publicity
Product Description:
Authors, speakers, small business owners...you've got three choices:

1. Spend a fortune on advertising and other old-school marketing, and pray that you'll make back your investment, against all odds.
2. Fritter away two or three years blindly stumbling around, trying to figure out what works on your own, while competing for attention with more than 25,000,000,000 web pages.
3. Listen to an expert who can show you how to get your website noticed, visited, and purchased from--who can show you how to be smart and successful online while keeping your dollars in your own wallet, and whose own site is in the top 1 percent* for traffic of all the sites in the world.

Penny Sansevieri is that expert, and this book is your road map. In the rapidly changing world of Internet publicity, this book is up-to-the-minute (covering social media in detail--not just Facebook, Twitter, and LinkedIn but also recent powerhouse sites like Pinterest and Google Plus--even a chapter on the reputation-rating site Klout). You'll learn...
 
* How gain real visibility in Google, no matter how they shift their algorithms--and why that can make a tremendous difference in your business
* What to do on your own websites, what to do on social media, and how to make money in both of those worlds
* How to capture an online market far bigger than PC users (hint: look at what's clipped to your belt or inside your pocket)

Marketing Kit for Dummies

By Alexander Hiam

For Dummies
Paperback (384 pages)

Marketing Kit for Dummies
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Product Description:
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Publicize This!: Promoting Your Group or Nonprofit on a Limited or Nonexistent Budget

By Kathleen P. Vermaelen

Vermaelen Kathleen P
Paperback (80 pages)

Publicize This!: Promoting Your Group or Nonprofit on a Limited or Nonexistent Budget
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  • Publicize This Promoting Your Group or Nonprofit on a Limited or Nonexistent Budget
Product Description:
"Publicize This!" is a beginner's guide for community and/or nonprofit groups who need to grow their membership, raise awareness of important issues, and solicit donations to advance their objectives—despite the fact that they have a limited or nonexistent marketing budget. Packed with practical advice, this brief and to-the-point book details specific steps that groups might take to make a simple marketing plan, compile a custom media distribution list, advertise group events, capitalize on post-event publicity opportunities, and generate ongoing word-of-mouth that furthers the group's overall goals. All it takes is "some dedication, a little targeted research, diligent collection of relevant information, and steady application of what is learned along the way." Quick and easy fundraising ideas are included, as well as samples of blurbs, announcements, a radio script, and other promotional pieces for modeling purposes. 80 pages.

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Perennial Seller: The Art of Making and Marketing Work that Lasts

By Ryan Holiday

Holiday Ryan
Released: 2017-07-18
Hardcover (256 pages)

Perennial Seller: The Art of Making and Marketing Work that Lasts
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  • Perennial Seller The Art of Making and Marketing Work That Lasts
Product Description:
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?


How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

ON AIR: Insider Secrets to Attract the Media and Get Free Publicity

By Katrina Cravy

Ingramcontent
Paperback (190 pages)

ON AIR: Insider Secrets to Attract the Media and Get Free Publicity
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  • On Air Broadcast Your Business Insider Secrets to Attract the Media and Get Free Publicity
Product Description:
Tap into the power of Emmy Award-winner and 20-year media veteran Katrina Cravy's amazing H.A.V.E. formula for great TV!

Have you ever wondered ...

- How did 'they' get booked on that TV show?

- Why did that company get the feature story?

- How can I become the go-to expert on TV?

Discover how to:

- Super-size your segment or story idea

- Talk the talk with the media's insider lingo

- Write a killer email pitch so TV producers call you

- Overcome those fears and beam with confidence

- Dress so the camera and the audience love you

- Keep your TV appearance sizzling through social media

- Unlock the key to becoming a 'regular' guest


 
 

 

 
   
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