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Resources for Publicity

Here are some resources to help you get your name or business in the news:
  • PressBlast.com
    Our sister site - a free guide to press releases and publicity.

Here are some products about publicity.

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
  • Press Release Fire
    A definitive guide to using press releases, including to get a high ranking in Google and other search engines.


From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

By Jay Conrad Levinson

Houghton Mifflin
Released: 2007-05-22
Paperback (384 pages)

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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  • Houghton Mifflin
Product Description:
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

PR For Poets: A Guidebook To Publicity And Marketing

By Jeannine Hall Gailey

Two Sylvias Press
Paperback (228 pages)

PR For Poets: A Guidebook To Publicity And Marketing
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Product Description:
PR For Poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. PR For Poets will empower you to do what you can to connect your poetry book with its audience!

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)

imusti
Paperback (204 pages)

Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
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  • Rowman Littlefield Pub Inc
Product Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:

  1. Using constituents’ voices in outreach efforts
  2. Building a social media presence
  3. Crafting step-by-step marketing plans
  4. Planning and implementing branding campaigns
  5. Creating buzz with promotional videos
  6. Using e-mail marketing in outreach
  7. Marketing a new library space
  8. Marketing on a shoestring budget

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

By Rob Eagar

Writer's Digest Books
Released: 2012-06-07
Paperback (284 pages)

Sell Your Book Like Wildfire: The Writer s Guide to Marketing and Publicity
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Product Description:
Note from the author: This book, published in 2012, is outdated and out of print. For my most up-to-date, expert, marketing advice for authors, please refer to my new collection of books called The Author's Guide Series.

In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to:
  • Increase your book sales by driving readers to bookstores and online retailers
  • Build a brand that makes your books stand out from the crowd
  • Secure more media interviews and speaking engagements
  • Connect with key influencers who spread word of mouth
  • Create raving fans who buzz about your book on social media
  • Ignite your confidence to sell more books and make more money as an author.
Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, get the most comprehensive book marketing guide available.

The Celebrity Black Book 2019 (Deluxe Edition): Over 56,000+ Verified Celebrity Addresses for Autographs & Memorabilia, Nonprofit Fundraising, ... Small Business Sales/Marketing & More!

Mega Niche Media
Paperback (778 pages)

The Celebrity Black Book 2019 (Deluxe Edition): Over 56,000+ Verified Celebrity Addresses for Autographs & Memorabilia, Nonprofit Fundraising, ... Small Business Sales/Marketing & More!
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Product Description:

The Celebrity Black Book 2019 (Deluxe Edition): Over 56,000+ Verified Celebrity Addresses for Autographs, Fundraising, Celebrity Endorsements, Marketing, Publicity & More!

Includes a FREE 30-Day Test Drive to ContactAnyCelebrity.com ($47.00 Value)

Inside The Celebrity Black Book 2019, you'll discover the verified mailing addresses for over 56,000+ celebrities, influencers & public figures worldwide.

Everyone who is anyone:

* Movie & TV Stars
* Musicians
* Athletes
* Reality Stars
* Politicians
* World Leaders
* Authors & Writers
* Directors & Producers
* Plus Many More! 

The Celebrity Black Book is a staple for fans who want autographs; charities and nonprofits who want to raise money for their cause; entrepreneurs and marketers who want celebrity endorsements and free publicity for their producers/services; authors who want blurbs for their books; and journalists/media who want quotes and interviews.

There are so many uses, the possibilities are endless!

Look what people are saying:

“Similar titles do not boast as many entries. If your library needs a current celebrity address book, this would be good. Recommended for all libraries.”
     - Library Journal

“The range is amazing – this thing is huge!”
     - CNN

“Many small businesses, publicists, and marketers want to get their products into celebrities’ hands. This book is the solution.”
     - Entrepreneur Magazine

“Of all the resources for celebrity addresses, this book is far and away the most useful. It is essential for any serious autograph collector. Indispensable!”
     - Autograph Magazine

“A superb, quick and easy-to-use reference for entertainment professionals and fans alike.”
     - Midwest Book Review

“This guide offers priceless information that would otherwise take hours to research. Owning this book is like cutting six degrees of separation down to one simple degree.”
     - Curled Up With A Good Book

“The time saved by already having the celebrity’s contact information rather than Googling and cold-calling will certainly pay for this book in the long run.”
     - Absolute Write

“Some of the best money you’ll ever spend. This book is an excellent value and provides you (and me) with great publicity opportunities.”
     - Paul Hartunian, Free Publicity Information Center

“The most helpful book I have ever owned. Worth every penny.”
     - Jill Jackson, Syndicated Columnist, Jill Jackson’s Hollywood

“If you opt to pursue a celebrity or celebrities on your own or to use in your advertising, or to get a ‘blurb’ from for your book, this is the place to get contact information.”
     - Dan Kennedy, No B.S. Guide to Marketing to the Affluent

* Visit ContactAnyCelebrity.com for more testimonials and success stories!

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)

By Barry Callen

McGraw-Hill Education
Released: 2009-09-07
Paperback (272 pages)

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series)
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Product Description:

Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.

Manager’s Guide to Marketing, Advertising, and Publicity explains

  • The 14 principles of marketing communications strategy
  • Common marketing mistakes to avoid
  • Techniques for creating powerful marketing messages
  • The many choices for delivering your marketing message
  • How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:

  • Clear definitions of key terms, concepts, and jargon
  • Tactics and strategies for overseeing marketing initiatives
  • Insider tips for getting the most out of marketing, advertising, and publicity
  • Practical advice for creating effective campaigns
  • Warning signs when preparing for and undertaking marketing initiatives
  • Stories and insights from the experiences of others
  • Specific marketing procedures, tactics, and hands-on techniques

Good Girl's Guide to Public Relations, Publicity and Marketing: A HOW-TO Survival Guide for the Novice by Ivy K Pendleton (2012-05-03)

By Ivy K Pendleton

The Communications Agency
Paperback (152 pages)

Good Girl s Guide to Public Relations, Publicity and Marketing: A HOW-TO Survival Guide for the Novice by Ivy K Pendleton (2012-05-03)
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  • Do it Yourself Publicity
  • How to garner media exposure
  • Manage Public Relations, Publicity and Marketing Campaigns
Product Description:
This series is intended for small business owners, independent publicists, nonprofit organizations, special events managers and individuals seeking ongoing media coverage for newsworthy topics. Mastering the art of pitching news stories takes skill. This survival guide provides information and advice for a novice publicist or seasoned public relations practitioner. Topics include: public relations, publicity, marketing, social media, sponsorship, branding, pitching stories to news media and moral and ethical behavior in public relations.

Word-of-Mouth Advertising Online and Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization -- With Little or No Money

By Lynn Thorne

Atlantic Publishing Group Inc.
Released: 2008-11-20
Kindle Edition (288 pages)

Word-of-Mouth Advertising Online and Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization -- With Little or No Money
 
Product Description:

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time.


Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work.


The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs.


This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off.


In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management.


In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas.


Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you.


Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.


This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Online Marketing for Busy Authors: A Step-by-Step Guide

By Fauzia Burke

Berrett-Koehler Publishers
Released: 2016-04-19
Paperback (168 pages)

Online Marketing for Busy Authors: A Step-by-Step Guide
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Product Description:
If You Want People to Read Your Book,
Writing It Is Only the Beginning


There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

By Nedra Kline Weinreich

SAGE Publications, Inc
Paperback (328 pages)

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.


 
 

 

 
   
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