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Resources for Auction Marketing
Here are some resources and web sites to help you market at
eBay and other
auction web sites:
Here are some products that may be of interest to auction marketers:
Disclosure:
Products details and descriptions provided by vendor and/or based on publicly available information.
Our company may receive a payment if you purchase products after following a link from this website.
Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Michael Miller
Que
Paperback (336 pages)
 | List Price: $34.99*
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Click Here | Product Description:
Looking for "it"? That something different that will increase your eBay auction sale rates and selling prices? One of the most effective ways to generate more sales at high price-points is to create a more attractive, attention-getting auction listing. The easiest way to do this is through the use of templates that you can quickly populate with minimal effort and will maintain a style consistency across all of your auctions. eBay Auction Templates Starter Kit is a combination book/CD designed to help all levels of eBay sellers create better-looking eBay auction listings as quickly and easily as possible. The text describes how to use HTML to create sophisticated auction templates; the CD includes dozens of pre-designed templates that can be used as-is. If you're a little more ambitious, you'll also learn how to create great-looking auction listings using HTML. |
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By Joseph T. Sinclair
AMACOM
Paperback (544 pages)
 | List Price: $17.95*
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Click Here | Product Description:
The only thing easier than buying and selling on eBay is getting lumped in with more than 203 million other eBayers. With sales of over 150,000 copies, the eBay the Smart Way series has helped countless eBayers find the best deals and maximize profits on everything from collectibles to cars to real estate. Now in its fifth blockbuster edition, this priceless tool has changed with the times to cover the latest trends, including new site offerings such as eBay Express and Best Offer, and features expanded coverage of PayPal, Google’s new e-commerce features, and more. eBay the Smart Way is the go-to resource for first-time sellers, with step-by-step instructions for listing products, creating attention-grabbing photos and descriptions, offering top-notch customer service, and maintaining high credibility. eBay buyers will also benefit from powerful strategies for finding the best products, bidding smarter, negotiating great deals, and more. For the most up-to-date and accessible information on how to make the most out of online auctions, "nothing explains it better than eBay the Smart Way." -- The Internet Marketing Bookshelf |
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By Marsha Collier
For Dummies
Paperback (430 pages)
 | List Price: $29.99*
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Click Here | - ISBN13: 9780470168424
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
With over a million copies of her books in print, Marsha Collier is the leading eBay author in the world. Her books help eBay users get started, find bargains, make their first purchases, sell their first items, and start generating a steady income on eBay. This book, eBay PowerSeller Business Practices For Dummies, shares the techniques you need to know to either achieve the coveted PowerSeller status on eBay, make your PowerSeller-level business run more smoothly, or simply employ the tips the site's best sellers use every day. A PowerSeller herself, Marsha has done the research and developed tried and true techniques for boosting your sales and keeping them at high levels. Best of all, she breaks all the practices down into short, step-by-step tasks that don't require a lot of time to accomplish, leaving you more time to build your business! The book breaks PowerSeller selling into: - Powering Up: Understanding how to use eBay's tools and community to get sales up to PowerSeller levels
- Hitting Your Sales Targets: Establishing a strategy for choosing the items that work for you, buying items for resale on eBay, and creating a business plan that incorporates marketing, shipping, eBay Stores, and expanding into a separate Web site.
