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Resources

The resource section of this site contains links to (hopefully) useful resources and web sites to help you with your Internet marketing efforts.

Please choose a category:
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From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))

By Ryan Deiss

For Dummies
Released: 2017-01-17
Paperback (368 pages)

Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
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  • For Dummies
Product Description:
Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Internet Marketing: Integrating Online and Offline Strategies

By Mary Lou Roberts

Cengage Learning
Paperback (512 pages)

Internet Marketing: Integrating Online and Offline Strategies
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Product Description:
INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Internet Marketing: An Hour a Day

By Matt Bailey

Sybex
Paperback (608 pages)

Internet Marketing: An Hour a Day
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Product Description:
Proven, task-based approach to developing winning internetmarketing campaigns

If you've been seeking a practical, day-by-day, do-it-yourselfplan for success in your Internet marketing, this is the book foryou. The latest in the very popular Hour a Day series, thisbook gives you step-by-step instruction and clear action plans forall crucial aspects of successful internet marketing:  SEO,website optimization, integration of social media and blogs, andpay-per-click strategies.  Above all, it shows you how to useanalytics effectively, so you can track and understand yourresults, then course-correct as you need.

  • Provides step-by-step instruction to help you design,implement, and measure an internet marketing strategy
  • Uses the empowering and winning approach that has made thebooks in the Hour a Day series top sellers
  • Breaks down intimidating topics into approachable, hour-a-daytasks
  • Covers key topics in step-by-step detail, including SEO,website optimization and usability, analytics, blog integration,social media, and pay-per-click strategies
  • Offers expert guidance from an experienced and well-knowninternet marketer, Matt Bailey

Drive targeted traffic to your site, keep them there, andconvert them into happy customers with this refreshingly practical,roll-up-your-sleeves guide!

Social Media Marketing - when you have NO CLUE!: Youtube, Instagram, Pinterest, Twitter, Facebook (Beginner Internet Marketing Series) (Volume 4)

By Gundi Gabrielle

CreateSpace Independent Publishing Platform
Paperback (226 pages)

Social Media Marketing - when you have NO CLUE!: Youtube, Instagram, Pinterest, Twitter, Facebook (Beginner Internet Marketing Series) (Volume 4)
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Product Description:

SOCIAL MEDIA MARKETING + FREE BONUS

STEP-BY-STEP: Winning, Easy-to-Follow Strategies for Building a Large Following on Social Media

Youtube - Instagram - Pinterest - Twitter - Facebook

Learn how to make money with your Social Networks and how to market your brand most effectively

Each Chapter is set up as follows: - Overview and Current Trends for each Platform - Your Profile - Your Posts - Strategies for Growing your Following - Tools & Further Training - Daily Routine

Massive Monetization Chapter for Youtube

Interactive with many Videos and Outside Resources

FREE Bonus Report: “Words that Sell”

The Psychology behind the 10 most Influential Words in the English Language and how you can use them to Grow Your Following and turn Readers into Buyers

Would You Like To Know More?

Download now and start your Social Media Portfolio on a road to Success Scroll to the top of the page and select the BUY button. Soziale Medien, Soziale Netzwerke, Internet Marketing, Online Marketing

SEO 2019: Learn search engine optimization with smart internet marketing strategies

By Adam Clarke

Unknown
Released: 2014-09-09
Kindle Edition (229 pages)

SEO 2019: Learn search engine optimization with smart internet marketing strategies
 
Product Description:

Learn SEO strategies to rank at the top of Google with SEO 2019, from beginner to advanced!


EXPANDED & UPDATED - NOVEMBER, 2018 | Free Kindle updates for life

No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...

Most of the search engine optimization advice on the Internet is wrong!


If you've browsed through search engine optimization advice online, you may have noticed two things:

- Most SEO advice is outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.

Why is this so? Google are constantly evolving. Some recent changes:

1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."
2. July, 2018 - Google announce's Speakable markup, making it easier than ever to target voice search results.
3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.
4. January, 2018 - Google announces their "Speed Update" rolling out July, 2018—targeting sites with slow mobile load speeds.

SEO 2018 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.

Discover powerful link building techniques experts use to get top rankings


Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.

You will also discover:


1. Important SEO concepts, from beginner to advanced.
2. Sneaky tricks to get local businesses ranking high with local SEO.
3. The inner workings of Google’s algorithm and how it calculates the search results.
4. How to find “money” keywords that will send customers to your site.
5. Basic and advanced link building strategies for pushing your rankings up higher.
6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.
7. How to use social media and web analytics to multiply your results.

Sidestep Google search engine updates in 2019


Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable—but you need the right knowledge. This book reveals:

- The inner mechanics of Google's algorithm, and how to rank your site at the top.
- Recent Google updates—Google's Medic Update, Speakable markup, Google's Mobile First Index, Google Speed update, Google Hawk update, Accelerated Mobile Pages, and more...
- Potential changes coming up in 2019.
- How to safe-guard against penalties in 2019 and beyond.
- How to recover from Google penalties.

And read the special bonus chapter on pay-per-click advertising


In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.

