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Resources for Search Engine Marketing

Search Engines can be a great way to increase traffic to your web site, and many still offer free listings (for paid listings, see Pay Per Click Resources).

Obviously, you tend to get more traffic from search engines, if your site is listed near the top of the results for relevant searches, and this requires carefully designing your web site and pages.

Here are some search engine marketing resources:
  • SEO Downloads
    Software, tutorials, downloads and other products for Search Engine Optimization ("SEO").

  • SearchEngineRocket.com
    Free information about search engine marketing.

For more ideas to increase traffic, please see: Related Web Sites:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

SEO 2017 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies

By Adam Clarke

CreateSpace Independent Publishing Platform
Mass Market Paperback (194 pages)

SEO 2017 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies
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Learn SEO strategies to rank at the top of Google with SEO 2017


Newest edition - EXPANDED & UPDATED - OCTOBER, 2016

No matter your background, SEO 2017 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most of the search engine optimization advice on the Internet is wrong!


If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things:

- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.
Why is this so? Google are constantly evolving, making it extremely difficult to know what works. Recent changes:

1. September, 2016 - Google announces Penguin 4.0, the latest and biggest update to their link-spam algorithm, which has now become a real-time addition to their core search algorithm.
2. September, 2016 - Webmasters report a groundbreaking update to Google's local search results now known as the Possum update, presenting new challenges to local businesses.
3. August, 2016 - Google announces their upcoming "Interstitial" update, effectively putting an end to mobile pop-up ads in coming months.

SEO 2017 is now updated covering the latest changes to Google's algorithm, and walks you through all major updates and how to use them to your advantage. This book also reveals industry secrets about staying ahead of Google's algorithm, and what potential Google changes may be coming up in 2017. With this best-selling SEO book you can learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded and updated with more link building strategies, and extra tips for advanced readers.

You will also discover:

1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. How to find "money" keywords that will send customers to your site.
4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.

Also discover little-known search engine optimization tools top Internet marketing experts use


The SEO tools chapter lists 25+ powerful tools top Internet marketing experts use to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free!

Sidestep the 2017 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- Inner mechanics of Google's algorithm, and how to use them to rank your site at the top.
- Recent updates—Penguin 4.0, Possum update, Accelerated Mobile Pages, Interstitial update, and more...
- Potential updates coming up in 2017.
- Steps to recover from a Google penalty.

And read the very special bonus chapter on pay-per-click advertising


In this special bonus, learn how to setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.

One of the most advanced and comprehensive SEO optimization books ever published—now updated and expanded—of all best-selling SEO books, this is the one with everything you need.

Scroll up, click buy, and get started now!

SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google

By Jason McDonald Ph.D.

CreateSpace Independent Publishing Platform
Paperback (246 pages)

SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google
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SEO 2017: Search Engine Optimization MADE EASY

*** 2017 Updated Edition of a BEST SELLING BOOK on SEO ***

  • On Page SEO - how to build a website that talks to Google.
  • Off Page SEO - link-building, blogging, and social mentions explained in simple English.
  • Videos - step-by-step companion videos what SHOW you how to do SEO successfully.
  • Worksheets - downloadable worksheets with JASON AS THERAPIST to help you and your team deploy an effective SEO strategy.
  • Metrics - in-depth coverage of GOOGLE ANALYTICS plus how to measure your RANK on Google.
  • Free Tools - includes the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization.
  • Reviews - read the reviews of the SEO FITNESS WORKBOOK and compare them with the suspiciously strange reviews of other books on SEO.

SEO in PLAIN ENGLISH: let Jason guide you in SIMPLE language to the top of Google, Bing, and Yahoo


 

MORE than a book - a WORKBOOK. While other books on SEO are either just junk put up to sell consulting services or esoteric mumbo-jumbo by experts, for experts, the SEO FITNESS WORKBOOK speaks in plain English and provides practical step-by-step instructions on how to optimize your website to the top of Google, Yahoo, and Bing. The book is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area, including Stanford University's Continuing Studies program.