- Build Better Listings: Upgrading your HTML and photography skills to build sale pages that command buyer confidence
- Become a Model Seller: Enhancing your customer service skills from packing and shipping to insuring items to communicating with buyers
- Manage Your Business: A crash course in accounting, including the unique issues with operating an online store
The book also includes a CD-ROM that includes samples of Marsha's 5-DVD video training kit, "Your eBay Business Plan;" trial versions of helpful software from DAZzle, Fast Photos, and QuickBooks; and tools created by the author to help you better operate your business including a fee calculator and list of sources for wholesale merchandise. |
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By Julia L. Wilkinson
No Starch Press
Released: 2005-09-01
Paperback (552 pages)
 | List Price: $29.95*
Lowest New Price: $10.00*
Lowest Used Price: $0.54*
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Click Here | Product Description:
Every eBayer knows that setting prices and deciding how to much to bid is a delicate art. While there are many guides to pricing for specific collectibles and the like, this is the first reference to help you determine how much to bid or how much to pay on eBay for a wide array of items. The eBay Price Guide is filled with exhaustive lists of selling prices for items ranging from rare books and sports memorabilia to computer parts and video games, covering nearly every eBay niche and the most popular subcategories. Introductions to each category offer helpful tips and advice that you'll find invaluable on their own. But not only that, the version of the DeepAnalysis software included on the CD-ROM will have you sifting through even more pricing data from a vast amount of eBay auctions so that you can better evaluate the eBay market, predict how various items will sell, and find out where the deals are. You'll learn that you can sell Abbot & Costello's Frankenstein on 16 mm film or a hospital bottle from the Civil War for just over $700, but for about a buck you can get an amber glass medicine jar or The Bride of Frankenstein on 8 mm film. If you're an eBay seller, The eBay Price Guide will help you to anticipate how much an item will sell for. If you're a buyer, you be able to see at a glance which categories tend to be overpriced, where to find the best bargains, and how to bid so that you're more likely to get what you want. Whether you're selling cell phones, a pair of used Levi's, or grandma's ancient (and dusty) vase, you'll find this book and software kit indispensable in your quest to set or get the right price on eBay. The companion CD contains a demo version of HammerTap's DeepAnalysis auction research software, which sorts through licensed eBay data and statistics for all eBay market sectors to reveal market trends so sellers can develop strategies for success. The CD also includes The eBay Appetizer, an eBooklet that describes how to get started on eBay, as well as The Seller's Guide and The Auction Accelerator, with lessons from a seasoned Internet business coach. Users will receive 20 percent off their first three months' subscription to DeepAnalysis as well. |
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By Michael Banks
No Starch Press
Released: 2005-08-01
Paperback (288 pages)
 | List Price: $19.95*
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Lowest Used Price: $1.50*
Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your credit card will not be charged until we ship the item.*
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Click Here | Product Description:
Before diving into the sometimes-choppy waters of eBay, be sure you’re equipped to survive and thrive! Join online auction expert Michael Banks as he demystifies the world of eBay and shares insider tips and instructive tales from his own encounters on one of the Internet’s most popular destination sites.
The eBay Survival Guide is a practical guidebook that explains how to have the most successful eBay experience you can, all while avoiding the common (and uncommon) pitfalls of online auctioning. Like a good friend giving tips, Banks ditches the nonsense and tells you exactly what you need to know now, whether you're buying or selling. This book reveals how to find the exact item you're looking for, uncover the real price you should be paying it, and then learn the most effective bidding strategies so you can win. Also included in The eBay Survival Guide--the best ways to sell through eBay, from determining what you should sell and how to get your hands on inventory, to creating compelling listings for your items and receiving the highest price.
A valuable resource for both the novice and the more experienced eBayer, The eBay Survival Guide helps you navigate eBay buying and selling for both fun and profit. By the book's end, you’ll know how to avoid losing your shirt—and how to bid on and win a few more shirts (or computer monitors... or antique tea sets... or baseball collectibles...)! |
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By Jim Heid
Peachpit Press
Paperback (184 pages)
 | List Price: $24.99*
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eBay can mean big business, but only if you know how to use the auction site effectively. To ensure that your wares don’t just sell, but sell quickly, at the desired price, and without any complications in shipping or payment, you need this no-nonsense guide. This artfully designed book by eBay aficionados Jim Heid and Toby Malina delivers the lowdown on selling on eBay. Toby and Jim’s clear, authoritative text is augmented by the book’s appealing and helpful graphics. They show you how to take flattering photos of your items and present them in attractive, effective eBay pages. The guide also includes up-to-date coverage of all that’s new and improved on eBay—from My eBay 2.0 to PayPal Buyer Credit, advanced search functionality, the Shipping Center, eBay Accounting Assistant, and more. Filled with need-to-know information about everything from payment methods to shipping considerations and establishing starting bid prices, this entertaining and practical guide is an essential stop on the road to eBay success. |
