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Resources for Internet Marketing
Other pages in our resource section contain resources on particular Internet Marketing topics such as
affiliate programs,
search engine marketing,
pay per click search engines,
auction marketing and
optin email marketing
Additionally, we also have listed a range of
Internet Marketing Books.
Here are some general Internet Marketing Resources:
For ideas to increase traffic, please see:
Related Links
By David Meerman Scott
Wiley Paperback (320 pages)
 | List Price: $16.95 Lowest New Price: $9.54 Lowest Used Price: $9.68 Usually ships in 24 hours (As of 11:58 Pacific 10 Jul 2009 More Info)
Click Here | Product Description: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. |
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By Dave Evans
Sybex Paperback (432 pages)
 | List Price: $29.99 Lowest New Price: $15.37 Lowest Used Price: $14.58 Usually ships in 24 hours (As of 11:58 Pacific 10 Jul 2009 More Info)
Click Here | Product Description: If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube. |
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By Jay Conrad Levinson President
Mariner Books Paperback (384 pages)
 | List Price: $14.95 Lowest New Price: $9.06 Lowest Used Price: $8.65 Usually ships in 24 hours (As of 11:58 Pacific 10 Jul 2009 More Info)
Click Here | Product Description:
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf. |
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By Al Ries
HarperBusiness Released: 1994-04-27 Paperback (143 pages)
 | List Price: $15.99 Lowest New Price: $7.27 Lowest Used Price: $5.00 Usually ships in 24 hours (As of 11:58 Pacific 10 Jul 2009 More Info)
Click Here | Product Description: Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. |
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By Andy Sernovitz
Kaplan Publishing Hardcover (232 pages)
 | List Price: $24.95 Lowest New Price: $13.47 Lowest Used Price: $13.47 Usually ships in 24 hours (As of 11:58 Pacific 10 Jul 2009 More Info)
Click Here | Product Description: Who Is Talking About You Foreword by Seth Godin and Afterword by Guy Kawasaki. Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. |
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By Paul W. Farris & Phillip E. Pfeifer
Wharton School Publishing Hardcover (384 pages)
 | List Price: $39.99 Lowest New Price: $22.38 Lowest Used Price: $21.42 Usually ships in 24 hours (As of 11:58 Pacific 10 Jul 2009 More Info)
Click Here | Product Description: Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics.This book is the fastest, easiest way to gain that fluency. |
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By John Jantsch
Thomas Nelson Paperback (304 pages)
 | List Price: $14.99 Lowest New Price: $7.89 Lowest Used Price: $6.99 Usually ships in 24 hours (As of 11:58 Pacific 10 Jul 2009 More Info)
Click Here | Product Description:
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking |
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By Philip Kotler
Prentice Hall Hardcover (816 pages)
 | List Price: $185.33 Lowest New Price: $94.99 Lowest Used Price: $86.99 Usually ships in 24 hours (As of 11:58 Pacific 10 Jul 2009 More Info)
Click Here | Product Description:
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. |
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By Mark Yarnell
Prima Publishing Released: 1998-01-07 Paperback (270 pages)
 | List Price: $15.95 Lowest New Price: $9.32 Lowest Used Price: $6.19 Usually ships in 24 hours (As of 11:58 Pacific 10 Jul 2009 More Info)
Click Here | Product Description: How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration |
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By Jay Conrad Levinson
Entrepreneur Press Paperback (288 pages)
 | List Price: $21.95 Lowest New Price: $12.14 Lowest Used Price: $11.99 Usually ships in 24 hours (As of 11:58 Pacific 10 Jul 2009 More Info)
Click Here | Product Description:
How to Get Started with Guerrilla Marketing "Jay is a genius. Now you can be one too. Just do what he and Jeannie say, don't tell anyone where you got the ideas and you're in. On the other hand, that would be selfish. Time to tell everyone you know what an amazing resource you're getting..." -Seth Godin, author of Meatball Sundae “The Guerrilla Marketing series has gained the well deserved trust of millions of followers worldwide who have benefited greatly from its wisdom. Now comes the Startup Guide to Guerrilla Marketing that will enable readers everywhere to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. This is a wonderful book from equally wonderful people.” -Stephen M.R. Covey, author of The Speed of Trust: The One Thing That Changes Everything "If you are starting a business on a tight budget, this book is for you! The Father of Guerrilla Marketing reveals dozens of high impact, low-cost strategies for getting new customers using time, energy and imagination. If you want to start making money from your new business, get this book!” -Mitch Meyerson, founder of Guerrilla Marketing Coaching “Sit down, buckle your seat belt and be prepared to succeed. With this book you no longer have excuses to fail but a system to succeed. This Startupp Guide to Guerrilla Marketing is consistently unique and stimulating and provides unquestionable value to all who pick it up, peruse it and use it. “ -Al Lautenslager, bestselling co-author of Guerrilla Marketing in 30 Days "Forget the retired business executives with the firm handshakes and the sincere eye contact. Forget the SBA. Forget the seminar speakers with the expensive haircuts and the million-dollar smiles. If you want the best, most proven, most widely used and easiest-to-implement advice in the world on how to market a startup business, go no further than Jay and Jeannie Levinson's new book. They know what really works, and you need to know what they are so generously willing to share with you." -David Garfinkel, author of Advertising Headlines That Make You Rich |
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