It's PRACTICAL. It explains SEO in PLAIN ENGLISH giving practical TODOs and DELIVERABLES in each chapter. It's a WORKBOOK not a book - it's a DO-IT-NOW and GET-IT-DONE guide to search engine optimization 2017 rather than a speak MUMBO-JUMBO and INTIMIDATE YOU INTO analyis paralysis. VIDEOS and WORKSHEETS help you turn knowledge into practical TODOS.

  • Got questions? Google Jason McDonald and send an email. Heck, go crazy and call him on the phone!
  • Simple STEP-BY-STEP instructions PLUS free tools PLUS worksheets PLUS videos makes the SEO FITNESS WORKBOOK worth $50 or even $75 dollars, easily.
  • Getting to the top of GOOGLE and BING will save you tons of money vs. AdWords or advertising on BING or YAHOO. There's nothing better than free is there? Well, YES THERE IS: free SEO tools as part of the companion SEO Toolbook.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of “The Seven Steps to SEO Fitness” to explain to you how to 'get SEO fit.'

Contents

The book begins with GOALS (defining practical website goals such as sales or sales leads), proceeds through KEYWORDS (identifying winnable, valuable keywords), and then explains ON PAGE SEO (how to build a website that 'speaks Google'). After auditing your website for ON PAGE issues, the book then guides you through CONTENT MARKETING (e.g., how to blog for SEO), LINK BUILDING (how to solicit powerful inbound links) and SOCIAL MEDIA SEO (how to set up your social profiles). In-depth coverage of LOCAL SEO explains the REVIEW REVOLUTION, and finally the book concludes with METRICS (how to use Google Analytics) and LEARNING (resources to never stop learning).

Check out the other SEO Books - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2017.

SEO Step-by-Step - The Complete Beginner's Guide to Getting Traffic from Google

By Caimin Jones

CreateSpace Independent Publishing Platform
Paperback (154 pages)

SEO Step-by-Step - The Complete Beginner s Guide to Getting Traffic from Google
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Have you ever wanted to boost your rankings in Google and other search engines but found it too complicated or confusing? You're not alone.

If you've tried search engine optimization (SEO) but failed to get the web traffic your content deserves, you know that learning SEO is confusing. There's lots of "advice" online but much of it is out of date, doesn't work or involves buying spammy software from the SEO equivalent of a snake oil salesman. Sometimes all three.

SEO Step-by-Step is a true beginner's guide based on years of experience but bang up to date for 2015. The blueprint revealed in SEO Step-by-Step is a crucial part of how I've been making money online, full-time, since 2002.

This is one fantastic book... worth every penny! - Amazon Reviewer

In a series of easy-to-follow, plain English tutorials you'll learn how to:

  • Uncover the traffic-getting, money-making keywords for your niche
  • Create content that readers and search engines love
  • Successfully SEO optimize your website or blog to get maximum search engine traffic
  • Use Social Media Marketing to boost your audience (without spending all day on Twitter)
  • Use simple content marketing strategies to pull in visitors from search engines
  • Turbo-charge the speed of your website (Google loves fast sites!)
  • Use dozens of proven, insider optimization tips that normally take years of trial and error to learn

...and find out which social network is more powerful than any other for SEO and boosting your traffic.

Clear explanations on every important aspect of SEO mean you can improve your Google rankings without any more more head-scratching or frustration!

Scroll up and Look Inside!

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs

By John Jantsch

SEO for Growth
Paperback (238 pages)

SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
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Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.

(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)

SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.

To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly?

Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.

Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings.

No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.

SEO for Growth is Your One-Stop Digital Marketing Guide

The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).

