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Resources for Internet Marketing
Other pages in our resource section contain resources on particular Internet Marketing topics such as
affiliate programs,
search engine marketing,
pay per click search engines,
auction marketing and
optin email marketing
Additionally, we also have listed a range of
Internet Marketing Books.
Here are some general Internet Marketing products:
Disclosure:
Products details and descriptions provided by vendor and/or based on publicly available information.
Our company may receive a payment if you purchase products after following a link from this website.
- Insider Secrets
One of the longest established (but updated), and one of the most famous Internet-marketing courses.
Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Michael Tasner
FT Press
Hardcover (256 pages)
 | List Price: $24.99*
Lowest New Price: $13.99*
Lowest Used Price: $16.14*
Usually ships in 24 hours*
*(As of 08:20 Pacific 29 Jul 2010 More Info)
Click Here | - ISBN13: 9780137081097
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” --Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test “The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.” --Tony Hsieh, CEO of Zappos, author of Delivering Happiness “Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner’s book, learning his many easy-to-learn practical strategies, I’m ready to conquer the Internet. I strongly recommend this book.” --Joseph Sugarman, Chairman of BluBlocker Corporation, author of Advertising Secrets of the Written Word “This powerful book is loaded with great ideas to help you attract more customers and make more sales--immediately!” --Brian Tracy, author of The Art of Closing the Sale “If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner’s book, Marketing in the Moment, then throw in the towel--game over!” --Joel Bauer, author, speaker, and mentor With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! -
Capitalizing on the new “content marketing”
The megashift from blogging to microblogging--and what it means to you -
A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more -
Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of -
Your Web marketing 360-degree review
Systematically optimizing everything you’re already doing online |
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By David Meerman Scott
Wiley
Paperback (320 pages)
 | List Price: $19.95*
Lowest New Price: $10.39*
Lowest Used Price: $12.27*
Usually ships in 24 hours*
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Click Here | - ISBN13: 9780470547816
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. |
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By Brian Halligan
Wiley
Hardcover (256 pages)
 | List Price: $24.95*
Lowest New Price: $13.09*
Lowest Used Price: $14.00*
Usually ships in 24 hours*
*(As of 08:20 Pacific 29 Jul 2010 More Info)
Click Here | - ISBN13: 9780470499313
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
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By John Jantsch
Thomas Nelson
Paperback (304 pages)
 | List Price: $14.99*
Lowest New Price: $8.41*
Lowest Used Price: $8.66*
Usually ships in 24 hours*
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Click Here | - ISBN13: 9781595551313
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking |
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By Mark Yarnell
Prima Publishing
Released: 1998-01-07
Paperback (270 pages)
 | List Price: $16.00*
Lowest New Price: $8.95*
Lowest Used Price: $2.72*
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Click Here | - ISBN13: 9780761512196
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
How to Keep the Dream Alive!
Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging.
Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more.
In an easy, step-by-step approach, you will learn how to:
·Deal with rejection
·Recruit and train
·Avoid overmanaging your downline
·Remain focused
·Stay enthusiastic
·Avoid unrealistic expectations
·Conduct those in-home meetings
·Ease out of another profession
You owe it to yourself to read this inspiring book!
"This will be the Bible of Network Marketing."
— Doug Wead, former special assistant to the president, the Bush Administration |
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By Jay Conrad Levinson
Mariner Books
Paperback (384 pages)
 | List Price: $14.95*
Lowest New Price: $8.69*
Lowest Used Price: $7.25*
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Click Here | - ISBN13: 9780618785919
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf. |
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By Philip Kotler
Prentice Hall
Hardcover (816 pages)
 | List Price: $192.67*
Lowest New Price: $124.95*
Lowest Used Price: $89.99*
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Click Here | Product Description:
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. |
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By Chris Treadaway
Sybex
Paperback (312 pages)
 | List Price: $29.99*
Lowest New Price: $16.68*
Lowest Used Price: $16.33*
Usually ships in 24 hours*
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Click Here | - ISBN13: 9780470569641
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. - Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
- Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
- Shows how to execute your strategy while incorporating all of Facebook's relevant features
- Addresses Facebook's pay-per-click platform, Facebook Connect, and more
Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign. |
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By Al Ries
HarperBusiness
Released: 1994-04-27
Paperback (143 pages)
 | List Price: $15.99*
Lowest New Price: $3.99*
Lowest Used Price: $0.32*
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Click Here | Product Description:
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. |
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By Shama Kabani
BenBella Books
Paperback (200 pages)
 | List Price: $16.95*
Lowest New Price: $9.21*
Lowest Used Price: $10.82*
Usually ships in 24 hours*
*(As of 08:20 Pacific 29 Jul 2010 More Info)
Click Here | - ISBN13: 9781935251736
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.
But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the zen” of social media marketing: how to access all the benefits of social media marketing without the stress!
With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.
The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media. |
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