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Publicity

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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

  • PressBlaster
    Software to help you send out press releases that comes with a database of thousands of media contacts.

  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.
For more ideas to increase traffic, please see:
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Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You!

By Robyn Freedman-Spizman

McGraw-Hill
Hardcover (192 pages)

Where s Your WOW?: 16 Ways to Make Your Competitors Wish They Were You!
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Product Description:

Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name.

Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to:

  • Envision your success
  • Find your unique edge--and sharpen it
  • Know your customer
  • Apply to the present what you learn from the past
  • Create alliances
  • Hire people smarter than you
  • Spread the word
  • Stay hungry
  • Put people first

Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some “magic formula,” but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.

Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers

By Brent Sampson

Outskirts Press
Paperback (184 pages)

Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
List Price: $14.95
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Product Description:

So You'd Like to. Become An Amazon Bestseller!

Don't wait. Publishing insider and CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.

Solutions Revealed!
Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.

Secrets Exposed!
Increase your profitability by learning the secrets to short-discounting Amazon with just twenty percent.

Success Discovered!
Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month.

Amazon Approved
Find, understand, and control every Amazon possibility for maximum book sales.

Hi, I'm Brent Sampson.

Are you holding a manuscript in your hand that you wish Amazon was selling? Or do you already have a book on Amazon that you wish was selling better? In either case, Sell Your Book on Amazon will help you.

You will experience what I have seen first-hand as the president of Outskirts Press - that marketing success on Amazon can be the difference between hundreds and tens-of-thousands of dollars a month.

Amazon provides a phenomenal and global platform from which to sell your book. In fact, the opportunities may seem almost too colossal! But now, Sell Your Book on Amazon unveils it all for the first time. This book provides an easy-to-understand approach to increase your book sales on Amazon by exploring the steps you can take immediately.

Table of Contents

Foreword by Dan Poynter
Introduction
Get Your Book Listed
AuthorConnect & Author Profile Pages
Book Sales Page
Listmania!
So You'd Like to. Guides
Additional Amazon Possibilities
Pricing & Profitability

As Penny C. Sansevieri of Author Marketing Experts says, "Finally! A book that helps you demystify Amazon. If you have a book to sell, you simply must own Sell Your Book on Amazon."

Want proof? How did you get to this Amazon sales page? Maybe you clicked on it from a competitor's page or received a personalized email. However you got here, here you are! Sell Your Book on Amazon shows you ALL the ways to increase your book's exposure and make the tactics working for this book work for you, too.

Authors who know how to use Amazon's own system to their advantage simply sell more books. Once a book finds success on Amazon, it appears higher in the search results, leading to MORE exposure and more sales, and so on. It's the Amazon "virtuous circle" and the key to unlocking that brass ring is in your hands.

Introducing the exclusive TACTIC RANKING SYSTEM!

Marketing tactics are only as valuable as the profits they generate. Sell Your Book on Amazon ranks every technique so you can quickly and efficiently locate the marketing secrets that will lead to superior results:

***** Highly recommended. Receive the greatest exposure compared to time spent.
**** Very recommended. An acceptable investment is required for a profitable return.
*** Somewhat recommended. Check your profit margin. The expenditure may exceed the benefit.

Do you know how to beat Amazon at their own game? Do you know how Amazon Marketplace listings can offer "55 used copies" of your book when you haven't even sold that many? Do you know how to remove a 1-star review from your listing and get more 5-star reviews?

This book tells you how to do it all, plus so much more. It's a tremendous value with a wealth of information at your fingertips. Start increasing your book sales instantly by ordering today.

Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Profit (or More) With Print on Demand and Book Marketing on Amazon.com

By Aaron Shepard

Shepard Publications
Paperback (174 pages)

Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Less, Sell Without Hassle, and Double Your Profit (or More) With Print on Demand and Book Marketing on Amazon.com
List Price: $16.00
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Product Description:
There has never been a self publishing manual like this. It's NOT about getting your book into bookstores. Instead, it lays out an innovative approach focusing almost entirely on sales at Amazon.com. It's also NOT about working with a "self publishing company." Instead, it introduces the printer/distributor used by almost all those companies themselves. Let Aiming at Amazon reveal to you the NEW business of self publishing.

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

By Steve Weber

Weber Books
Released: 2007-02-01
Paperback (204 pages)

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking
List Price: $18.95
Lowest New Price: $15.16
Lowest Used Price: $11.99
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1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers)

By John Kremer

Open Horizons
Paperback (704 pages)

1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers)
List Price: $27.95
Lowest New Price: $18.45
Lowest Used Price: $158.23
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Amazon.com:
John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of 1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more. --Jane Steinberg

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series)

By Christopher Vollmer

McGraw-Hill
Paperback (192 pages)

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series)
List Price: $17.95
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The Future is Now-Get Ready to Reap the Profits.

We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it.

The thought leaders at Booz Allen Hamilton and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future.

Their secrets are in this book, including how to:

  • Match your messages to the right media
  • Learn the leading strategies of consumer-centric pioneers
  • Discover the lessons of laggard marketers
  • Explore viral marketing
  • Track advertising spending shifts
  • Capture emerging opportunities in a world of constant change
  • Master the new marketing metrics
  • Engage your customers on their terms

Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits.

Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions

By Sandra Beckwith

Kaplan Business
Released: 2006-06-01
Paperback (256 pages)

Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
List Price: $23.95
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Product Description:
Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today’s information-overloaded society poses a huge challenge to organizations of all sizes.

In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to:

§ Create an affordable publicity plan that integrates goals, objectives, and key strategies
§ Determine which tools and tactics will have the most impact on your goals
§ Develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences
§ Maximize the publicity potential of your organization’s activities, talents and resources

An excellent roadmap that emphasizes how to information, Publicity for Nonprofits is a must have resource for all nonprofit professionals – especially those who know their organization deserves more media attention to achieve its goals.

The Frugal Book Promoter: How To Do What Your Publisher Won't

By Carolyn Howard-Johnson

Star Publish
Paperback (288 pages)

The Frugal Book Promoter: How To Do What Your Publisher Won t
List Price: $17.95
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Product Description:
For a little over 2 cents a day, THE FRUGAL BOOK PROMOTER assures your book the best possible start in life. Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

By Jay Conrad Levinson & Jill Lublin

Adams Media Corporation
Paperback (304 pages)

Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
List Price: $12.95
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Book Description:
When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name.

Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs - Rick Frishman and Jill Lublin - to produce GUERRILLA PUBLICITY: Hundreds of sure-fire tactics to get maximum sales for minimum dollars

The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.

This powerhouse work also includes:

Inside information on how to make friends in the media

Simple ways to get others to spread the company's message

Sample press releases and media kits-"Guerrilla" style

Buzzmarketing: Get People to Talk About Your Stuff

By Mark Hughes

Portfolio Hardcover
Hardcover (256 pages)

Buzzmarketing: Get People to Talk About Your Stuff
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As VP of marketing at online retailer Half.com, Mark Hughes didn’t have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com—called “one of the greatest publicity coups” in history by Time.

In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing—which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff— from Miller Lite during the “Tastes Great—Less Filling” era, to American Idol’s stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.

Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.


 
 

 
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