Google AdSense
Opt-in Email Marketing
Internet Marketing
Press Releases + Publicity



 Marketing Basics

   Creating A Web Site

   Making Money
     Affiliate Programs
     Web Products
     Your Own Products

   Selling More

   Increasing Traffic


   Affiliate Programs
     ClickBank (Affiliate)
     Commission Junction
     Google AdSense

     Headline Creator

   Internet Marketing
     Link Building E-Guide

   Pay Per Click Search

   Selling Online
     ClickBank (Vendor)

   Web Design
     PopUpMaster Pro
     Your First Web Site



   Digital Law
   Internet Marketing
   Web Multimedia
   Web Site Design


   Affiliate Programs
   Auction Marketing
   Domain Names
   eBook Publishing
   Email Marketing
   Internet Marketing
   Pay Per Click Search
   Search Engines
   Selling Online
   Web Design
   Web Hosting


Discover How To Capture Hidden Profits!
Increase sales dramatically, lower costs, build lasting customer relationships, and increase your web profits!
FREE Test Drive!

Other Web Sites

Affiliate Program Reviews

Get 1 Way Links

Increase Website Traffic

Internet Marketing eBooks

Publicity eBooks

SEO Elite

SEO Product Reviews


Review Of Google's AdSense

(Review updated - February 2005)
Editor's Choice

Quick Summary

  • Place ads on your site, earn money.
  • Overall rating - highly recommended - Editor's Choice


If you use Google to search, you are probably familiar with the small text ads (known as "AdWords") that are shown next to the search results.

Google has introduced a program where web publishers can show on their pages, these same type of Google ads, and earn money. This is known as "Google AdSense".

Joining AdSense is free, and I believe most web publishers should be able to design sites which are eligible for the program.

Once you are in the program, from the member's area you can access various statistics, as well as retrieve ads-code to place on your site.

The ads-code that Google generates has a number of nice features, including:
  • You can choose from a wide range of ad sizes.

  • You can choose froma wide range of ad colors (to make the ads fit in with your site's design - or perhaps even stand out if you want to encourage your visitors to click the ads).

  • You can associate differnt sets of ads with different tracking codes. This allows you to see in Google's stats, which sets of your ads are generating displays, clicks and revenue.
Once the ads-code is on your site, initially it will display community or public service ads (which don't pay). However, Google has a spider-program that will soon visit your site once the ads are installed, and gather information about its content. Google then uses this information to try to place the most targeted ads available on your site (as they tend to generate the best response for advertisers).

Google's commission rates are based on the number of clicks your ads receive from visitors (you should not [of course] click on your own ads), as well as how much the advertisers of those keywords have "bid" for click-thrus.

As far as I know, Google has not disclosed the exact formula that they use for calculating commission rates, however there are two tactics that you can use to maximize your income:
  1. Try to place ads so that the receive the maximum number of click-thru rate possible. You could experiment with different sizes and positions of ads to achieve this.

  2. As the ads are targeted to the content of your pages, it helps if your pages about are subjects which have the highest paying keywords. Again, some experimentation may help here.
Lastly, I know that many webmasters may be concerned about showing competitors' ads on their site. Google AdSense avoids any issues with this, thanks to a nice feature in their members' area - you can specify up to 500 different URLs that should never be displayed on your sites.


I really think this is an excellent affiliate program. In particular, I think that it can provide a valuable source of revenue to content sites who could otherwise be struggling to make money from their traffic.

To maximize your AdSense revenue, I would recommend that you do the experiments (with ad sizes, colors, placement, etc.) that I outlined in the review, and/or read one of more of the guides that I've linked to above. That said, even if you just plaster AdSense ads up at obvious locations on your site, provided you have a reasonable amount of traffic, you can make some money.

My overall rating for Google AdSense is therefore, highly recommended - and I'd go so far as to make Google AdSense an Editor's Choice.

Go to's Adsense pages for more information.

Disclosure: Our company is a member of this affiliate program.

As explained in our Advertising/Endorsements Disclosures, we try to honestly and fairly describe our own experiences in relation to third party products and services, - however: Our results and experiences with third party products and services are not necessarily typical, and are not intended to be represented as such. Your results and experiences using any particular third party product or service may differ from our results and experiences. An average consumer's results and experience using any particular third party product or service may also differ from our results and experiences.

Related Web Sites:



Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.

Click privacy for information about our company's privacy, data collection and data retention policies, and your rights.

Contact Us     Privacy     Terms Of Use     Advertising/Endorsements Disclosures

Copyright © 2000-2018, Answers 2000 Limited

In Association With
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to
In Association With
Answers 2000 Limited is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to
As an Amazon Associate, our company earns from qualifying purchases. Amazon, the Amazon logo, Endless, and the Endless logo are trademarks of, Inc. or its affiliates.

All trademarks are property of their respective owners.
All third party content and adverts are copyright of their respective owners.

Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license. All such pictures are provided for viewing purposes only and are not to be saved or downloaded. All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.