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By Tim Ash
Sybex
Paperback (360 pages)
 | List Price: $29.99
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool. |
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By Rich Shupe
O'Reilly/Adobe Developer Library
Released: 2008-01-04
Paperback (382 pages)
 | List Price: $39.99
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Product Description
In this book, authors Rich Shupe and Zevan Rosser share the knowledge they've gained from their years as multimedia developers/designers and teachers. Learning ActionScript 3.0 gives you a solid foundation in the language of Flash and demonstrates how you can use it for practical, everyday projects. The authors do more than just give you a collection of sample scripts. Written for those of you new to ActionScript 3.0, the book describes how ActionScript and Flash work, giving you a clear look into essential topics such as logic, event handling, displaying content, migrating legacy projects to ActionScript 3.0, classes, and much more. You will learn important techniques through hands-on exercises, and then build on those skills as chapters progress. ActionScript 3.0 represents a significant change for many Flash users, and a steeper learning curve for the uninitiated. This book will help guide you through a variety of scripting scenarios. Rather than relying heavily on prior knowledge of object-oriented programming (OOP), topics are explained in focused examples that originate in the timeline, with optional companion classes for those already comfortable with their use. As chapters progress, the book introduces more and more OOP techniques, allowing you to choose which scripting approach you prefer. Learning ActionScript 3.0 reveals: New ways to harness the power and performance of AS3 Common mistakes that people make with the language Essential coverage of text, sound, video, XML, drawing with code, and more Migration issues from AS1 and AS2 to AS3 Simultaneous development of procedural and object-oriented techniques Tips that go beyond simple script collections, including how toapproach a project and which resources can help you along the way The companion web site contains material for all the exercises in the book, as well as short quizzes to make sure you're up to speed with key concepts. ActionScript 3.0 is a different animal from previous versions, and Learning ActionScript 3.0 teaches everything that web designers, GUI-based Flash developers, and those new to ActionScript need to start using the language.
Praise
"The best ActionScript book ever written."
-Lee Brimelow, Creator of The Flash Blog |
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By Darren Rowse
Wiley
Paperback (240 pages)
 | List Price: $24.99
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Blogging for dollars - Do you have what it takes?
Here's the place to find out. Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, learn from two professional bloggers how to turn your passion for blogging into extra revenue or possibly a rewarding career. This is not a get-rich-quick book, but rather a practical guide to creating and marketing a blog with the potential for generating a six-figure income.
Learn to:
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Choose subject matter that works for you
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Handle technical issues
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Examine different ways your blog can earn income
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Evaluate your blog's success
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Keep content fresh and interesting
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Use your blog to generate income indirectly |
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By Adobe Creative Team
Adobe Press
Paperback (320 pages)
 | List Price: $54.99
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Dreamweaver CS3, now included as part of Adobe's Creative Suite 3, is the leading professional Web design and development application in the market, and is a must-have tool for any Web designer or developer. Dreamweaver CS3 offers new CSS layouts, a unified CSS panel, and CSS visualization tools that let users create interactive Web sites without having to delve into code. Dreamweaver users can now create dynamic interfaces using the Spry framwork for Ajax. (Spry is 99% HTML, so it's accessible to both designers and developers). Spry widgets (pre-built user interface components) let users quickly add common user interface components to Web pages. Each chapter in this full-color book contains a project that builds upon the reader's growing knowledge of Dreamweaver, while review questions at the end of each chapter reinforce the most important skills. Readers will learn how to customize a Dreamweaver workspace, apply cascading style sheets, enter headline and body text, insert graphics and rollovers, and add links to a page. They'll also learn how to add interactive elements to their site, such as behaviors, effects, and Flash video; add new code or code snippets; and publish their finished site to the Web.
SPECIAL NOTE: Before starting the lessons in the book visit www.peachpit.com/dwcs3cib for important lesson and project file updates.
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By Joey Lott & Keith Peters
Adobe Dev Library
Paperback (586 pages)
 | List Price: $39.99
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Well before Ajax and Microsoft's Windows Presentation Foundation hit the scene, Macromedia offered the first method for building web pages with the responsiveness and functionality of desktop programs with its Flash-based "Rich Internet Applications." Now, new owner Adobe is taking Flash and its powerful capabilities beyond the Web and making it a full-fledged development environment. Rather than focus on theory, the ActionScript 3.0 Cookbook concentrates on the practical application of ActionScript, with more than 300 solutions you can use to solve a wide range of common coding dilemmas. You'll find recipes that show you how to: Detect the user's Flash Player version or their operating system Build custom classes Format dates and currency types Work with strings Build user interface components Work with audio and video Make remote procedure calls using Flash Remoting and web services Load, send, and search XML data And much, much more ... Each code recipe presents the Problem, Solution, and Discussion of how you can use it in other ways or personalize it for your own needs, and why it works. You can quickly locate the recipe that most closely matches your situation and get the solution without reading the whole book to understand the underlying code. Solutions progress from short recipes for small problems to more complex scripts for thornier riddles, and the discussions offer a deeper analysis for resolving similar issues in the future, along with possible design choices and ramifications. You'll even learn how to link modular ActionScript pieces together to create rock-solid solutions for Flex 2 and Flash applications. When you're not sure how ActionScript 3.0 works or howto approach a specific programming dilemma, you can simply pick up the book, flip to the relevant recipe(s), and quickly find the solution you're looking for. Adobe Developer Library is a co-publishing partnership between O'Reilly Media and Adobe Systems, Inc. and is designed to produce the number one information resources for developers who use Adobe technologies. Created in 2006, the Adobe Developer Library is the official source for comprehensive learning solutions to help developers create expressive and interactive web applications that can reach virtually anyone on any platform. With top-notch books and innovative online resources covering the latest in rich Internet application development, the Adobe Developer Library offers expert training and in-depth resources, straight from the source. |
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By Adobe Creative Team
Adobe Press
Paperback (352 pages)
 | List Price: $54.99
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This project-based guide from Adobe will teach readers all they need to know to create engaging interactive content with Flash CS3. Using step-by-step instructions with projects that build on the knowledge learned in each lesson, readers will learn the key elements of the Flash interface, including panels, timelines, and frames. From there, readers will learn how to work with vector and bitmap graphics; create and edit symbols; modify text and add interactivity with ActionScript 3.0; and incorporate animation, music, and sound to their projects. They'll also learn how to prepare and export their finished projects for Web and broadcast. Of course, readers will also learn how to take advantage of the new features of Flash CS3--the streamlined user interface, native support for Photoshop and Illustrator files, revamped drawing tools, new video encoding features, code editing enhancements, and much more. The companion CD provides users with all the sample files they need to complete all of the projects.
