| |
Advertisement
|
|
|
Resources
The resource section of this site contains links to (hopefully) useful
resources and web sites to help you with your Internet marketing efforts.
Please choose a category:
Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Michael Tasner
FT Press
Hardcover (256 pages)
 | List Price: $24.99*
Lowest New Price: $13.99*
Lowest Used Price: $16.14*
Usually ships in 24 hours*
*(As of 13:18 Pacific 29 Jul 2010 More Info)
Click Here | - ISBN13: 9780137081097
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” --Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test “The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.” --Tony Hsieh, CEO of Zappos, author of Delivering Happiness “Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner’s book, learning his many easy-to-learn practical strategies, I’m ready to conquer the Internet. I strongly recommend this book.” --Joseph Sugarman, Chairman of BluBlocker Corporation, author of Advertising Secrets of the Written Word “This powerful book is loaded with great ideas to help you attract more customers and make more sales--immediately!” --Brian Tracy, author of The Art of Closing the Sale “If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner’s book, Marketing in the Moment, then throw in the towel--game over!” --Joel Bauer, author, speaker, and mentor With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! -
Capitalizing on the new “content marketing”
The megashift from blogging to microblogging--and what it means to you -
A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more -
Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of -
Your Web marketing 360-degree review
Systematically optimizing everything you’re already doing online |
|
Velocity NYC Press
Paperback (346 pages)
 | List Price: $21.95*
Lowest New Price: $10.99*
Lowest Used Price: $10.94*
Usually ships in 24 hours*
*(As of 13:18 Pacific 29 Jul 2010 More Info)
Click Here | Product Description:
What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight.
"Internet Marketing from the Real Experts" is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.
These are the people that do this stuff every day. Find out how they do what they do to achieve success with their online businesses.
Their voices, their ideas, their action items, and their lessons learned from mistakes--all for you to grow your business the day you start reading "Internet Marketing from the Real Experts". |
|
By David Meerman Scott
Wiley
Paperback (320 pages)
 | List Price: $19.95*
Lowest New Price: $10.39*
Lowest Used Price: $12.27*
Usually ships in 24 hours*
*(As of 13:18 Pacific 29 Jul 2010 More Info)
Click Here | - ISBN13: 9780470547816
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. |
|
By Ward Hanson
South-Western College Pub
Hardcover (656 pages)
 | List Price: $188.95*
Lowest New Price: $71.60*
Lowest Used Price: $40.00*
Usually ships in 24 hours*
*(As of 13:18 Pacific 29 Jul 2010 More Info)
Click Here | Product Description:
INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. |
|
By Carolyn Siegel
Houghton Mifflin Harcourt (HMH)
Hardcover (432 pages)
 | List Price: $151.95*
Lowest New Price: $79.94*
Lowest Used Price: $25.92*
Usually ships in 24 hours*
*(As of 13:18 Pacific 29 Jul 2010 More Info)
Click Here | Product Description:
Siegel offers a comprehensive textbook - complemented by extensive online support - for the fastest growing section of the marketing curriculum. Complete integration of print and Web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities and new content is regularly updated by the author. Siegel's aim is to take advantage of the current lack of comprehensive, market focused product offerings in this area. "Internet Marketing" offers separate chapters on Legal and International e-marketing issues, B2C and B2B marketing models and on Implementing a Web Marketing Plan, including writing and designing of Web content. Most importantly, "Internet Marketing" has the strongest online support in the market with interactive marketing cases and other project-based learning activities for students, regular text content updates from the author and an on-line IRM focusing on teaching tips and content change management. The author writes both the IRM and test bank. |
|
By Jason I. Miletsky
Course Technology
Paperback (644 pages)
 | List Price: $102.95*
Lowest New Price: $76.95*
Lowest Used Price: $70.82*
Usually ships in 24 hours*
*(As of 13:18 Pacific 29 Jul 2010 More Info)
Click Here | Product Description:
PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site. |
|
By Dave Chaffey & Kevin Johnston
Prentice Hall
Paperback (736 pages)
 | List Price: $111.40*
Lowest New Price: $60.24*
Lowest Used Price: $59.45*
Usually ships in 24 hours*
*(As of 13:18 Pacific 29 Jul 2010 More Info)
Click Here | Product Description:
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new 'Digital Marketing in Practice' interview. This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience. "Chaffey builds upon what is already the 'first stop' for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline." Ian Harris, Digital Marketer (BSc, PhD) "Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author." Dr Ruth Rettie Senior Lecturer, Kingston University "He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!" Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand "Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge. Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center |
|
By John Arnold, Marty Dickinson & Michael Becker
For Dummies
Paperback (936 pages)
 | List Price: $34.99*
Lowest New Price: $17.84*
Lowest Used Price: $20.80*
Usually ships in 24 hours*
*(As of 13:18 Pacific 29 Jul 2010 More Info)
Click Here | - ISBN13: 9780470413982
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: - Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to - Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today. |
|
By Corey Perlman
Wiley
Hardcover (208 pages)
 | List Price: $22.95*
Lowest New Price: $8.50*
Lowest Used Price: $11.39*
Usually ships in 24 hours*
*(As of 13:18 Pacific 29 Jul 2010 More Info)
Click Here | - ISBN13: 9780470411599
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website. |
|
By Miguel Todaro
Atlantic Publishing Company (FL)
Paperback (336 pages)
 | List Price: $24.95*
Lowest New Price: $12.47*
Lowest Used Price: $11.22*
Usually ships in 24 hours*
*(As of 13:18 Pacific 29 Jul 2010 More Info)
Click Here | - ISBN13: 9781601382658
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy. |
|
| |
