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Resources for Auction Marketing
Here are some resources and web sites to help you market at
eBay and other
auction web sites:
If you are looking to source products which you can sell at eBook, here are
some resources on this topic:
Related Links
By Joseph T. Sinclair
AMACOM
Paperback (544 pages)
 | List Price: $24.95
Lowest New Price: $0.01
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The online auction site eBay forever changed the way goods are bought and sold. While selling merchandise on the site remains quite profitable, the marketplace has grown increasingly crowded in recent years. This completely updated third edition of eBay Business the Smart Way gives new and veteran sellers the solid business strategy to outrun their rivals, covering topics including: * startup
* licenses
* building credibility
* accounting
* inventory management
* shipping
* finding products to sell
* creating a storefront website
* taxes
* liability
* saving expenses by buying business supplies on eBay With online theft and fraud on the increase, as well as continuously changing tax legislation and updates to the site, the most successful eBay sellers have to keep up. Along with hundreds of other crucial issues -- from how to market one’s products and business, to hiring employees and even getting help without hiring employees -- the third edition includes new chapters on security concerns and legislation affecting multi-state sales tax. Also covered is the latest information on Paypal, Google Base, Google Payments, and eBay-owned features including Skype, Rent.com, Shopping.com, and much more. Completely up to date, eBay Business the Smart Way is the essential guide to making money on eBay. |
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By Steven Ellis White
BooksOnStuff
Released: 2004-07-01
Digital (67 pages)
 | List Price: $7.77
Lowest New Price: $7.77
Available for download now
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Click Here | Product Description:
Do you want to make more money on eBay (or any other Internet auction site)? Or, are you looking for an easy second income? Thousands of new users are joining eBay every day. You can take advantage of this trend and make a lot of money. But before you get started, there are some things you need to know. eBay Secrets will walk you though the steps to getting your Internet auction business rolling. It is packed full of tips and secrets that will help you get more money for your auction listings. eBay Secrets is based on the techniques that Steve White has been teaching students in his exclusive seminars on making money on eBay. Never before have all of Mr. White’s powerful money-making secrets been available in book format. Here are just a few of the topics that are covered in the book:
• The two most important secrets to making money on eBay.
• 14 places to find cheap things to sell
• 15 techniques to increase the number of bids you get
• Three things you should NEVER do in an eBay listing
• Ten tricks that will make your listings much more effective
• The best starting bid for your items
• Why your title is critical
• A three-step process to find the perfect title
• Four words to include in your titles to get even more money for your items
• The best time to list your items
• Why you should never use a reserve
• The one thing that you should never mention in the description
• Which listing options are worth the extra cost
• How to avoid paying to have pictures in your listings
• The only eight things that you need to get started making money on eBay
• Seven ways you can get started with no money
• Why user feedback is misleading
• How to write a description that gets more bids
• Everything you need to know about writing HTML in your listings
• What to charge for shipping
• A printable checklist so you never forget any steps when creating listings
• Four email templates for common situations
• What to do if someone doesn’t pay
• Examples of the best and worst auctions
• And much, much more... |
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By Art Farkas
Grand Central Publishing
Paperback (256 pages)
 | List Price: $13.99
Lowest New Price: $2.57
Lowest Used Price: $1.67
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By day, Paul Meadors is a fifth grade teacher in a small California town. By night, he trolls the millions of items for sale on eBay, posing as his alter ego Art Farkas, and catching sellers off guard with his ludicrous and bizarre questions about their auctions. As he amusingly demonstrates time and time again, even in today's hyper-vigilant and impersonal digital world, the spirit of human salesmanship lives on, no matter how outrageous the question or request. For example, Art asks the seller of a set of bongo drums if there would be a way to attach them to his grandmother's back so that she could take them to the corner and play on the street to earn her rent money--which elicits a sincere, yet bitingly humorous response. From the entertaining auctions themselves, to Paul's loony letters and the serious responses they provoke, LETTERS TO eBAY provides a fascinating and humourous glimpse into the strange world of eBay and those who dwell within. |
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By Joseph T. Sinclair
AMACOM
Paperback (544 pages)
 | List Price: $17.95
Lowest New Price: $1.98
Lowest Used Price: $0.01
Usually ships in 24 hours
