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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.


From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish

By Derek Murphy

Creativindie
Paperback (160 pages)

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish
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How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to...
  • Avoid the common mistakes that kill book sales
  • Set up an author platform quickly that will triple your results
  • Use Social Media (like an expert) without being annoying
  • Advertise for maximum impact (at the lowest cost)
  • Make powerful friends online who can move thousands of books
Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

Online Marketing for Busy Authors: A Step-by-Step Guide

By Fauzia Burke

Berrett-Koehler Publishers
Released: 2016-04-19
Paperback (168 pages)

Online Marketing for Busy Authors: A Step-by-Step Guide
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Product Description:
If You Want People to Read Your Book,
Writing It Is Only the Beginning


There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Red Hot Internet Publicity: The Insider's Guide to Marketing Online

By Penny C Sansevieri

CreateSpace Independent Publishing Platform
Paperback (414 pages)

Red Hot Internet Publicity: The Insider s Guide to Marketing Online
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Red Hot Internet Publicity – Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap. Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram. Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to: * Amp up engagement on an authentic level and build a loyal fan base * Build a website that turns visitors into customers * Drive thousands of new buyers to your product or service * Share content that excites people and gets them coming back for more * Target your activity for maximum exposure and impact—get noticed! * Utilize strategies that are proven to work on every major social media platform You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign. Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.

The Ultimate Guide to Music Publicity

By Ariel Hyatt

Hunter Cat Press
Released: 2017-02-01
Kindle Edition (40 pages)

The Ultimate Guide to Music Publicity
 
Product Description:
This musicians guide will teach you everything you need to know about how publicity works in the new music business. It is broken down into 3 parts.

Part 1: Getting Ready For Music PR - Step by Step
Part 2: How to Execute Your Own Music PR Campaign
Part 3: How to Find, Research & Hire a Publicist to Help You

It also covers tour publicity, music blogs and how to secure a premiere.

PART 1 – Getting Ready For Music PR
Chapter 1: Social Media and Publicity are Now Intertwined
Chapter 2: With Music Publicity Comes Great Expectations
Chapter 3: Publicity is a Marathon, Not a Sprint
PART 2 – How To Do Your Own PR
Chapter 1: Planning Your Campaign & Building Your Press Kit
Chapter 2: Preparing Your Press Release
Chapter 3: Researching Music Blogs & Media Outlets
Chapter 4: Preparing Your Targeted Media List
Chapter 5: Sending Media Pitches
Chapter 6: To Premiere or Not to Premiere?
Chapter 7: Getting Tour Press
Chapter 8: Showcasing Your PR Results
Chapter 9: Your Music Publicity Check Sheet
PART 3 – How To Hire A Publicist to Help You
Chapter 1: What A Publicist Does & The Benefits of Hiring One
Chapter 2: What to Expect From a Publicist
Chapter 3: Why Publicity Does NOT Sell Music (and Why This is Okay)
Chapter 4: What to Look For When Hiring a Publicist
Chapter 5: Making Contact with a PR Firm
Chapter 6: Is She Good? How to Do Your Research

Guerrilla Music Marketing, Vol 3: Music Publicity & Media Exposure Bootcamp (Guerrilla Music Marketing Series)

By Bob Baker

Bob Baker's TheBuzzFactor.com
Released: 2013-05-25
Kindle Edition (53 pages)

Guerrilla Music Marketing, Vol 3: Music Publicity & Media Exposure Bootcamp (Guerrilla Music Marketing Series)
 
Product Description:

Never Be Confused About Music Publicity Again!


This ebook features Section 3 of the highly acclaimed Guerrilla Music Marketing Handbook.

Here's a glimpse at what you get:

=> 32 Ways to Get Exposure for Yourself, Your Band, or Your New Music Release -- This chapter is jam-packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

=> Killer Music Press Kits: The 29 Key Elements of Sizzling Music Publicity Materials -- Here you'll learn how to write press releases, artist bios, cover letters, and emails that actually get read. Plus the best ways to present your band photos, press clippings, and more -- both online and off.

