| |
Advertisement
|
|
|
Resources for Internet Marketing
Other pages in our resource section contain resources on particular Internet Marketing topics such as
affiliate programs,
search engine marketing,
pay per click search engines,
auction marketing and
optin email marketing
Additionally, we also have listed a range of
Internet Marketing Books.
Here are some general Internet Marketing products:
Disclosure:
Products details and descriptions provided by vendor and/or based on publicly available information.
Our company may receive a payment if you purchase products after following a link from this website.
- Insider Secrets
One of the longest established (but updated), and one of the most famous Internet-marketing courses.
Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By David Meerman Scott
Wiley
Paperback (320 pages)
 | List Price: $19.95*
Lowest New Price: $12.55*
Lowest Used Price: $13.50*
Usually ships in 24 hours*
*(As of 22:43 Pacific 7 Feb 2010 More Info)
Click Here | - ISBN13: 9780470547816
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. - New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
- Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
- Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
- David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign. |
|
By Brian Halligan
Wiley
Hardcover (256 pages)
 | List Price: $24.95*
Lowest New Price: $14.30*
Lowest Used Price: $14.95*
Usually ships in 24 hours*
*(As of 22:43 Pacific 7 Feb 2010 More Info)
Click Here | - ISBN13: 9780470499313
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
|
|
By Jay Conrad Levinson
Mariner Books
Paperback (384 pages)
 | List Price: $14.95*
Lowest New Price: $8.94*
Lowest Used Price: $7.99*
Usually ships in 24 hours*
*(As of 22:43 Pacific 7 Feb 2010 More Info)
Click Here | - ISBN13: 9780618785919
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf. |
|
By Gary Armstrong
Prentice Hall
Paperback (656 pages)
 | List Price: $164.80*
Lowest New Price: $60.00*
Lowest Used Price: $70.00*
Usually ships in 24 hours*
*(As of 22:43 Pacific 7 Feb 2010 More Info)
Click Here | Product Description:
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy. |
|
By Roger Kerin & William Rudelius
McGraw-Hill/Irwin
Hardcover (784 pages)
 | Lowest New Price: $137.99*
Lowest Used Price: $73.00*
Usually ships in 24 hours*
*(As of 22:43 Pacific 7 Feb 2010 More Info)
Click Here | Product Description:
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. |
|
By Roger Kerin & William Rudelius
McGraw-Hill/Irwin
Paperback (512 pages)
 | Lowest New Price: $125.00*
Lowest Used Price: $100.00*
Usually ships in 24 hours*
*(As of 22:43 Pacific 7 Feb 2010 More Info)
Click Here | Product Description:
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors. |
|
By Philip Kotler
Prentice Hall
Hardcover (816 pages)
 | List Price: $190.67*
Lowest New Price: $98.99*
Lowest Used Price: $109.95*
Usually ships in 24 hours*
*(As of 22:43 Pacific 7 Feb 2010 More Info)
Click Here | - ISBN13: 9780136009986
- Notes:
Product Description:
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. |
|
By Al Ries
HarperBusiness
Released: 1994-04-27
Paperback (143 pages)
 | List Price: $15.99*
Lowest New Price: $6.00*
Lowest Used Price: $2.96*
Usually ships in 24 hours*
*(As of 22:43 Pacific 7 Feb 2010 More Info)
Click Here | - ISBN13: 9780887306662
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. |
|
By Dhruv Grewal
McGraw-Hill/Irwin
Hardcover (720 pages)
 | Lowest New Price: $81.00*
Lowest Used Price: $69.00*
Usually ships in 24 hours*
*(As of 22:43 Pacific 7 Feb 2010 More Info)
Click Here | Product Description:
It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services, ethics, global marketing and the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketing practice today, the authors have dedicated an entire chapter to each of these concepts. The authors provide adding value, superior service, ethical and societal dilemmas and the power of the internet examples throughout, and everywhere these themes fit. The authors have also been careful to integrate the 4Ps of marketing with the overriding value theme. |
|
By Philip Kotler
Prentice Hall
Hardcover (744 pages)
 | List Price: $198.67*
Lowest New Price: $94.00*
Lowest Used Price: $102.45*
Usually ships in 24 hours*
*(As of 22:43 Pacific 7 Feb 2010 More Info)
Click Here | Product Description:
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.
Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing--global marketing, ethics, competitive advantage
Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.
|
|
| |