From this book, you’ll learn how to:

  • create and re-purpose content and plan an editorial calendar
  • use different social media channels to generate engagement with your content
  • build and manage your online reputation, plus handle negative reviews
  • do quality link building without resorting to the shady practices Google now penalizes
  • conduct keyword research to optimize your website and all of your content
  • use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
  • build a revenue generating website that will help power your company’s growth for years to come

Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services.

The Art of SEO: Mastering Search Engine Optimization

By Eric Enge & Jessie Stricchiola

imusti
Paperback (994 pages)

The Art of SEO: Mastering Search Engine Optimization
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  • O Reilly Media
Product Description:

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

The SEO Battlefield: Winning Strategies for Search Marketing Programs

By Anne Ahola Ward

O'Reilly Media
Paperback (204 pages)

The SEO Battlefield: Winning Strategies for Search Marketing Programs
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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.

Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.

  • Perform keyword goals and research, and spot search trends
  • Understand the motivation and creativity of the SEO mindset
  • Run a campaign to generate traffic and measure the results
  • Use mobile and platform-agnostic strategies for search growth
  • Demonstrate the value of your search marketing efforts
  • Include web development in your SEO program—everything from quick updates to UX/UI strategy
  • Learn the sweetest way to run and report on an search program

SEO - The Sassy Way of Ranking #1 in Google - when you have NO CLUE!: Beginner's Guide to Search Engine Optimization and Internet Marketing (Beginner Internet Marketing Series) (Volume 3)

By Gundi Gabrielle

CreateSpace Independent Publishing Platform
Paperback (112 pages)

SEO - The Sassy Way of Ranking #1 in Google - when you have NO CLUE!: Beginner s Guide to Search Engine Optimization and Internet Marketing (Beginner Internet Marketing Series) (Volume 3)
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A STEP-BY-STEP GUIDE to optimizing your website and blog posts for SEO and RANK IN GOOGLE Have you ever wondered how websites end up on page 1 in Google - and…. why your site isn’t there? Does it just “happen”? Is it luck? Do you need to know someone at Google? Or…… are there actual techniques that can help you get to #1? The good news is: there are! The Art of Ranking in Google is called SEO and people who do it well, make a LOT of money! Why? Because the higher you rank, the more people will visit your site = potential customers -> the more money you can make. SEO is a form of internet marketing, just like Google or Facebook Ads, yet a lot more effective and stable once set up - and in the long run, far less expensive! For blogging purposes, SEO is next to Kindle Publishing the most effective strategy to grow an audience long term - and also, to market affiliate products (=monetize your site). And you need to start from Day 1. - This is the one technique you cannot put off for later! This book will take you as a complete novice and take you step by step through: What SEO is all about? The main techniques and strategies to start ranking in Google and how even as a total beginner you can start employing them from day 1. The pitfalls and dangers along the way (Google Penalties) How to structure your Posts for optimal ranking chances How to structure your overall Site for optimal Google recognition Basic - but effective Backlinking strategies Social Media Implementation Most of all - this book will help you understand what it’s really all about and why it is so important to employ SEO techniques from day 1! This is the one technique you cannot put off till later and while you might feel overwhelmed in the beginning with all the new things to learn, this book will make it painless and easy to get started with minimal time input. Go back to the TOP to purchase - see your there….;-)

Search Engine Optimization 2017: The Complete Step-by-Step Guide to Search engine optimization for Beginners

By Tim Barnes

CreateSpace Independent Publishing Platform
Paperback (78 pages)

Search Engine Optimization 2017: The Complete Step-by-Step Guide to Search engine optimization for Beginners
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Do you think that having a great website is just the luck of the draw?

If your website is not getting the traffic that you want it’s probably because it is not optimized for all search engines. Having a site that has had the right search engine optimizations will allow it to receive more traffic and so more business for you.

If you are working hard, your website should be too. There are many things that you can do to rank higher in the search engine results, and all of them are right here in this book, including:

  • The proper way to work with crawlers
  • How to fix problems with your website
  • Learning about Search Engine Optimization
  • How to get high rankings
  • Drive more business to your site
  • And more…

This step-by-step guide will take you through everything you need to know, from the basics of search engine optimization to becoming a master of it.

