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    Books about E-Commerce

Here are some books about E-Commerce:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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Product Description:

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond

By Chris Burniske

McGraw-Hill Education
Hardcover (368 pages)

Cryptoassets: The Innovative Investor s Guide to Bitcoin and Beyond
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Product Description:

The innovative investor’s guide to an entirely new asset class―from two experts on the cutting edge

With the rise of bitcoin and blockchain technology, investors can capitalize on the greatest investment opportunity since the Internet. Bitcoin was the first cryptoasset, but today there are over 800 and counting, including ether, ripple, litecoin, monero, and more. This clear, concise, and accessible guide from two industry insiders shows you how to navigate this brave new blockchain world―and how to invest in these emerging assets to secure your financial future.

Cryptoassets gives you all the tools you need:

* An actionable framework for investigating and valuing cryptoassets 

* Portfolio management techniques to maximize returns while managing risk

* Historical context and tips to navigate inevitable bubbles and manias

* Practical guides to exchanges, wallets, capital market vehicles, and ICOs

* Predictions on how blockchain technology may disrupt current portfolios

In addition to offering smart investment strategies, this authoritative resource will help you understand how these assets were created, how they work, and how they are evolving amid the blockchain revolution. The authors define a clear and original cryptoasset taxonomy, composed of cryptocurrencies, cryptocommodities, and cryptotokens, with insights into how each subset is blending technology and markets. You’ll find a variety of methods to invest in these assets, whether through global exchanges that trade 24/7 or initial cryptoasset offerings (ICOs). By sequentially building on the concepts of each prior chapter, the book will provide you with a full understanding of the cryptoasset economy and the opportunities that await the innovative investor .

Cryptoassets represent the future of money and markets. This book is your guide to that future.   


Mastering Bitcoin: Programming the Open Blockchain

By Andreas M. Antonopoulos

O'Reilly Media
Paperback (408 pages)

Mastering Bitcoin: Programming the Open Blockchain
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Product Description:
Join the technological revolution that's taking the world of finance by storm. Mastering Bitcoin is your guide through the seemingly complex world of bitcoin, providing the knowledge you need to participate in the internet of money. Whether you're building the next killer app, investing in a startup, or simply curious about the technology, this revised and expanded second edition provides essential detail to get you started.
Bitcoin, the first successful decentralized digital currency, is still in its early stages and yet it's already spawned a multi-billion dollar global economy. This economy is open to anyone with the knowledge and passion to participate. Mastering Bitcoin provides the knowledge. You simply supply the passion.
The second edition includes:
  • A broad introduction to bitcoin--ideal for non-technical users, investors, and business executives
  • An explanation of the technical foundations of bitcoin and cryptographic currencies for developers, engineers, and software and systems architects
  • Details of the bitcoin decentralized network, peer-to-peer architecture, transaction lifecycle, and security principles
  • New developments such as Segregated Witness, Payment Channels, and Lightning Network
  • Improved explanations of keys, addresses and wallets
  • User stories, analogies, examples, and code snippets illustrating key technical concepts

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

By Perry Marshall & Bryan Todd

Entrepreneur Press
Paperback (380 pages)

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
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Product Description:
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:
  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using AdWords scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account

    Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.
  • The Everything Store: Jeff Bezos and the Age of Amazon

    By Brad Stone

    Brad Stone
    Released: 2014-08-12
    Paperback (416 pages)

    The Everything Store: Jeff Bezos and the Age of Amazon
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    • The Everything Store Jeff Bezos and the Age of Amazon
    Product Description:
    "An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, New Republic

    Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.

    Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. The Everything Store is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

    DotCom Secrets: The Underground Playbook for Growing Your Company Online

    By Russell Brunson

    Brunson Russell
    Paperback (236 pages)

    DotCom Secrets: The Underground Playbook for Growing Your Company Online
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    • Dotcom Secrets The Underground Playbook for Growing Your Company Online
    Product Description:
    If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

    Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

    By Gary Vaynerchuk

    Gary Vaynerchuk
    Released: 2013-11-26
    Hardcover (224 pages)

    Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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    • Jab Jab Jab Right Hook How to Tell Your Story in a Noisy Social World
    Product Description:

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

    When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

    Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

    Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World

    By Don Tapscott

    Tapscott Don
    Released: 2016-05-10
    Hardcover (368 pages)

    Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World
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    • Blockchain Revolution How the Technology Behind Bitcoin Is Changing Money Business and the World
    Product Description:

    The technology likely to have the greatest impact on the future of the world economy has arrived, and it’s not self-driving cars, solar energy, or artificial intelligence.

    It’s called the blockchain.

     
    The first generation of the digital revolution brought us the Internet of information. The second genera­tion—powered by blockchain technology—is bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better.
     
    Blockchain is the ingeniously simple, revolution­ary protocol that allows transactions to be simul­taneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s the technology that drives bitcoin and other digital cur­rencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certifi­cates to insurance claims and even votes.
     
    Why should you care? Maybe you’re a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps you’re an immigrant who’s sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business.
     
    And those examples are barely the tip of the ice­berg. This technology is public, encrypted, and readily available for anyone to use. It’s already seeing wide­spread adoption in a number of areas. For example, forty-two (and counting) of the world’s biggest finan­cial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions.
     
    As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored.

    Don Tapscott, the bestselling author of Wikinomics, and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and utterly foundational book about the future of the modern economy. Blockchain Revolution is the business leaders’ playbook for the next decade and beyond.

    The Motley Fool Investment Guide: Third Edition: How the Fools Beat Wall Street's Wise Men and How You Can Too

    By Tom Gardner

    Simon & Schuster
    Released: 2017-09-05
    Paperback (304 pages)

    The Motley Fool Investment Guide: Third Edition: How the Fools Beat Wall Street s Wise Men and How You Can Too
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    Product Description:
    A completely revised and updated edition of an investing classic to help readers make sense of investing today, full of “solid information and advice for individual investors” (The Washington Post).

    Today, anyone can be an informed investor, and once you learn to tune out the hype and focus on meaningful factors, you can beat the Street. The Motley Fool Investment Guide, completely revised and updated with clear and witty explanations, deciphers all the current information—from evaluating individual stocks to creating a diverse investment portfolio.

    David and Tom Gardner have investing ideas for you, no matter how much time or money you have. This new edition of The Motley Fool Investment Guide is designed for today’s investor, sophisticate and novice alike, with the latest information on:
    —Finding high-growth stocks that will beat the market over the long term
    —Identifying volatile young companies that traditional valuation measures may miss
    —Using online sources to locate untapped wellsprings of vital information

    The Motley Fool rose to fame in the 1990s, based on its early recommendations of stocks such as Amazon.com, PayPal, eBay, and Starbucks. Now this revised edition is tailored to help investors tackle today’s market. “If you’ve been looking for a basic book on investing in the stock market, this is it...The Gardners help empower the amateur investor with tools and strategies to beat the pros” (Chicago Tribune).

    Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

    By Russell Brunson

    Morgan James Publishing
    Paperback (302 pages)

    Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World
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    • "Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich" - Robert Kiyosaki
    • Build a mass movement of people whose lives you can affect.
    • The best sales & marketing funnels you have ready made for any product you want to sell online.
    Product Description:
    Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more…
    But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

     
     

     

     
       
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