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By Dennis L. Prince
McGraw-Hill
Paperback (300 pages)
 | List Price: $18.95*
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Click Here | Product Description:
Imagine opening a store...and more than 150 million people showing up. That's the power of selling on eBay. More than 100,000 people have used the first edition of How to Sell Anything on eBay...and Make a Fortune! to make their fortunes. Now the fully revised second edition shows you how to navigate the new site design, revised fee structures, and most importantly, how to reach the increased number of registered users-from 50 million to 157 million! You'll learn about the newest ways to make it big, including: - A list of current fee structures and tips on how to make the most money
- Updated “screen shots,” detailing how to navigate through eBay's redesigned Web site
- Revised policies, and ways to dodge possible pitfalls
- Money-making ideas for your auction
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By Art Farkas
Grand Central Publishing
Paperback (256 pages)
 | List Price: $13.99*
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By day, Paul Meadors is a fifth grade teacher in a small California town. By night, he trolls the millions of items for sale on eBay, posing as his alter ego Art Farkas, and catching sellers off guard with his ludicrous and bizarre questions about their auctions. As he amusingly demonstrates time and time again, even in today's hyper-vigilant and impersonal digital world, the spirit of human salesmanship lives on, no matter how outrageous the question or request. For example, Art asks the seller of a set of bongo drums if there would be a way to attach them to his grandmother's back so that she could take them to the corner and play on the street to earn her rent money--which elicits a sincere, yet bitingly humorous response. From the entertaining auctions themselves, to Paul's loony letters and the serious responses they provoke, LETTERS TO eBAY provides a fascinating and humourous glimpse into the strange world of eBay and those who dwell within. |
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By Marsha Collier
For Dummies
Paperback (408 pages)
 | List Price: $24.99*
Lowest New Price: $9.59*
Lowest Used Price: $13.73*
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Click Here | - ISBN13: 9780470497418
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
The bestsellng guide to successfully buying and selling on eBay, fully revised and updated eBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the #1 eBay expert and bestselling author, with more than a million copies of her books in print. And eBay For Dummies has been the bestselling book on eBay since the original edition in 1999. Thoroughly updated to cover all the changes in the eBay site, eBay For Dummies, 6th Edition gets you started with information about signing up and navigating the site. It shows you how to find the best bargains, bid to win, and complete your purchase securely. Then it guides you into become a successful eBay seller, showing you how you can pick up extra money in a tight economy with eBay sales. - Covers how to find bargains on eBay, bid successfully, and pay for your purchases safely
- Helps new users become comfortable with the site and shop with confidence
- Shows you how to set up a seller account, list items, offer customer service, ship merchandise, and receive payment securely
- Prepares you for other issues that may arise
- Explores eBay's special features, showing you how to work within the rules, use the community, and even set up a charity auction
- Includes insider tips on becoming a better buyer and seller
eBay For Dummies, 6th Edition prepares you to save money on your purchases and make money on your sales, all from the comfort of your home. |
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By David A. Karp
O'Reilly Media
Released: 2005-06-01
Paperback (464 pages)
 | List Price: $24.95*
Lowest New Price: $9.75*
Lowest Used Price: $2.23*
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Click Here | Product Description:
Whatever you call it--an online auction house, the world's largest flea market, or a vast social experiment--no metaphor completely describes the huge trading community that is eBay. Underneath it all, eBay is also a computer program and a complex socio-economic system, requiring experience, finesse, and the right tools to master. eBay Hacks, 2nd Edition has been completely revised and updated to make use of an array of new tools and features, as well as to reflect the changes in the eBay API, eBay's policies, and general practices of its increasingly sophisticated users. In all, the new edition of eBay Hacks sports 30 brand-new hacks plus dozens of hacks that have been expanded, deepened, or otherwise completely rewritten. eBay Hacks shows you how to become a more efficient buyer and seller with clever tricks and shortcuts that will surprise even the most experienced eBayers. The book's wide range of topics covers all aspects of using eBay, such as advanced searching techniques, sniping tools, selling strategies, photography tips, and even research techniques for PowerSellers. But eBay Hacks doesn't just cover the basics; you'll learn how to write scripts to automate tedious tasks, take better photos, and tap into the eBay API to develop your own custom tools. Unlike any other book, eBay Hacks, 2nd Edition also provides insight into the social aspects of the eBay community, with diplomatic tools to help to get what you want with the least hassle and risk of negative feedback. This bestseller supplies you with the tools you need to master eBay, whether as a buyer or seller, casual surfer or serious collector, novice or seasoned expert. With this guide, you will become a savvy power user who trades smarter and safer, makes more money, enjoys successes, and has fun doing it. |
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