Packed with valuable information that you will not be able to get anywhere else, this is the only book you will ever need on the subject.

Get your copy now!

SEO 2017 & Beyond: A Complete SEO Strategy - Dominate the Search Engines!

By Dr. Andy Williams

CreateSpace Independent Publishing Platform
Paperback (256 pages)

SEO 2017 & Beyond: A Complete SEO Strategy - Dominate the Search Engines!
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Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs, without risk of a Google slap or penalty? I'm talking a pure White-Hat SEO strategy where you can sleep at night, and build traffic-busting websites. In 2017, how many SEOs can offer that type of search engine optimization? This book can! Google is on the SEO warpath.  Anyone caught breaking the rules or trying to manipulate their own rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or even out of the search results altogether.  Search engine optimization can now kill your rankings! Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc) on unsuspecting webmasters, but also employs humans to rate content.  You cannot fly under the radar any more.  Gone are the days of fast rankings with SEO loopholes.  Today, SEO can be very dangerous if you follow the wrong advice, and most SEO advice you read for free online is very wrong. Most search engine optimization advice is out of date, or written by someone that has never really tested their own theories.  I've been testing for over a decade. SEO 2017 & Beyond is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google.  This is battle-tested, white hat SEO that I've learned, developed and tested over the last decade.  On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO.  I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.  I am always looking forward and asking myself what Google wants, and how I can deliver. With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes.  The good news is that it is easy once you acquire the right mindset.  Understand what Google is trying to do, and give it to them.  This book teaches you that type of search engine optimization.  You will not find any strategies to beat the system.  You will not find any loopholes to beat Google.  You WILL find solid strategies, solutions & advice to create great content and build high authority links and domain authority. You won't be learning any black hat SEO backlinking techniques.  These would only serve to get your site penalized.  I only want to teach you a "future-proofed" strategy.  You'll learn the truth about anchor text links and why everything changed when Penguin was released.  You'll also learn what makes a backlink valuable in Google's eye, and what makes a backlink spammy.  I'll tell you about the Holy Grail of backlinks, and how to get them for your site.  They take more work, but a few of these links are priceless when it comes to ranking.  You'll also learn why it is important to focus on building your site authority.  I'll go through some of the older backlinking techniques and mention any that still have value. Most don't. The good news is you don't need to use those techniques. I'll show you how the high domain authority sites build natural, high impact links. This book is now in it's 6th major edition -  SEO 2017.  In it, you also get the comprehensive SEO Checklist (the same checklist that is available as a standalone book on Amazon).  Use it to find and fix SEO problems on your site, and reverse Google penalties. SEO 2017 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com.  He has been teaching this stuff since 2003, in his free weekly newsletter.  If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic AND have Google's blessing, then you should read this book.

TOP 10 SEO TIPS (EZ Website Promotion)

By Darren Varndell

EzWebsitePromotion.com
Released: 2013-12-30
Kindle Edition (25 pages)

TOP 10 SEO TIPS (EZ Website Promotion)
 
Product Description:
Boost Website Traffic and Sales with 10 Top SEO Tips, part of the EZ Website Promotion series of SEO books.


SEO Search Engine Optimization has become a crucial part of Internet Marketing to ensure that your website is easily found by potential new customers, so we have put together a Top 10 SEO Tips checklist to help you get the best search results for your website or online business.


Operating an online business website or e-commerce store, requires your website to be easily found in the major search engines. Just as retail stores try to get the best operating location, websites need to rank well in search engine results to be successful.



These Top 10 SEO Tips are simple but highly effective search optmization techniques that can be used to improve your website search engine rankings to boost traffic, and ultimately, sales. Download today and watch your rankings soar!


 
 

 

 
   
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