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Resources for Auction Marketing

Here are some resources and web sites to help you market at eBay and other auction web sites: If you are looking to source products which you can sell at eBook, here are some resources on this topic: Related Links
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Bringing Home the Birkin: My Life in Hot Pursuit of the World's Most Coveted Handbag

By Michael Tonello

William Morrow
Released: 2008-04-22
Hardcover (272 pages)

Bringing Home the Birkin: My Life in Hot Pursuit of the World s Most Coveted Handbag
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An insider's hilarious, whirlwind account of his years spent globe-trotting in search of the holy grail of handbags: the Birkin

For more than twenty years, the Hermès Birkin bag has been the iconic symbol of fashion, luxury, and wealth. Though the bag is often seen dangling from the arms of celebrities, there is a fabled waiting list of more than two years to buy one from Hermès, and the average fashionista has a better chance of climbing Mount Everest in Prada pumps than of possessing one of these coveted carryalls. Unless, of course, she happens to know Michael Tonello . . .

Michael's newfound career started with an impulsive move to Barcelona, a vanished job assignment, no work visa, and an Hermès scarf sold on eBay to generate some quick cash. But soon the resourceful Michael discovered the truth about the waiting list and figured out the secret to getting Hermès to part with one of these precious bags. Millions of dollars worth of Birkins later, Michael had become one of eBay's most successful entrepreneurs—and a Robin Hood to thousands of desperate rich women.

With down-to-earth wit, Michael chronicles the unusual ventures that took him to nearly every continent, from eBay to Paris auction house and into the lives of celebrities and poseurs. Flirting with danger, Michael recounts the heady rush of hand delivering his first big score to famed songwriter Carole Bayer Sager in Paris; how he had to hire thugs to rescue a bag that one of his "shoppers" held for ransom; and the story of the Oscar-worthy performances that allowed him to snag "reserved" bags from other, less dogged Birkin seekers.

Whether he's relating his wining and dining, buying and selling, dodging and weaving, laughing and crying, or schmoozing and stammering, Michael is a master raconteur who weaves together tales of hunting Birkins in the world's most posh locales, memories of meals that would make any gastronome salivate, anecdotes of obsessed collectors with insatiable desires, and sweetly intimate stories about his family, friends, and finding true love. The result is a memoir that is distinctive, fun, page-turning, and as addictive as its namesake.

eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay

By Cheryl L. Russell

Atlantic Publishing Company
Released: 2006-01-01
Paperback (320 pages)

eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay
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eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006 eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. eBay also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and antidotes from real eBay entrepreneurs, this book is as engaging as it is informational. eBay is a level playing field—it doesn’t matter how old you are, what nationality or income level, whether you own a business now or not, what your background is, or where you are located. Start making money on eBay today! The book starts with a complete overview of how eBay works. Then you are guided through the whole process of creating the auction and auction strategies, photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me page, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, best time to list items and for how long, sniping programs, international customers, opening a storefront, electronic commerce, buy-it now pricing, keywords, Google marketing, and eBay secrets; everything you will ever need to get started making money on eBay!

Three Weeks to eBay Profits: Go from Beginner to Successful Seller in Less than a Month

By Skip McGrath

Sterling
Paperback (320 pages)

Three Weeks to eBay Profits: Go from Beginner to Successful Seller in Less than a Month
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Over one million people list an item for sale on eBay every day—and 600,000 of these are professional full-time sellers. Now anyone with ambition and a dream can realize financial success on eBay. Whether readers are looking to be their own boss or launch a part-time business, eBay guru Skip McGrath walks them through a series of easy steps designed to generate income in less than a month. This practical guide reveals how to find products to sell, successfully compete in the crowded eBay marketplace, and optimize and grow one’s business. Three Weeks to eBay Profits offers instant answers to anyone who dreams of running this or her own business and realizing financial freedom.

Skip McGrath is currently a Gold Level Power Seller on eBay. He has written seven books on eBay selling, including The eBay Power Seller’s Manual and The Complete eBay Marketing System. His Web site, www.auction-sellers-resource.com, is one of the most visited eBay-related sites on the Net.

How and Where to Locate the Merchandise to Sell on eBay: Insider Information You Need to Know from the Experts Who Do It Every Day

By Dan W. Blacharski

Atlantic Publishing Company (FL)
Paperback (288 pages)

How and Where to Locate the Merchandise to Sell on eBay: Insider Information You Need to Know from the Experts Who Do It Every Day
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Entrepreneurs in record numbers are setting up shop on eBay, according to a new survey conducted for eBay by ACNielsen Media Research International. More than 724,000 Americans report that eBay is their primary or secondary source of income. In addition to these professional eBay sellers, another 1.5 million individuals say they supplement their income by selling on eBay, according to the July 2005 survey. In the last six months of 2005, eBay members in the United States sold merchandise worth approximately $10.6 billion. As you can see, finding the customers is not a problem locating quality items to sell, is the challenge. So what do you do when you are done cleaning out your closet and attics? Where do you find the merchandise you need to sell on eBay? That s precisely what this new book is about: where to find products that you can buy for a few cents on the dollar and resell for massive profits! This book is intended for online sellers who want to build a business that can be increased over time by selling primarily new merchandise in quantity. You will be provided detailed insider information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale products, customer returns, wholesale trade shows, suppliers, liquidators, close out firms, foreign and domestic manufacturers, and places to look in your area. In short you will learn to become a product sourcing pro and make money on eBay with products including: clothing, mixed lots, electronics, tools, furniture, general mixed merchandise, domestics, housewares, antiques, books, shoes, jewelry, toys, gifts, sporting goods, hardware, and much more.

