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Resources for Search Engine Marketing

Search Engines can be a great way to increase traffic to your web site, and many still offer free listings (for paid listings, see Pay Per Click Resources).

Obviously, you tend to get more traffic from search engines, if your site is listed near the top of the results for relevant searches, and this requires carefully designing your web site and pages.

Here are some search engine marketing resources:
  • SEO Downloads
    Software, tutorials, downloads and other products for Search Engine Optimization ("SEO").

  • SearchEngineRocket.com
    Free information about search engine marketing.

For more ideas to increase traffic, please see: Related Web Sites:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google

By Will Coombe

Independently published
Paperback (247 pages)

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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Product Description:

"What Can You Expect From This Book?"

Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook.

“SEO For 2020 Onwards"


Is This You?

  • Total SEO Virgin?
  • Entrepreneur?
  • Business or Blog Owner with Big Plans?

Or Perhaps THIS is You...

  • Mom & Pop store owner
  • Hard worker in need of technical knowledge
  • Frustrated Google Ads spender
  • SEO professional looking for time-saving hacks
  • Affiliate marketer
  • SEO forum & blog reader in need of some structure

...If So, This Book Was Written For You


“Features FREE Video Series + SEO Blueprint"


What Does This Book Deliver?

Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...
  • Discover SEO’s greatest secret – that it isn’t rocket science!
  • Save thousands by doing SEO yourself, or with your in-house team
  • Filter profitable traffic to your site
  • Learn what on earth to do with your social media
  • Effectively direct and monitor people doing SEO for you
  • Gain the industry knowledge to call out anyone full of ‘BS'

Who is Will Coombe?

Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline', to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.

“Learn. Take Action. Get Results."


A Carefully Curated SEO Guide for 2020 Onwards

This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. ‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.

“How High Will Your Revenue Go in 12 Weeks?"


You'll Discover...

• Online marketing 101• Personal advice for your business• How to uncover money-making keywords• Configuring WordPress for SEO success• How to nail the technical elements• How to win links• A crash course in content marketing• Social media account use (finally!)• SEO if you’re a local business• eCommerce SEO (inc. Shopify, Magento, & WooCommerce)• Google penalty diagnosis & avoidance• Why it’s quicker to go ‘white hat’ and not try to cheat Google• + more...

“Grab a Copy Now..."


SEO Fitness Workbook: The Seven Steps to Search Engine Optimization (2020 Edition)

By Jason McDonald

Independently published
Paperback (358 pages)

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization (2020 Edition)
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Learn SEO in Plain English - Step by Step!

2020 Updated Edition
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization
  • Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books
  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!

One of the Best Books on SEO of 2018 / 2020 or Search Engine Optimization for Beginners and Experts Alike

  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'

Table of Contents

  1. Goals: Define Your SEO Goals
  2. Keywords: Identify Winnable, High Value SEO Keywords
  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
  4. Content Marketing: Learn to produce content that pleases Google and your customers
  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
  6. Metrics: Master Google Analytics
  7. Learn: Pointers to SEO Tools and Online Resources

Check out the other 2020 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2020. Listed on many SEO book lists as one of the best books SEO books of 2020 as well as a best SEO book for beginners.

SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies

By Adam Clarke

Independently published
Paperback (233 pages)

SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
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Learn SEO strategies to rank at the top of Google with SEO 2020


Newest edition | EXPANDED & UPDATED - NOVEMBER, 2019

No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most search engine optimization advice on the Internet is wrong!


If you've sifted through search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google's constantly evolving. Recent changes:
1. October, 2019 - Google releases their groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.
2. September, 2019 - Google releases new guidelines on nofollow links, providing worldwide changes for advertisers and SEO professionals alike.
3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.

SEO 2020 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2020. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.
8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.

Sidestep the 2020 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- Inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Google's BERT algorithm, Google's RankBrain algorithm, Mobile First Index, Google Speed update, and more...
- Potential updates coming up in 2020.
- Steps to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.

One of the most comprehensive SEO optimization books ever published—updated and expanded—of all best-selling SEO books, this is the only one with everything you need.

Scroll up, click buy, and get started now!

