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Resources

The resource section of this site contains links to (hopefully) useful resources and web sites to help you with your Internet marketing efforts.

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From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies

By Adam Clarke

Independently published
Paperback (227 pages)

SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
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Product Description:

Learn SEO strategies to rank at the top of Google with SEO 2019


EXPANDED & UPDATED - NOVEMBER, 2019

No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing...

Most search engine optimization advice on the Internet is wrong!


If you've sifted through search engine optimization advice online, you may have noticed two things:
- Most published SEO advice is either outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google's constantly evolving. Recent changes:
1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."
2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.
3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.

SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings and generate massive traffic


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.
8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.

Sidestep the 2019 Google updates


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- Inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...
- Potential updates coming up in 2019.
- Steps to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.

One of the most comprehensive SEO optimization books ever published—updated and expanded—of all best-selling SEO books, this is the only one with everything you need.

Scroll up, click buy, and get started now!

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller

HarperCollins Christian Pub.
Released: 2017-10-10
Hardcover (240 pages)

Building a StoryBrand: Clarify Your Message So Customers Will Listen
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Product Description:

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

X

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))

By Ryan Deiss

For Dummies
Released: 2017-01-06
Paperback (368 pages)

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
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  • For Dummies
Product Description:
Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

The 8 Pillars of Social Media Marketing in 2019: Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More

By Matthew Bartnik

Independently published
Paperback (144 pages)

The 8 Pillars of Social Media Marketing in 2019: Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More
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Product Description:

★★Now when you purchase the paperback version of this book you get the Kindle version FOR FREE.★★

Master Social Media Marketing, and you master the game.


81% of the Population of the USA are active social media users. That is a captive audience of over 250 million people in the US alone. And now, worldwide almost half the world is on social media in some form.
Never in the history of the world have people been more accessible. Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them. However, the competition has never been greater. You no longer need a huge advertising budget to reach a lot of people. Nearly anyone with an internet connection has that ability now. However, very few people know how to do social media marketing affectively. This is where you can crush your competition no matter how big their advertising budgets are.
But with so many diverse platforms and so many conflicting opinions on best approaches, how are you to make sense of it all?
What makes this book different?
  • Completely modern and up to date for 2019: So many Social Media Marketing books are now outdated with the crazy amount of change that has happened even just in the past 5 years
  • Practical and Tactical: you will be shown concrete strategies and examples to help you make the most out of every platform and every tool
  • Down to earth: this is not a super technical SEO or programming book. This book is in plain and doesn’t overcomplicate things
  • Comprehensive: we cover all the major platforms you can use, and how to use them differently while still streamlining your marketing efforts

  • Don’t make the mistake so many other companies make where they just plaster the same material, the same message on every social media platform without thought or finesse. This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message.
    Platforms you will become an expert in:
  • Facebook
  • Facebook Ads
  • Youtube
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin
  • Tumblr
  • PR
  • Google+
  • Indiegogo
  • Kickstarter
  • + More!

  • Millions of people are waiting to hear from you. How will you answer them?

    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

    By David Meerman Scott

    WILEY
    Paperback (448 pages)

    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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    • WILEY
    Product Description:
    The international bestseller—now in a new edition

    When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

    The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

    The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

    • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
    • Offers a wealth of compelling case studies and real-world examples
    • Includes information on new platforms including Facebook Live and Snapchat
    • Shows both small and large organizations how to best use Web-based communication

    Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

    The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

    By Allan Dib

    Page Two
    Paperback (228 pages)

    The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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    Product Description:
    WARNING: Do Not Read This Book If You Hate Money

    To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

    In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

    Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

    In this groundbreaking new book you’ll discover:
    • How to get new customers, clients or patients and how to make more profit from existing ones.
    • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
    • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
    • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
    • How to annihilate competitors and make yourself the only logical choice.
    • How to get amazing results on a small budget using the secrets of direct response marketing.
    • How to charge high prices for your products and services and have customers actually thank you for it.

    One Million Followers: How I Built a Massive Social Following in 30 Days

    By Brendan Kane

    BenBella Books
    Released: 2018-10-09
    Hardcover (256 pages)

    One Million Followers: How I Built a Massive Social Following in 30 Days
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    Product Description:

    Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

    This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. 

    How can you make a significant impact in the digital world and stand out among all the noise? 

    Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. 

    In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. 

    Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: 

    • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
    • Ray Chan, CEO and cofounder of 9GAG
    • Julius Dein, internet personality and magician with nearly 16 million Facebook followers
    • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas
    • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
    • Eamonn Carey, managing director at Techstars London
    • Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
    • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment

    One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.

    Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

    By Jeff Walker

    Walker Jeff
    Paperback (206 pages)

    Launch: An Internet Millionaire s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
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    • Launch An Internet Millionaire s Secret Formula to Sell Almost Anything Online Build a Business You Love and Live the Life
    Product Description:
    "Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

    Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

    Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

    But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

    "Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

    Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success.

    Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

    From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More... Starting With <$100

    By Ian Pribyl

    Pribyl Ventures LLC
    Paperback (358 pages)

    From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More... Starting With <$100
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    Product Description:

    We’re all fed up with bogus “make money online” bulls**t.



    Isn’t this industry long overdue for a legitimate, step-by-step guide to building an internet business?

    Not a crappy $97 PDF delivered via email. Just the age-old gold standard: a reasonably priced book.

    These pages contain EVERYTHING you need to start an online business in the affiliate marketing, internet marketing, blogging, and e-commerce industries… using less than $100.

    It doesn’t matter if you’re brand new to this or if you’ve tried for years without seeing success.

    If you can bring yourself to trust a ginger millennial as your guide (difficult, I know), you’ll be on your way to first-time success in online business the moment you begin reading.


    What Our Community Members Are Saying About Our Training...



    “Three lessons in and I put this on my shortlist as one of the most valuable courses I’ve taken, and that includes college, grad school, and studying law.” ~ Andre D.

    “I already rank you as one of the best instructors I’ve had… As a former USAF pilot and currently one for a major airline I can get a sense when a guy has the right stuff. You do.” ~ John C.

    “I already bought trainings for several hundred dollars and nothing worked.... I found Ian's training and I was speechless.” ~ Gonde L.

    “This is training you could easily charge $2,000 for.” ~ Danyon T.

    “I’ve probably doubled the organic traffic we get to our site.” ~ Paul G.

    “Your training is by far the #1 best training for anyone to succeed in this industry… I know deep down you are one of the most honest marketers I have EVER SEEN.” ~ Zahra A.

    “I wish I found this four years ago.” ~ Rino S.

    “Up until now it was just one scam after another! I am very excited to get the ball rolling and I can’t begin to explain to you how relieved I am that I found you…” ~ Jesse-Deana D.

    Digital Marketing Strategy: An Integrated Approach to Online Marketing

    By Simon Kingsnorth

    Kogan Page
    Released: 2019-04-28
    Paperback (384 pages)

    Digital Marketing Strategy: An Integrated Approach to Online Marketing
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    Product Description:

    Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

    Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.


     
     

     

     
       
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