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Resources for Search Engine Marketing
Search Engines can be a great way to increase traffic to your web site,
and many still offer free listings
(for paid listings, see
Pay Per Click Resources).
Obviously, you tend to get more traffic from search engines, if your
site is listed near the top of the results for relevant searches, and this
requires carefully designing your web site and pages.
Here are some search engine marketing resources:
Additionally, because the search engines use automated software to
build their indexes, it is possible to "fool" them by using special
cloaking software or scripts, to improve your rank.
Cloaking products provide
one set of web page content
(content designed to achieve a good rank for your keywords) to
the search engine's spider, and a different set (containing your
actual page designs) to web surfers who visit your site.
However, many search engines discourage cloaking, and some have been
known to ban sites if they discover that they are using cloaking
techniques. We understand that this is because the search engines
feel the cloaked sites may be devaluing the quality of the search results.
Because of this, our company, has chosen not to use cloaking. However,
should you want to use cloaking, here are some resources:
- Phantom Cloaking Software
This is software that generates optimized pages, includes a keyword suggestion tool, and claims to protect your highly optimized pages from source code theft.
- SellWide Cloaker
This is Perl (CGI) cloaking script which claims to be undetectable and also logs spider visits to your site.
- Search Engine Cloaker
This is a fairly well-known program that generates optimized cloaked pages.
For more ideas to increase traffic, please see:
Related Links
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Sybex
Paperback (364 pages)
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How Does Your Website Measure Up?
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies.
Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, Advanced Web Metrics with Google Analytics has the expert guidance you need to enhance your brand and increase your site's ROI. Learn how to:
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I can confidently recommend this book to anybody serious about turning web analytics into a competitive business advantage."
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What's fantastic about this book is the practical, detailed help it gives you to get real value out of your web analytics tool."
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Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book - Understand the criteria that influence search engine rankings
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Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard. |
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