Google AdWords: The Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business. How to Use Google Analytics and SEO. Use Google, Facebook and You Tube into a Single Strategy

By Luke Harris

Luke Harris
Audible Audiobook

Google AdWords: The Only PPC Advertising Guide You ll Need to Reach New Customers and Grow Your Business. How to Use Google Analytics and SEO. Use Google, Facebook and You Tube into a Single Strategy
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Ever wondered how ads work? Have you always wanted to reach new customers and grow your business but haven't figured out how to go about it?

Well, you have come to the right place!

This book is a complete beginners guide to fully grasping the ways of utilising Pay Per Click advertising to have a wider customer reach and expand your business.

It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.

The book provides insight on special and relevant ad practises on social media such as retargeting on Facebook and strategic niche based advertising on platforms such as LinkedIn, YouTube, and Instagram.

It goes on even further to elaborate on the various principles that govern how search engine optimisation works, the ways to effective SEO development and how to develop and create content with these laid down principles.

So what are you to expect?

  • Set up: the ways to set up your adwords budget based on your targets and objectives.
  • Development: how to write very effective ads that are bound to lead to productive conversions.
  • Selection: how to choose the right keywords to fit your campaign based on your ad and how to make them work for you.

Further into the book, there's information on how to go about optimising your existing campaigns using real-time data to avoid waste of resources and to assure customer conversions.

Also, campaigns are of various forms and types with a lot of advantages and disadvantages as well as their individual strengths and weaknesses.

The book provides understanding on the ways to run different campaign types such as video and shopping display, just to mention a few.

Place an order right away!

The Art of SEO: Mastering Search Engine Optimization

By Eric Enge & Jessie Stricchiola

O'Reilly Media
Paperback (994 pages)

The Art of SEO: Mastering Search Engine Optimization
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  • O Reilly Media
Product Description:

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

SEO For Dummies (For Dummies (Computer/Tech))

By Peter Kent

Wiley
Paperback (512 pages)

SEO For Dummies (For Dummies (Computer/Tech))
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Up relevance scores, improve page speed, optimize voice search questions, and more!  

Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"

By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

  • Develop a search strategy and use new SERP features
  • Maximize the effects of personalized search
  • Analyze results with improved analytics tools
  • Optimize voice search strategies

There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets. 

 

SEO Mastery: Learn Advanced Search Engine Optimization Marketing Secrets, for Optimal Growth! Best Beginners Guide About Seo for Keeping Your Business Ahead in the Modern Age!

By Graham Fisher

Graham Fisher
Audible Audiobook

SEO Mastery: Learn Advanced Search Engine Optimization Marketing Secrets, for Optimal Growth! Best Beginners Guide About Seo for Keeping Your Business Ahead in the Modern Age!
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Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading....

Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google's ever changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this audiobook many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.

In SEO Mastery, you will discover:

  • A simple trick you can do for getting local businesses ranking higher with SEO!
  • The best way for being able to find "Money" keywords that will send more customers to your site!
  • The one secret white hat link building method for doubling your monthly users to your site!
  • Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck!
  • Understanding why some people will fail to make SEO work!
  • And much, much more.

The proven methods and pieces of knowledge are so easy to follow. Even if you've never heard of SEO before, you will still be able to get to a high level of success.

So, if you don't just want to transform your businesses life, then get this audiobook today!

My SEO Workbook

By Akilah A Thompkins-Robinson

Online Boutique Source
Paperback (200 pages)

My SEO Workbook
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My SEO Workbook is an activity-rich search engine optimization guide for 2019 to help achieve the goal of SEO (Search Engine Optimization) and get more traffic and customers to find their business online.

SEO traffic should be part of any online businesses 2019 online marketing strategy and will help get organic traffic from all the search engines like Google, Bing, Yahoo, even help on Pinterest and attract customers who are ready to buy from you.

My SEO Workbook is a workbook, planner, and journal to help entrepreneurs not only learn SEO but also get their SEO done. Not another boring "How to Book" this book is...

