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Resources for Search Engine Marketing

Search Engines can be a great way to increase traffic to your web site, and many still offer free listings (for paid listings, see Pay Per Click Resources).

Obviously, you tend to get more traffic from search engines, if your site is listed near the top of the results for relevant searches, and this requires carefully designing your web site and pages.

Here are some search engine marketing resources:
  • SEO Downloads
    Software, tutorials, downloads and other products for Search Engine Optimization ("SEO").

  • SearchEngineRocket.com
    Free information about search engine marketing.

For more ideas to increase traffic, please see: Related Web Sites:
From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

SEO 2017 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies

By Adam Clarke

Ingramcontent
Mass Market Paperback (206 pages)

SEO 2017 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies
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  • Seo 2017 Learn Search Engine Optimization with Smart Internet Marketing Strateg Learn Seo with Smart Internet Marketing Strategies
Product Description:

Learn SEO strategies to rank at the top of Google with SEO 2017


EXPANDED & UPDATED - JUNE, 2017

No matter your background, SEO 2017 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most of the search engine optimization advice on the Internet is wrong!


If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things:

- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.
Why is this so? Google are constantly evolving, making it extremely difficult to know what works. Recent changes:

1. March, 2017 - Google's mysterious FRED update is released, with a selection of overly commercialized websites being penalized and seeing significant drop offs in traffic.
2. September, 2016 - Google announces Penguin 4.0, a big update to their link-spam algorithm, which is now a real-time addition to their core search algorithm.
3. September, 2016 - Webmasters report a groundbreaking update to Google's local search results known as the Possum update, creating new challenges for local businesses.

SEO 2017 is now updated covering the latest changes to Google's algorithm, and walks you through all major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google's algorithm, and potential Google changes coming up in 2017. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies, and extra tips for advanced readers.

You will also discover:

1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. How to find "money" keywords that will send customers to your site.
4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.

Also discover little-known search engine optimization tools top Internet marketing experts use


The SEO tools chapter lists 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free!

Sidestep the 2017 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- The inner mechanics of Google's algorithm, and how to use them to rank your site at the top.
- Recent Google updates—FRED update, Penguin 4.0, Possum update, Accelerated Mobile Pages, Interstitial update, and more...
- Potential updates coming up in 2017.
- Steps to recover from a Google penalty.

And read the very special bonus chapter on pay-per-click advertising


In this special bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.

One of the most advanced and comprehensive SEO optimization books ever published—now updated and expanded—of all best-selling SEO books, this is the only one with everything you need.

Scroll up, click buy, and get started now!

SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google

By Jason McDonald Ph.D.

CreateSpace Independent Publishing Platform
Paperback (250 pages)

SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google
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Product Description:

Learn SEO in Plain English - Step by Step!

Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization
  • UPDATED: August, 2017 - Get ** Up-to-date ** Info on SEO!
  • Read the Reviews - compare the REAL REVIEWS of this book to the FAKE (?) REVIEWS of other books
  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value!

The #1 Bestselling Workbook on Search Engine Optimization

  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies
  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
  • Rebate Offer - each SEO Book 2017 contains a $10 off survey offer.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to 'get SEO fit.'

Table of Contents

  1. Goals: Define Your SEO Goals
  2. Keywords: Identify Winnable, High Value SEO Keywords
  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
  4. Content Marketing: Learn to produce content that pleases Google and your customers
  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
  6. Metrics: Master Google Analytics
  7. Learn: Pointers to SEO Tools and Online Resources

Check out the other 2017 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2017. Listed on many SEO book lists as one of the best books SEO books of 2017.

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

By John Jantsch

Jantsch John
Paperback (238 pages)

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
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  • Seo for Growth The Ultimate Guide for Marketers Web Designers Entrepreneurs
Product Description:

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.

(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)

SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.

To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?

Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.

Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings.

No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.

SEO for Growth is Your One-Stop Digital Marketing Guide

The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).

From this book, you’ll learn how to:

  • create and re-purpose content and plan an editorial calendar
  • use different social media channels to generate engagement with your content
  • build and manage your online reputation, plus handle negative reviews
  • do quality link building without resorting to the shady practices Google now penalizes
  • conduct keyword research to optimize your website and all of your content
  • use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
  • build a revenue generating website that will help power your company’s growth for years to come

Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services.

The Art of SEO: Mastering Search Engine Optimization

By Eric Enge & Jessie Stricchiola

imusti
Paperback (994 pages)

The Art of SEO: Mastering Search Engine Optimization
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  • O Reilly Media
Product Description:

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

SEO Step-by-Step - The Complete Beginner's Guide to Getting Traffic from Google

By Caimin Jones

Jones Caimin
Paperback (154 pages)

SEO Step-by-Step - The Complete Beginner s Guide to Getting Traffic from Google
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  • Seo Step By Step The Complete Beginner s Guide to Getting Traffic from Google
Product Description:

SEO Made Easy, Even for a Beginner

EXPANDED & UPDATED - May 2017 | Buy the paperback and get the Kindle version FREE

It's never been more important to get your blog, website or online business to the top of Google. Trouble is, with more competition every day, it's never been more difficult.

