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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.
From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish

By Derek Murphy

Creativindie
Paperback (160 pages)

Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish
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How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to...
  • Avoid the common mistakes that kill book sales
  • Set up an author platform quickly that will triple your results
  • Use Social Media (like an expert) without being annoying
  • Advertise for maximum impact (at the lowest cost)
  • Make powerful friends online who can move thousands of books
Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles

By Marcia Yudkin

Creative Ways Publishing
Released: 2011-09-14
Kindle Edition (27 pages)

The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
 
Product Description:
In the news business and politics, they’re called sound bites. In advertising, they’re called slogans or tag lines, depending on their placement and use. For movies, they’re called log lines. On books, they’re titles or subtitles. For people, they’re monikers.

All of these scrumptious word morsels do the job of summarizing in a catchy, memorable phrase or sentence a message, an identity or a positioning statement.

This concise, practical workbook takes you step by step through the process of crafting catchy little messages. Because they are so compressed and magnetic, they become a powerful business asset.

Included are:

* Eight time-tested guidelines for productive brainstorming

* Seventeen fruitful brainstorming methods

* Ten tips for arranging and tweaking your ideas for greatest impact

* Twenty-two guidelines for selecting your best option

* Six methods of advanced sound bite mastery

The author of more than a dozen other books, including 6 Steps to Free Publicity, Marcia Yudkin is also Head Stork of Named At Last, a naming firm, which helps companies and entrepreneurs create and select effective names and tag lines.

Red Hot Internet Publicity: The Insider's Guide to Marketing Online

By Penny C Sansevieri

CreateSpace Independent Publishing Platform
Paperback (414 pages)

Red Hot Internet Publicity: The Insider s Guide to Marketing Online
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Red Hot Internet Publicity – Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It’s time to dump those feelings forever—and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap. Whether you’re a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today’s Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram. Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to: * Amp up engagement on an authentic level and build a loyal fan base * Build a website that turns visitors into customers * Drive thousands of new buyers to your product or service * Share content that excites people and gets them coming back for more * Target your activity for maximum exposure and impact—get noticed! * Utilize strategies that are proven to work on every major social media platform You’ll learn that social media isn’t about being everywhere, it’s about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you’ll never have to fear what you don’t know. Instead, you’ll have a highly-effective Internet publicity plan that’s practical, powerful, and custom tailored for your business or book marketing campaign. Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.

107 Publicity Boosters That WORK: How to master the media matrix at Edinburgh Fringe, every other Fringe and back in your own hometown

By Elaine Liner

Independently published
Paperback (101 pages)

107 Publicity Boosters That WORK: How to master the media matrix at Edinburgh Fringe, every other Fringe and back in your own hometown
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Product Description:
You need good publicity to promote your production (or product, project or company). You can't afford a publicist. Where do you start? Author and veteran journalist Elaine Liner lays out 107 tips, strategies and insider secrets that tell you exactly who media are, what they want from you right now and how they want it. Included: Why journalists think the press release is dead; which three words get your email automatically deleted from a media inbox; how to design your social media and home pages to suit media's needs; which photo images guarantee bigger, better coverage; and the two magic words that make media folk love you and come back for more. Plus 102 more step-by-step, specific ways to boost your publicity efforts today! Geared to creative entrepreneurs, authors, actors, stand-up comics, solo performers and others in performing arts, this book's 107 publicity boosters easily apply to anyone trying to score free and positive coverage in local, national or international media. Are you in PR? Then you need to know why your media pitches aren't getting the response you need for your clients. Elaine Liner's years of experience as an arts journalist/critic AND as a playwright/solo performer mean she's seen PR mistakes and successes from both sides. In a rapidly changing media landscape, now is the time to learn how to focus your publicity efforts, how to use your audience to spread your message for you, how to employ the "10-2-1" formula on Twitter and Facebook AND MORE! Written in a light and lively style, this book pulls no punches on things media pros want you to know but don't have time to tell you. Read, learn and do!

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-07-06
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
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Promote and Sell Your Work!

You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to:

  • Increase your book sales by driving readers to bookstores and online retailers
  • Build a brand that makes your books stand out from the crowd
  • Secure more media interviews and speaking engagements
  • Connect with key influencers who spread word of mouth
  • Create raving fans who buzz about your book on social media

Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.

Online Marketing for Busy Authors: A Step-by-Step Guide

By Fauzia Burke

Berrett-Koehler Publishers
Released: 2016-04-19
Paperback (168 pages)

Online Marketing for Busy Authors: A Step-by-Step Guide
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Product Description:
If You Want People to Read Your Book,
Writing It Is Only the Beginning


There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Guerrilla Publishing: Revolutionary Book Marketing Strategies

By Derek Murphy

CreateSpace Independent Publishing Platform
Paperback (152 pages)

Guerrilla Publishing: Revolutionary Book Marketing Strategies
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Product Description:
TRAIN THE INTERNET TO SELL BOOKS FOR YOU 
Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. 
Put your book sales on autopilot...so you can focus on writing your next bestseller.
 

FAST AND EFFECTIVE BOOK MARKETING 
This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore all the other things that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. 

LAUNCH BIG EVEN IF YOU'RE STARTING SMALL 
"Guerrilla" is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers. 

Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions

*Belhaven Press
Hardcover (278 pages)

Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions
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Examines how place images are created, articulated, developed and assessed at a variety of scales and contexts. Chapters one through three present a theoretical analysis of how images are created, use insights from communication theory, as well as describe a ``vocabulary'' and ``grammar'' of effective place promotion. The remainder of the book analyzes specific types of place promotion in a series of thematic but example-rich chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American west, China and Eastern Europe.

Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides 2)

By Mark Coker

Mark Coker, via Smashwords
Released: 2011-06-25
Kindle Edition (52 pages)

Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides 2)
 
Product Description:
Learn how to market any book. This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll learn in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

41 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Read the Secrets to Ebook Publishing Success
Tip #32 – Upgrade your cover image
Tip #33 – Share these marketing tips with your fellow authors!
Tip #34 – Create an online calling card with About.me
Tip #35 – Create a presentation and upload it to SlideShare.net
Tip #36 – Join LinkedIn, post links to your books
Tip #37 – Do a presentation at your local library on ebook publishing
Tip #38 – Tweak your Viral Catalysts to make your book more discoverable and desirable
Tip #39 – Link to every retailer to reach more readers
Tip #40 – Distribute your book as a preorder
Tip #41 – Publish a Smashwords Interview

Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the Publicity You Deserve
Boob Tube (a novel about soap operas)

 
 

 

 
   
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