Starting an eBay Business For Dummies (For Dummies (Business & Personal Finance))

By Marsha Collier

For Dummies
Paperback (362 pages)

Starting an eBay Business For Dummies (For Dummies (Business & Personal Finance))
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eBay is the world’s marketplace! If you’re ready to turn your hobby into an online business, Marsha Collier knows exactly how to help. Packed with proven techniques for boosting your business, Starting an eBay Business For Dummies, 3rd Edition includes the steps to success that you’ll want to know.

More than a million people are earning regular income on eBay. Those who are earning the most know how to set up a business, find and manage inventory, use auction management software to best advantage, get freebies on shipping, and run their businesses professionally.  Marsha Collier was one of the first, and she shares all the secrets she’s learned. In this fun and easy guide to getting your online business off and running, you’ll discover how to:

  • Attract more bidders to your auctions
  • Set up a professional business
  • Find out what sells and what doesn’t
  • Increase bidder confidence with strong listings
  • Price your items to sell
  • Reduce your costs by shipping more efficiently
  • Work with a PayPal account and collect your money
  • Understand legal issues such as taxes and licenses
  • Keep appropriate records
  • Improve your image with outstanding customer service

Marsha Collier has been so successful with her home-based business that she educated her daughter on the profits and today is one of the stars of the eBay community. Along with plenty of solid information and time-and-money-saving tips, she’ll give you the confidence you need to become an eBay entrepreneur.

eBay For Dummies (For Dummies (Computer/Tech))

By Marsha Collier

For Dummies
Paperback (386 pages)

eBay For Dummies (For Dummies (Computer/Tech))
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Thinking about buying or selling items on eBay? Whether you want to use eBay to make smart bids and win auctions or turn household clutter into cash, eBay for Dummies, Fifth Edition is your passport to the most successful trading community on the planet. Beginning with an overview of what eBay is and how to become a registered user, eBay for Dummies helps you discover how you can:
  • Search for items to buy and list items to sell on eBay
  • Place a bid—and determine how much you should spend
  • Use pictures and basic HTML to make your eBay listings more appealing
  • Communicate well and close deals without a problem
  • Identify auction terms (reserve price, starting bid, Buy It Now, etc.)
  • Organize your transactions and interactions using the My eBay page
  • Resolve buying and selling issues with eBay’s Trust & Safety program
  • And much more!

Registering at eBay makes you part of a really unique community of people who like to collect, buy, and sell items of just about every kind! So if you’re ready to join the millions of people who use their home computers to make great deals, buy cool stuff, and turn a profit, eBay for Dummies does all the legwork so you can sit back and let the bidding begin!

Titanium eBay:: A Tactical Guide to Becoming a Millionaire PowerSeller

By Skip McGrath

Alpha
Paperback (560 pages)

Titanium eBay:: A Tactical Guide to Becoming a Millionaire PowerSeller
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Take it to the next level.

People who earn a living selling their wares through eBay are identified on the site as “PowerSellers” and awarded formal designations based on their monthly gross merchandise sales. There’s Bronze, Silver, Gold, and Platinum—and at the very top of the food chain is the Titanium level, for those who generate gross monthly sales of $150,000 or more.

Titanium eBay: A Tactical Guide to Becoming a Millionaire PowerSeller is for everyone who aspires to reach the highest level of success within eBay, whether they’ve been selling through eBay for years at the Platinum level and want to learn how to grow their business, or they’re just starting out with ambitious plans. With over 60 chapters, coverage includes:
• Organization
• Product selection and pricing
• Advanced listing and selling strategies
• Auction management
• Brand building

How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days

By Adam Ginsberg

Collins
Released: 2005-05-03
Paperback (317 pages)

How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days
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A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.

This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned through years of experience – and his tips on expanding your small business using eBay as a global market, but he'll also give fun side–notes and anecdotes, keeping the book lively and making it a fun and interesting read.

This book will be a must–have for all current and aspiring eBay sellers, all small–business owners, and anyone who wants to learn how to start a million–dollar company.

eBay: Top 100 Simplified Tips & Tricks (Top 100 Simplified Tips & Tricks)

By Julia Wilkinson

Visual
Paperback (260 pages)

eBay: Top 100 Simplified Tips & Tricks (Top 100 Simplified Tips & Tricks)
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You already know eBay basics. Now you'd like to go beyond with shortcuts, tricks, and tips that let you work smarter and faster. And because you learn more easily when someone shows you how, this is the book for you. Inside, you'll find clear, illustrated instructions for 120 tasks that reveal cool secrets, teach timesaving tricks, and explain great tips guaranteed to make your eBay experience more productive.

How to Sell Antiques and Collectibles on eBay... And Make a Fortune!

By Dennis Prince

McGraw-Hill
Paperback (224 pages)

How to Sell Antiques and Collectibles on eBay... And Make a Fortune!
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Dennis Prince teams up with antique and collectible expert Lynn Dralle to provide all the information necessary to reap the huge benefits of selling antiques and collectibles on eBay. Written by an eBay Power Seller whose earnings topped $20,000 a month, this book helps you:

  • Research types--and eras--of antiques and collectibles
  • Find the best merchandise
  • Use language that gets buyers to pay the most for the seller's items
  • Price strategically. . . and much more!

 
 

 
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