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The only thing easier than buying and selling on eBay is getting lumped in with more than 203 million other eBayers. With sales of over 150,000 copies, the eBay the Smart Way series has helped countless eBayers find the best deals and maximize profits on everything from collectibles to cars to real estate. Now in its fifth blockbuster edition, this priceless tool has changed with the times to cover the latest trends, including new site offerings such as eBay Express and Best Offer, and features expanded coverage of PayPal, Google’s new e-commerce features, and more. eBay the Smart Way is the go-to resource for first-time sellers, with step-by-step instructions for listing products, creating attention-grabbing photos and descriptions, offering top-notch customer service, and maintaining high credibility. eBay buyers will also benefit from powerful strategies for finding the best products, bidding smarter, negotiating great deals, and more. For the most up-to-date and accessible information on how to make the most out of online auctions, "nothing explains it better than eBay the Smart Way." -- The Internet Marketing Bookshelf |
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By Michael Miller
Que
Paperback (336 pages)
 | List Price: $34.99
Lowest New Price: $17.52
Lowest Used Price: $12.94
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Looking for "it"? That something different that will increase your eBay auction sale rates and selling prices? One of the most effective ways to generate more sales at high price-points is to create a more attractive, attention-getting auction listing. The easiest way to do this is through the use of templates that you can quickly populate with minimal effort and will maintain a style consistency across all of your auctions. eBay Auction Templates Starter Kit is a combination book/CD designed to help all levels of eBay sellers create better-looking eBay auction listings as quickly and easily as possible. The text describes how to use HTML to create sophisticated auction templates; the CD includes dozens of pre-designed templates that can be used as-is. If you're a little more ambitious, you'll also learn how to create great-looking auction listings using HTML. |
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By Dennis Prince
McGraw-Hill
Paperback (300 pages)
 | List Price: $18.95
Lowest New Price: $6.20
Lowest Used Price: $2.68
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Imagine opening a store...and more than 150 million people showing up. That's the power of selling on eBay. More than 100,000 people have used the first edition of How to Sell Anything on eBay...and Make a Fortune! to make their fortunes. Now the fully revised second edition shows you how to navigate the new site design, revised fee structures, and most importantly, how to reach the increased number of registered users-from 50 million to 157 million! You'll learn about the newest ways to make it big, including: - A list of current fee structures and tips on how to make the most money
- Updated “screen shots,” detailing how to navigate through eBay's redesigned Web site
- Revised policies, and ways to dodge possible pitfalls
- Money-making ideas for your auction
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By Marsha Collier
For Dummies
Paperback (408 pages)
 | List Price: $24.99
Lowest New Price: $14.24
Lowest Used Price: $13.92
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The bestsellng guide to successfully buying and selling on eBay, fully revised and updated eBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the #1 eBay expert and bestselling author, with more than a million copies of her books in print. And eBay For Dummies has been the bestselling book on eBay since the original edition in 1999. Thoroughly updated to cover all the changes in the eBay site, eBay For Dummies, 6th Edition gets you started with information about signing up and navigating the site. It shows you how to find the best bargains, bid to win, and complete your purchase securely. Then it guides you into become a successful eBay seller, showing you how you can pick up extra money in a tight economy with eBay sales. - Covers how to find bargains on eBay, bid successfully, and pay for your purchases safely
- Helps new users become comfortable with the site and shop with confidence
- Shows you how to set up a seller account, list items, offer customer service, ship merchandise, and receive payment securely
- Prepares you for other issues that may arise
- Explores eBay's special features, showing you how to work within the rules, use the community, and even set up a charity auction
- Includes insider tips on becoming a better buyer and seller
eBay For Dummies, 6th Edition prepares you to save money on your purchases and make money on your sales, all from the comfort of your home. |
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By Rod March
BuyArtisans
Paperback (148 pages)
 | List Price: $16.99
Lowest New Price: $15.94
Lowest Used Price: $10.51
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If you sell things online, you already know how important pictures are. They are the only way your customer has confidence to buy.
Whether you sell at eBay or on your website, better pictures attract more customers! This handbook will teach you how to take great pictures -- without spending a fortune!