Educational instructor notesâcreated to help teachers plan, organize, and time their lessonsâare available for this book (and for other Classroom in a Book titles) at www.peachpit.com/instructorresources.
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By Skip McGrath
Alpha
Paperback (560 pages)
 | List Price: $24.95
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Take it to the next level.
People who earn a living selling their wares through eBay are identified on the site as PowerSellers and awarded formal designations based on their monthly gross merchandise sales. Theres Bronze, Silver, Gold, and Platinumand at the very top of the food chain is the Titanium level, for those who generate gross monthly sales of $150,000 or more. Titanium eBay: A Tactical Guide to Becoming a Millionaire PowerSeller is for everyone who aspires to reach the highest level of success within eBay, whether theyve been selling through eBay for years at the Platinum level and want to learn how to grow their business, or theyre just starting out with ambitious plans. With over 60 chapters, coverage includes:
Organization
Product selection and pricing
Advanced listing and selling strategies
Auction management
Brand building
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By Phillip Kerman
Sams
Paperback (576 pages)
 | List Price: $34.99
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Sams Teach Yourself Adobe Flash CS3 Professional in 24 Hours Phillip Kerman 24 Proven One-hour Lessons In just 24 lessons of one hour or less, you will be able to create dynamic animations using Adobe® Flash® CS3 Professional. Using a straightforward, step-by-step approach, each lesson builds on the previous ones, enabling you to learn the essentials of Flash from the ground up. Step-by-step instructions carefully walk you through the most common Flash tasks. Quizzes and Exercises at the end of each chapter help you test your knowledge. By the Way notes present interesting information related to the discussion. Did You Know? tips offer advice or show you easier ways to do something. Watch Out! cautions alert you to possible problems, and give you advice on how to avoid them. Learn how to⦠o Create, optimize, and export dynamic animated movies for the Web, disk, or CD o Integrate Flash animations with static HTML pages o Use Flash’s vector graphics tools, including filters and blends, to create drawings and animations o Use digital video in Flash movies o Animate using time-tested techniques and Flash’s special “tweening” features o Create powerful, interactive movies using the basics of ActionScript o Design Button, Graphic, and Movie Clip symbols and use them over and over without increasing file size o Import existing graphics from Illustrator® and Photoshop® Phillip Kerman is an internationally recognized expert on the use of the Web and multimedia for training and entertainment. He frequently presents at Flash user conferences and has taught Flash and other authoring tools in workshops around the world. Register your book at www.samspublishing.com/register for convenient access to downloads, updates, and corrections as they become available. |
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By Chris Grover
Pogue Press
Paperback (527 pages)
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Flash CS3, the latest version of the premier tool for creating web animations and interactive web sites, can be intimidating to learn. This entertaining reference tutorial provides a reader-friendly animation primer and a guided tour of all the program's tools and capabilities. Beginners will learn to use the software in no time, and experienced users will quickly take their skills to the next level. The book gives Flash users of all levels hands-on instructions to help them master: - Special effects
- Morphing
- Adding audio and video
- Introducing interactivity
- And much more
With Flash CS3: The Missing Manual you'll be able to turn an idea into a Flash animation, tutorial, or movie. This book will help you create online tutorials, training materials and full-blown presentations. It also teaches design principles throughout and helps you avoid elements that can distract or annoy an audience.
This is the first new release of Flash since Adobe bought Macromedia, which means that it's the first version that will integrate easily with other Adobe products. It's a whole new ballgame when it comes to Flash, and Flash CS3: The Missing Manual offers you complete and objective coverage. It's the perfect companion to this powerful software. |
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By James Gonzalez
Peachpit Press
Paperback (640 pages)
 | List Price: $49.99
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Do you like to learn by doing? Do manuals leave you bored and craving real-world examples? Do you want to concrete training that goes beyond theory and reference materials? If so, this book is for you. These hands-on exercises teach you to start creating Flash animations and interactive files with little effort. You ll learn to create vector animations using a wide variety of drawing tools and Timeline effects, and add interactivity and dynamic content to your projects by using ActionScript 2, Components, and the Behaviors panel. You ll also learn how to import bitmaps, sounds, and video to make your Flash projects more engaging, and find extensive coverage of the new Flash 8 features: the improved text tool, new text rendering engine, new graphic filters, and more. Complete with insider tips, illustrated with detailed graphics, and accompanied by a CD loaded with classroom-proven exercises. |
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