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Discover How To Capture Hidden Profits!
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 Google Profits

Search Engines Revealed!

Tnt Guide For A Successful Website
 


   

Resources for Search Engine Marketing

Search Engines can be a great way to increase traffic to your web site, and many still offer free listings (for paid listings, see Pay Per Click Resources).

Obviously, you tend to get more traffic from search engines, if your site is listed near the top of the results for relevant searches, and this requires carefully designing your web site and pages.

Here are some search engine marketing resources: Additionally, because the search engines use automated software to build their indexes, it is possible to "fool" them by using special cloaking software or scripts, to improve your rank. Cloaking products provide one set of web page content (content designed to achieve a good rank for your keywords) to the search engine's spider, and a different set (containing your actual page designs) to web surfers who visit your site.

However, many search engines discourage cloaking, and some have been known to ban sites if they discover that they are using cloaking techniques. We understand that this is because the search engines feel the cloaked sites may be devaluing the quality of the search results.

Because of this, our company, has chosen not to use cloaking. However, should you want to use cloaking, here are some resources:
  • Phantom Cloaking Software
    This is software that generates optimized pages, includes a keyword suggestion tool, and claims to protect your highly optimized pages from source code theft.

  • SellWide Cloaker
    This is Perl (CGI) cloaking script which claims to be undetectable and also logs spider visits to your site.

  • Search Engine Cloaker
    This is a fairly well-known program that generates optimized cloaked pages.
For more ideas to increase traffic, please see: Related Links
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Advanced Web Metrics with Google Analytics

By Brian Clifton

Sybex
Paperback (364 pages)

Advanced Web Metrics with Google Analytics
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Product Description:
How Does Your Website Measure Up?

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies.

Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, Advanced Web Metrics with Google Analytics has the expert guidance you need to enhance your brand and increase your site's ROI. Learn how to:
*

Measure your web traffic and understand its impact on ROI
*

Configure your data collection parameters, then extract and analyze the collected data
*

Drill down to the precise visitor segments or time periods you choose
*

Discover how long it takes for your visitors to convert to customers
*

Follow best practices for page tagging and tracking dynamic web pages, Flash events, banners, and more
*

Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and e-mail marketing, and use ad version testing in conjunction with multivariate testing
*

Centralize your data collection and track offline campaigns

This book is a recipe for measuring your success and optimizing your online marketing."
-Jim Sterne, Founding Director and Chairman of the Web Analytics Association

I can confidently recommend this book to anybody serious about turning web analytics into a competitive business advantage."
-Dennis R. Mortensen, COO, IndexTools, Inc.

Brian Clifton does a fantastic job of explaining how to effectively power a web analytics strategy using Google Analytics. Both new and seasoned GA users will benefit from Brian's book and his expertise."
-Justin Cutroni, Director of Analytics and Testing, EpikOne

What Brian Clifton doesn't know about Google Analytics probably hasn't been invented yet. In this book he shares his extensive knowledge in a concise and coherent fashion."
-Neil Mason, Managing Director, Applied Insights

What's fantastic about this book is the practical, detailed help it gives you to get real value out of your web analytics tool."
-Ashley Friedlein, CEO, E-consultancy.com

SEO: Search Engine Optimization Bible

By Jerri L. Ledford

Wiley
Paperback (389 pages)

SEO: Search Engine Optimization Bible
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Product Description:
  • This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
  • One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
  • Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
  • Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There

By David Viney

Nicholas Brealey Publishing
Paperback (240 pages)

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There
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Product Description:
Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), GTTTOG explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies.

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)

By Mike Moran

IBM Press
Paperback (592 pages)

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company s Web Site (Ibm Press)
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Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides)

By Cristian Darie

Wrox
Paperback (410 pages)

Professional Search Engine Optimization with ASP.NET: A Developer s Guide to SEO (Wrox Professional Guides)
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Product Description:
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.

What you will learn from this book

  • Understand the criteria that influence search engine rankings
  • Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET

  • Use HTTP Headers to properly indicate the status of web documents

  • Create optimized content and cope with duplicate content effectively

  • Avoid being the victim of black hat SEO techniques

  • Understand and implement geo-targeting and cloaking

  • Use site maps effectively—for users as well as search engines

  • SEO enhancements that can easily be applied to an existing web site

  • Build a search engine–friendly e-commerce catalog

Who this book is for

This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

Enhance Your Knowledge
Advance Your Career

Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO

By Jaimie Sirovich

Wrox
Paperback (350 pages)

Professional Search Engine Optimization with PHP: A Developer s Guide to SEO
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Product Description:
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.


 
 

 
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