This handbook includes highlighted tips on how to save money and take better pictures, as well as over 50 color pictures of equipment, techniques, and examples. Keep this handbook with your camera and refer to it when you need ideas or inspiration on your next pictures.
It is organized so you can quickly find the answers to your questions. You don't have to read the whole book -- you just find what you need and get going. There is a "Troubleshooting Guide" to help you correct problems you are having, a "Final Checklist" to ensure that you are ready to sell, and even a "Glossary" of photography and computer terms.
You don't have to be a professional photographer or a computer geek to create great images for your auctions. Rod writes in non-technical language and teaches you what you need in the section called "Computer jargon you will need." At last, you can take the mystery out of "jaypegs" and pixels!
If you don't have a camera or don't like the one you have, this handbook will teach you what features you need and which ones you don't. The camera the author actually used costs about $200, but he shows you how to be successful, whether your camera cost less or much more.
If you don't already have the equipment you need, Rod will show you how to buy it or make it for almost nothing. For example, did you know that for about $25 you could build your own table-top studio with tools like the professionals use: a seamless background, light booms for front, side, and backlighting, diffusers and reflectors for diffuse and indirect lighting? Add a couple of full-spectrum light bulbs with fixtures for another $20 and you have a great, complete studio for photographing things up to 2 feet in size.
Rod will teach you how to prepare your images for use on eBay so you have eye-catching thumbnails and fast-loading, high quality images. You will finally understand what you need to know about image formats, compression, image quality and more.
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By Nancy Conner
Pogue Press
Released: 2005-08-01
Paperback (463 pages)
 | List Price: $24.95
Lowest New Price: $4.95
Lowest Used Price: $3.00
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Click Here | Product Description:
It's the undisputed king of Internet auction sites. It's a global bazaar offering a range of goods from Antiques to Zulu Daisies. Cars, clothing, collectibles: you name it, and it's likely that you can find on eBay. But along with the vast selection of goods available, buyers and sellers also encounter all the other elements that markets are known for: tricks and swindlers, overpriced goods, deceptive labeling, small print, recycled items marked as new, and the occasional rare priceless find or undiscovered treasure. Seasoned eBay traders know that to successfully buy and sell within this mega-shopping platform, you need to understand the system. Unfortunately, the secrets of the site are often tightly held by other buyers and sellers seeking a competitive edge. But what if you're a newcomer? Or an experienced trader who wants to make the jump to power buyer or seller? eBay: The Missing Manual gives you the inside information you'll need to become an eBay expert. Buyers will find the most effective ways to find you want and pay prices that are sure to bring a smile to your face. And you'll get authoritative advice on strategic bidding: how to watch for elusive items, time your bids to take the competition by surprise, and--above all--avoid paying more than you ought to. Sellers will get sure-fire tips from eBay veterans who have discovered ways to ramp up their own auctions and sell at the highest possible prices. From the smallest details, such as how to take and post the most effective photos of your goods, to pricing strategies, inventory management, and shipping methods, this user-friendly manual will help you make more money on eBay. Whether you're selling a single item or running fulltime business on the site, you'll find tips to help you do it more effectively. As in any community, problems and disputes arise, and you'll learn how other eBayers resolve such troubles or work around them. eBay: The Missing Manual has gems of wisdom for everyone from total novices to more experienced traders. If you're looking to improve your eBay auction experience, you'll savor the tips and trick revealed in this guided exploration. |
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By Dennis L. Prince
Course Technology PTR
Paperback (368 pages)
 | List Price: $19.99
Lowest New Price: $6.98
Lowest Used Price: $0.98
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Jump right into the heart of the online phenomenon that is eBay. Sift through eBay’s offerings like a pro as you increase your bidding expertise and seize the items you want while sticking to your budget. Ready to turn the tables and make a profit on eBay? Get the tips you need to make your venture a success—from timing your auctions, understanding product positioning, and taking better photos to tried-and-true techniques for collecting payment, cutting costs, and shipping your goods with ease. The entrepreneurial opportunity you’ve been waiting for is at your fingertips. Online Auctions @ eBay is your guide to making the most of it! |
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