SEO Step-by-Step is a true beginner's guide based on years of experience but bang up to date for 2017. The online marketing blueprint you'll discover in SEO Step-by-Step is a crucial part of how I've been making money online, full-time, for over 16 years.

This is one fantastic book... worth every penny! - Amazon Reviewer

Jargon-free!

In easy-to-follow, plain English you'll learn:

  • Every key SEO concept you need to be successful
  • How to find the real money-making keywords for your niche
  • How to create content that search engines will love
  • How to use social networks to boost your search engine rankings (without spending all day on Twitter or Facebook)
  • Simple, yet proven tactics that will send your site to the top of Google

Clear explanations on every important aspect of SEO mean you can get page one Google rankings without any more head-scratching or frustration!

Bonus SEO Tools In the free bonus chapters you'll also find out:

  • Which secret tool pro SEO experts use to see exactly how Google ranks their site
  • How to quickly recover from a Google penalty
  • Time and money saving SEO Tools, Links, and Plugins

Scroll up and Look Inside!

SEO 2017 & Beyond: A Complete SEO Strategy - Dominate the Search Engines!

By Dr. Andy Williams

Ingramcontent
Paperback (256 pages)

SEO 2017 & Beyond: A Complete SEO Strategy - Dominate the Search Engines!
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  • Seo 2017 Beyond A Complete Seo Strategy Dominate the Search Engines
Product Description:

Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs without risk of a Google slap or penalty? Pure White-Hat SEO strategy where you can sleep at night AND build traffic-busting websites.

In 2017, how many SEOs can offer that type of search engine optimization? This book can!

Google is on the SEO warpath.  Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether.  Common SEO techniques can now kill your rankings!

Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content.  You cannot fly under the radar any more.  Gone are the days of fast rankings with SEO loopholes.  Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it's either out of date, or written by someone that doesn't do it for a living.  I've been testing for over a decade and making a living with SEO.

SEO 2017 & Beyond is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google.  This is battle-tested, white hat SEO that I've learned, developed and tested over the last decade.  On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO.  I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.  I am always looking forward and asking myself what Google wants, and how I can deliver.

With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes.  The good news is that it is easy once you acquire the right mindset.  Understand what Google is trying to do, and give it to them.  This book teaches you that type of search engine optimization.  You will not find any strategies to beat the system.  You will not find any loopholes to beat Google.  You WILL find solid strategies, solutions & advice to create great content and build high authority links and domain authority.

You won't be learning any black hat SEO backlinking techniques.  These would only serve to get your site penalized.  I only want to teach you a "future-proofed" strategy.  You'll learn the truth about anchor text links and why everything changed when Penguin was released.  You'll also learn what makes a backlink valuable in Google's eye, and what makes a backlink spammy.  I'll tell you about the Holy Grail of backlinks, and how to get them for your site.  They take more work, but a few of these links are priceless when it comes to ranking.  You'll also learn why it is important to focus on building your site authority.  I'll go through some of the older backlinking techniques and mention any that still have value. Most don't. The good news is you don't need to use those techniques. I'll show you how the high domain authority sites build natural, high impact links.

This book is now in it's 6th major edition -  SEO 2017.  In it, you also get the comprehensive SEO Checklist (the same checklist that is available as a standalone book on Amazon).  Use it to find and fix SEO problems on your site, and reverse Google penalties.

SEO 2017 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com.  He has been teaching this stuff since 2003, in his free weekly newsletter.  If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic AND have Google's blessing, then you should read this book.

Search Engine Optimization All-in-One For Dummies

By Bruce Clay

Bruce Clay
Paperback (792 pages)

Search Engine Optimization All-in-One For Dummies
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  • Search Engine Optimization All in One For Dummies
Product Description:
The most comprehensive coverage of search engine optimization

In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!

  • Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
  • Covers SEO and optimizing servers for SEO
  • Provides important information on SEO web design
  • Shows you how to use SEO to stay "above the fold"

If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

The Little Book on Digital Marketing (Keyword Research)

By Joseph Stevenson

Joseph Stevenson Publishing
Paperback (198 pages)

The Little Book on Digital Marketing (Keyword Research)
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Product Description:
The Little Book on Digital Marketing Keyword Research SEO or Search Engine Optimization book contains the most up-to-date examples of keyword research methods used in professional digital marketing and SEO agencies today. Written by an SEO expert, this book contains everything from long and short-tail keywords, exact match, keyword research, how to find keywords that have the most volume and least competition and more. Over 17 years of digital marketing experience contained in the pages.

 
 

 

 
   
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