Web Design

Professional ASP.NET 3.5 helps the experienced programmer put these new technologies into action. Greatly expanded from the original best-selling Professional ASP.NET 2.0, Professional ASP.NET 3.5 covers all the key technologies retained from 2.0 in new depth alongside the hundreds of pages of coverage of the important new 3.5 features. Written by 3 of the most well-known and influential ASP.NET developers who were highly praised by ASP.NET creator Scott Guthrie for their ASP.NET 2.0 books, Professional ASP.NET 3.5 is the book you’ll learn the language from and turn to day after day as you write web applications. And as always, Professional ASP.NET 3.5 features language examples in the book and in the code download in both C# and VB!

Key new coverage for ASP.NET 3.5 includes:

• Thorough coverage of how to implement ASP.NET 3.5 AJAX and the ASP.NET AJAX Toolkit
• An introduction to LINQ and many LINQ examples throughout the book side-by-side with the related SQL example to show you the differences between the two
• Enhanced coverage of XML use in ASP.NET including the new XML Schema Designer Add-on, LINQ to XML, LINQ for XML examples, and XSLTC.exe, a command-line XSLT compiler
• A new chapter on CSS design for ASP.NET and the Visual Web Developer CSS design tools
• A new chapter on the ASP.NET lifecycle and architecture best-practices
• Increased coverage of ASP.NET with SQL Server 2005 and Oracle as the databases
• Coverage of enhancing your ASP.NET applications with Microsoft’s new Silverlight for stunning video and animation uses
• Coverage of Scott Hanselman’s famous productivity tool picks for developers to help make you a more productive ASP.NET developer
• Updated coverage of migrating applications for previous ASP.NET versions

Key coverage retained and improved from the ASP.NET 2.0 book:

• The idea of the server control and its pivotal role in ASP.NET development
• How to create templated ASP.NET pages using the master page feature
• Techniques for debugging and handling errors
• Ways to package and deploy ASP.NET applications
• How to retrieve, update, and delete data quickly and logically
• How to implement the cultures and regions features to localize your web site into multiple languages for different visitors
• An understanding of how to use and extend the provider model for accessing data stores, processes, and more
• How to keep track of your application's performance and health with monitoring tools

Who this book is for

This book is for experienced programmers and developers who are looking to make the transition to ASP.NET 3.5.

The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.

Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.

This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W. Plain

Topics covered:

• User patterns
• Designing for scanning
• Wise use of copy
• Navigation design
• Home page layout
• Usability testing

An INFLUENCER motivates others to change.

This is what it takes to be an INFLUENCER.

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.

But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:

• Identify a handful of high-leverage behaviors that lead to rapid and profound change.
• Apply strategies for changing both thoughts and actions.
• Marshall six sources of influence to make change inevitable.

Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.

No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer.

Are you an Influencer ?

Find out at www.influencerbook.com

”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Learn the real secrets of creating Web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet.

With Head First HTML with CSS & XHTML, you'll avoid the embarrassment of thinking web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML, CSS, and XHTML into your brain in a way that sticks.

So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin.

"Elegant design is at the core of every chapter here, each concept conveyed with equal doses of pragmatism and wit." --Ken Goldstein, Executive Vice President, Disney Online

"This book is a thoroughly modern introduction to forward-looking practices in web page markup and presentation." --Danny Goodman, author of Dynamic HTML: The Definitive Guide

"What used to be a long trial and error learning process has now been reduced neatly into an engaging paperback." --Mike Davidson, CEO, Newsvine, Inc.

"I love Head First HTML with CSS & XHTML--it teaches you everything you need to learn in a 'fun coated' format!" --Sally Applin, UI Designer and Artist

"I haven't had as much fun reading a book (other than Harry Potter) in years. And your book finally helped me break out of my hapless so-last-century way of creating web pages." --Professor David M. Arnow, Department of Computer and Information Science, Brooklyn College

"If you've ever had a family member who wanted you to design a website for them, buy them Head First HTML with CSS and XHTML. If you've ever asked a family member to design you a web site, buy this book. If you've ever bought an HTML book and ended up using it to level your desk, or for kindling on a cold winter day, buy this book. This is the book you've been waiting for. This is the learning system you've been waiting for." --Warren Kelly, Blogcritics.org

Of course, Elizabeth Castro manages to write books that not only speak to those who are already fluent in HTML, but are good for newbies too. She makes it a breeze to create sites that are visually stylish and technically sophisticated without the expense of buying an editor.

Among the topics covered in her new book, HTML for the World Wide Web with XHTML and CSS: using the (relatively newer) structural tags (like doctype and div); correctly using older tags (like p and img) that have been modified in XHTML; writing XHTML so that formatting is done by the style sheets; writing those style sheets (cascading style sheets, a.k.a. "CSS"); creating a variety of layouts; and dealing with tables, frames, forms, multimedia, a bit of JavaScript (including mouseovers), WML (for mobile device displays), debugging, publishing, and publicizing your site.

As with all Visual QuickStart Guides, this one features clear and concise instructions side by side with well-captioned illustrations and screen shots that show both the source code and the resulting effect on the Web page. The index is extremely detailed, making this a great reference.

Also great for reference are the outstanding appendices. The first is an extensive list of tags and attributes, indicating which are deprecated and/or proprietary and on which page they are discussed. A similar appendix shows CSS properties and values; given the future of Web coding, this chart alone is worth the price of the book. Other handy charts cover intrinsic events, symbols and character Unicodes, and an expanded color chart that goes way beyond the virtually archaic Web-safe palette. All of which makes this a definite must-have for every Web designer's bookshelf. --Angelynn Grant