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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.


From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish

By Derek Murphy

Creativindie
Paperback (160 pages)

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish
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How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to...
  • Avoid the common mistakes that kill book sales
  • Set up an author platform quickly that will triple your results
  • Use Social Media (like an expert) without being annoying
  • Advertise for maximum impact (at the lowest cost)
  • Make powerful friends online who can move thousands of books
Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

Getting Noticed: Thirty Five Simple Ways to Market You, Your Brand (or whatever you're selling)

By Susan Palmquist

Released: 2017-03-02
Kindle Edition (58 pages)

Getting Noticed: Thirty Five Simple Ways to Market You, Your Brand (or whatever you re selling)
 
Product Description:
We live in a world that seems to get more competitive each day. Whether you’re a solo entrepreneur about to launch your own business, a person who’s decided to open a store on Etsy, or an author trying your hand at self-publishing, it’s a crowded marketplace. We’re all constantly struggling to claim our 15 minutes of fame and some days it seems like an uphill battle.
I speak from experience when I say I know just how tough it is to get a journalist to interview you, people to read your blog, or just have an editor decide to run a news release all about your new venture.
Before I became an author, I worked in public relations and then spent three years as a publicist for a publishing company. Public relations (PR), wasn’t my first career choice so I’ve had no formal training but was forced to learn on the job. I literally jumped in at the deep end and made terrible mistakes but gradually figured out what worked and what didn’t. Most of my clients were in the non-profit sector which meant I had a small budget but people still expected results.
In this book, I share with you things I learned along the way and simple things you can do to get noticed. I’ve included some of my own true stories from the PR trenches
You’ll learn how to write an attention grabbing news release, how to pitch a story to the media, and how to prepare yourself for an interview whether it be online or on TV. I even share with you what I call journalists’ pet peeves so you can learn how to make their job easy and therefore increase your odds of them contacting you again.
All this for just 99 cents, so click the buy button and be on your way to getting noticed.

Trust Me, I'm Lying: Confessions of a Media Manipulator

By Ryan Holiday

Brand: Portfolio Trade
Released: 2013-07-02
Paperback (320 pages)

Trust Me, I m Lying: Confessions of a Media Manipulator
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Product Description:
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. 

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. 

In today's culture... 
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 
2) Bloggers are slaves to money, technology, and deadlines. 
3) Manipulators wield these levers to shape everything you read, see and watch-online and off. 

Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. 

I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.

The Essential Guide to Hip-Hop Marketing & Publicity

By Kayla Calloway

Released: 2013-12-09
Kindle Edition (26 pages)

The Essential Guide to Hip-Hop Marketing & Publicity
 
Product Description:
The Essential Guide to Hip-Hop Marketing & Publicity is written specifically for indie & DIY hip-hop artists and covers hip-hop marketing essentials such as media relations and the strategized use of Twitter, YouTube and other video outlets. Additionally it covers how to go about submitting a video to MTV Jams and includes great gems of advice from hip-hop insiders and media professionals.

“Kayla Calloway has done a great job at putting together essential strategies you need to fire up your marketing. This guide gets right to the point and is loaded with value for anyone who wants to promote their music.”
Stephanie Chandler, author of Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Red Hot Internet Publicity: The Insider's Guide to Marketing Online

By Penny C Sansevieri

CreateSpace Independent Publishing Platform
Paperback (414 pages)

Red Hot Internet Publicity: The Insider s Guide to Marketing Online
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Red Hot Internet Publicity – Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap. Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram. Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to: * Amp up engagement on an authentic level and build a loyal fan base * Build a website that turns visitors into customers * Drive thousands of new buyers to your product or service * Share content that excites people and gets them coming back for more * Target your activity for maximum exposure and impact—get noticed! * Utilize strategies that are proven to work on every major social media platform You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign. Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.