  • A guide that'll give you all the steps you need to understand SEO-
  • A workbook filled with exercises and worksheets to help you put those steps into action
  • A journal filled with writing prompts to help you write more of the topics your audience is searching for
  • A planner this book will help you plan out and track your next 12 months of SEO search engine traffic and success

This workbook will help you with keyword research strategies, how to format and layout post for SEO, backlinks that will work, and the best tips for your blogging or your business. My SEO workbook is easy, actionable, hands-on SEO, SEO for dummies style book that will walk you step by step through using SEO to market your business online and compete in 2019 and 2020 internet marketing world.

The SEO Book: Search engine optimization 2020, Free SEO Audit incl., Way to Nr. 1, SEO and SEM

By Levin Granitza

Edison Verlag
Paperback (173 pages)

The SEO Book: Search engine optimization 2020, Free SEO Audit incl., Way to Nr. 1, SEO and SEM
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What can I expect from this book? 


⭐ Learn how it is possible for websites to rank # 1 on Google. ⭐

  • Easy step by step instructions to significantly increase your Google ranking
  • Free SEO Audit
  • Learn how to increase the visibility of your company & to gain new leads
  • Understand how Google Ranking works. As a result, you need to invest less in paid advertising 

Who is this book for?


The book is suitable for all who:

  • Want to increase their sales
  • Understand how to influence his findability
  • Search for access to new customer groups
  • Want to increase their awareness
  • Is tired of paying a lot of money for advertising
  • Wants to know all google secrets

What does this book include?


This book includes:

  • Insider knowledge about the Google ranking 
  • Expert tips 
  • Free SEO Audit
  • Google Secrets
  • free SEO analysis of your website
  • Competitive SEO methodologies
  • OFF-Page SEO instructions
  • ON-Page SEO instructions 
  • Local SEO
  • Instructions for page speed improvement
  • Presentation of Black Hat SEO
  • Guide to keyword research
  • Guidance for creating structured data
  • Voice SEO
  • Content Marketing
  • SEO benchmarking
  • SEO in combination with social media
  • and much more!

Increase Your Search Visibility with SEO and Defeat Your Competitors: New Search Engine Optimization Tactics to Rank #1 on Google

By Donald Rockwell

Roque Lobo Torres
Audible Audiobook

Increase Your Search Visibility with SEO and Defeat Your Competitors: New Search Engine Optimization Tactics to Rank #1 on Google
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I don't know what business you are in.
I don't know how well you are doing.
I don't know how serious your competition is.
But I do know one thing for a fact:
That your business would explode if you were ranked number one on Google.
Just imagine....
A sea of ready-to-buy people coming straight to your website (or your physical store) every single day...
...for free.
That would make all the difference, huh?
Well, that's exactly what this book is about:
Creating a steady stream of warm leads by ranking your business on the first page - even if you don't know the first thing about SEO right now. 

Here is exactly what you are going to discover inside:

  • How Google really determines your ranking - and how you can use this insight "against" it to rank faster (99% of marketers don't know this) 
  • How to identify the perfect keywords for your business - with very little competition and tons of targeted traffic 
  • How to craft Google-friendly blog posts and articles that will skyrocket your rankings and cement you on the first page - even if you suck at writing 
  • How to increase your revenue by up to 31% - by getting more excellent reviews + the best platforms that will basically do all the work for you 
  • How to boost your local SEO rankings and make sure your business pops up on the top of the first page every time someone in your area searches for one of the services you offer 
  • The ultimate collection of battle-tested strategies for driving high-volume traffic to any website (with these, making money becomes effortless)

...and that's just the tip of the iceberg. 

As soon as you finish this audiobook and start implementing the strategies described inside, you will notice that your business is changing: 

  • You will never have to chase customers again - instead, they will be coming to you, with their wallets in their hands 
  • You won't be spending money on advertising because you will be getting all the leads you need organically 
  • Your customers will get to know, like, and trust your business because it's popping up everywhere 
  • You will eventually become the number-one option in your niche/industry/area and turn your business into a brand with an army of followers 

To put it all into one sentence:

This is your one-way ticket to the world of free traffic only a few people have access to. 

If you are ready to jump in, grab the book and make that first step today.


 
 

 

 
   
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