=> How to Exploit the Music Media and Get the Widespread Coverage You Deserve -- Find out what the music media really looks for when covering new artists ... and why most bands miss the boat. Learn what media hot buttons to push to get exposure. Discover how to write pitch letters and emails that get read and acted upon.

=> 5 Steps to Getting an Avalanche of Media Exposure -- Despite what you hear to the contrary, it's not who you know in the music media that matters. HOW you approach them with your message makes all the difference. This chapter reveals the five best ways to do just that ... and compels you to incorporate these powerful activities into your life.

"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!"
-Derek Sivers, founder of CD Baby

"Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 albums of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!"
-Kris Lee-Scott, Hanai Music

"I bought Bob's Guerrilla book, and in less than two months I've done more to energize the promotion of my new CD, and previous three CDs, than I've done in the past four years combined. Bob really got me going. More than that, his book crow-barred a self-convinced 'I hate promotion' guy out of his stubborn old habits and into enthusiasm -- which is no small feat!"
-Dan Oakenhead, musician, Boulder, Colorado

Grab this affordable ebook now and start getting the music media exposure you deserve. Scroll to the top of the page and click the Buy button now!

Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)

By Martial Pasquier

Brand: Routledge
Released: 2011-12-15
Paperback (272 pages)

Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)
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The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations.

This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in.

Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides 2)

By Mark Coker

Mark Coker, via Smashwords
Released: 2011-06-25
Kindle Edition (52 pages)

Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides 2)
 
Product Description:
Learn how to market any book. This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll learn in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

41 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Read the Secrets to Ebook Publishing Success
Tip #32 – Upgrade your cover image
Tip #33 – Share these marketing tips with your fellow authors!
Tip #34 – Create an online calling card with About.me
Tip #35 – Create a presentation and upload it to SlideShare.net
Tip #36 – Join LinkedIn, post links to your books
Tip #37 – Do a presentation at your local library on ebook publishing
Tip #38 – Tweak your Viral Catalysts to make your book more discoverable and desirable
Tip #39 – Link to every retailer to reach more readers
Tip #40 – Distribute your book as a preorder
Tip #41 – Publish a Smashwords Interview

Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the Publicity You Deserve
Boob Tube (a novel about soap operas)

The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles

By Marcia Yudkin

Creative Ways Publishing
Released: 2011-09-14
Kindle Edition (27 pages)

The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
 
Product Description:
In the news business and politics, they’re called sound bites. In advertising, they’re called slogans or tag lines, depending on their placement and use. For movies, they’re called log lines. On books, they’re titles or subtitles. For people, they’re monikers.

All of these scrumptious word morsels do the job of summarizing in a catchy, memorable phrase or sentence a message, an identity or a positioning statement.

This concise, practical workbook takes you step by step through the process of crafting catchy little messages. Because they are so compressed and magnetic, they become a powerful business asset.

Included are:

* Eight time-tested guidelines for productive brainstorming

* Seventeen fruitful brainstorming methods

* Ten tips for arranging and tweaking your ideas for greatest impact

* Twenty-two guidelines for selecting your best option

* Six methods of advanced sound bite mastery

The author of more than a dozen other books, including 6 Steps to Free Publicity, Marcia Yudkin is also Head Stork of Named At Last, a naming firm, which helps companies and entrepreneurs create and select effective names and tag lines.

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-07-06
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
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Promote and Sell Your Work!

You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to:

  • Increase your book sales by driving readers to bookstores and online retailers
  • Build a brand that makes your books stand out from the crowd
  • Secure more media interviews and speaking engagements
  • Connect with key influencers who spread word of mouth
  • Create raving fans who buzz about your book on social media

Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.

Guerrilla Publishing: Revolutionary Book Marketing Strategies

By Derek Murphy

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Guerrilla Publishing: Revolutionary Book Marketing Strategies
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Product Description:
TRAIN THE INTERNET TO SELL BOOKS FOR YOU 
Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. 
Put your book sales on autopilot...so you can focus on writing your next bestseller.
 

FAST AND EFFECTIVE BOOK MARKETING 
This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore all the other things that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. 

LAUNCH BIG EVEN IF YOU'RE STARTING SMALL 
"Guerrilla" is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers. 

 
 

 
   
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