The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles

By Marcia Yudkin

Creative Ways Publishing
Released: 2011-09-14
Kindle Edition (27 pages)

The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
 
Product Description:
In the news business and politics, they’re called sound bites. In advertising, they’re called slogans or tag lines, depending on their placement and use. For movies, they’re called log lines. On books, they’re titles or subtitles. For people, they’re monikers.

All of these scrumptious word morsels do the job of summarizing in a catchy, memorable phrase or sentence a message, an identity or a positioning statement.

This concise, practical workbook takes you step by step through the process of crafting catchy little messages. Because they are so compressed and magnetic, they become a powerful business asset.

Included are:

* Eight time-tested guidelines for productive brainstorming

* Seventeen fruitful brainstorming methods

* Ten tips for arranging and tweaking your ideas for greatest impact

* Twenty-two guidelines for selecting your best option

* Six methods of advanced sound bite mastery

The author of more than a dozen other books, including 6 Steps to Free Publicity, Marcia Yudkin is also Head Stork of Named At Last, a naming firm, which helps companies and entrepreneurs create and select effective names and tag lines.

Guerrilla Publishing: Revolutionary Book Marketing Strategies

By Derek Murphy

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Guerrilla Publishing: Revolutionary Book Marketing Strategies
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TRAIN THE INTERNET TO SELL BOOKS FOR YOU 
Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. 
Put your book sales on autopilot...so you can focus on writing your next bestseller.
 

FAST AND EFFECTIVE BOOK MARKETING 
This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore all the other things that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. 

LAUNCH BIG EVEN IF YOU'RE STARTING SMALL 
"Guerrilla" is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers. 

Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides 2)

By Mark Coker

Mark Coker, via Smashwords
Released: 2011-06-25
Kindle Edition (52 pages)

Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides 2)
 
Product Description:
Learn how to market any book. This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll learn in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

41 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Read the Secrets to Ebook Publishing Success
Tip #32 – Upgrade your cover image
Tip #33 – Share these marketing tips with your fellow authors!
Tip #34 – Create an online calling card with About.me
Tip #35 – Create a presentation and upload it to SlideShare.net
Tip #36 – Join LinkedIn, post links to your books
Tip #37 – Do a presentation at your local library on ebook publishing
Tip #38 – Tweak your Viral Catalysts to make your book more discoverable and desirable
Tip #39 – Link to every retailer to reach more readers
Tip #40 – Distribute your book as a preorder
Tip #41 – Publish a Smashwords Interview

Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the Publicity You Deserve
Boob Tube (a novel about soap operas)

The Author Mindset: A How-to Reference on Becoming an Author Even Before You Publish Your First Book: Novel Publicity Guides to Writing & Marketing Fiction, Book 3

By Falcon Storm

Novel Publicity LLC
Audible Audio Edition

The Author Mindset: A How-to Reference on Becoming an Author Even Before You Publish Your First Book: Novel Publicity Guides to Writing & Marketing Fiction, Book 3
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Becoming an author is as simple as adjusting your mind-set and modifying the skills you already have. Get the knowledge you need to achieve your dream today.

Do you feel as if your life's purpose is to become an author and share the stories in your head with the rest of the great wide world? Do you long to write the next great American novel? You might already have a couple books under your belt but want to take your productivity, talent, and marketing efforts to the next level. Maybe you're just getting started as an author and feel lost in the multitude of tasks awaiting you. Or perhaps you're stuck at square one, having no idea what to do, where to go, or even if you should be writing at all.

The Author Mindset is here to help!

In just a few short hours, you'll learn the essentials required of the professional author. You'll learn more than how to put words on the page; you'll learn how to get into the mind-set of an author and live there, carving out your niche in the literary world. With this guide you will learn how to:

  • Spot the difference between authors and everyone else
  • Set specific and attainable goals for your career
  • Work effectively with the time you have
  • Improve your writing skills
  • Create a professional product
  • Leverage your author brand
  • Build an author website
  • Identify the do's and don'ts of social media
  • Become a part of the online author and reader community
  • Get started as a professional author today

 
 

 

 
   
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