One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

Unknown
Released: 2017-07-10
Kindle Edition (436 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
 
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, search ... and Entrepreneurship Series Book 1)

By Magnus Unemyr

Released: 2015-09-08
Kindle Edition (235 pages)

MASTERING ONLINE MARKETING - Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, search ... and Entrepreneurship Series Book 1)
 
Product Description:
Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.

Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but want to get more from your marketing efforts, with this book, you will learn state-of-the-art techniques and get actionable and practical knowledge to set up an efficient online marketing system to support and improve your business.

This book describes the latest developments in Internet marketing and provides detailed and practical knowledge that can help you improve your campaigns to get more visitors, leads, and customers. By using these tools and techniques, you can quickly outperform your competition.

Mastering Online Marketing will turn you into an online marketing expert and teach you everything you need to know.

* Learn more about current trends in Internet marketing, including inbound marketing

* Create success by attracting more visitors, improving your leads generation, and using refined leads nurturing with effective email marketing

* Understand what marketing automation is and how new integrated marketing automation systems are changing the game with visitor tracking, progressive lead profiling, and hyper-personalized content

* Get details on search engine optimization (SEO), search engine marketing, display advertisements, retargeting, remarketing, and search keyword analysis

* Learn best practices in key areas such as blogging, calls-to-action, landing pages and registration forms, and leads nurturing and marketing emails

* Leverage content marketing and learn how to create effective marketing assets like blog articles, eBooks, infographics, white papers, checklists, video tutorials, templates, podcasts, webinars, and more

* Use social media marketing on popular social media and content publishing channels such as Facebook, LinkedIn, Twitter, YouTube, and SlideShare

* Measure website user behavior, online and offline campaign results, and goals and key performance indicators (KPIs) with web analytics using Google Analytics

* Learn more about other tools for Internet marketing, including how to run web surveys and questionnaires, virtual web meetings, and more

* Get an insight into the future of online marketing, where technologies like adaptive media, big data, and the Internet of Things (IoT) may enable new ways to profile your audience and send more personalized marketing messages

Mastering Online Marketing covers everything you need to know about advanced web marketing. This is the book to read if you want to quickly learn state-of-the-art techniques and best practices. Build your online marketing success and improve your business right away!

Buy this book now to become an Internet marketing expert and take your web marketing to the next level!

Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

By Jeff Walker

Walker Jeff
Paperback (206 pages)

Launch: An Internet Millionaire s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
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  • Launch An Internet Millionaire s Secret Formula to Sell Almost Anything Online Build a Business You Love and Live the Life
Product Description:
"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

"Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success.

Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

81 DAYS TO BECOMING AN ONLINE MARKETING SALES MACHINE

By Kelvin Dorsey

Kelvin Dorsey
Released: 2016-09-02
Kindle Edition (349 pages)

81 DAYS TO BECOMING AN ONLINE MARKETING SALES MACHINE
 
Product Description:

This book you’re checking out is for both novice and seasoned online-marketer alike.

I don’t care if you couldn’t sell a life jacket to a drowning man.

But no matter.

Because If you simply apply the sales insights contained in this book, you’ll be well on your way to making your first big bundle of sales online.

Are you an experienced marketer?

Great.

Then by following these sales secrets your sales will consistently increase like the bank account of Bill Cosby’s lawyer.

Listen, in the same way that exercising and eating better will improve your health, applying these sales secrets will improve your sales.

OK, enough corn, let’s get to the red meat.

Here’s a Little Taste of What’s Inside:


  • What Jay Leno discovered while performing as a comedian at strip clubs – and how you can use this discovery to dramatically boost your sales
  •  The “steal the market” method used by Alfred P. Sloan (former General Motors CEO) that took General Motors to the #1 position in the automotive industry; leaving the once dominant Ford to eat their dust (here’s what it is and how you can exploit it, too)
  • How to effortlessly Flip a prospect’s NO into a YES. (do this one simple thing and watch your sales conversions soar)
  • A strange but powerful marketing secret taken from the polygamy community that increases customer loyalty the likes of which you have never seen (I know this seems weird, but just wait until you try it!)
  • The easiest and fastest way to become a great copywriter (I said easy and fast – not fun. It’s tedious but it will make you damn good – fast!)
  • The “Earnest Hemingway sales method” that dramatically increases engagement (Excellent for email marketing. Subscribers will be glued to your promotional emails when you use this)
  • A persuasion secret used by the world’s most charismatic and influential leaders (this persuasion secret is neurologically impossible to ignore and works like crazy in promotional emails, too)

And a TON more I don’t have room to tell you here.

Know this:

The sales insights you’ll gain from this book will stay with you for the rest of your life.

 Invest in yourself – read this book, apply it, and watch the sales come flooding in.

(Happy days)


ORDER NOW!!!

Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does

By Ray Higdon

Success in 100 Pages
Released: 2018-03-17
Kindle Edition (116 pages)

Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does
 
Product Description:

It’s finally here!


In this short and powerful book, network marketing experts Ray and Jessica Higdon teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business.


Social media has been called the “gold rush” of the 21st Century—a new, unchartered world where people in virtually every industry have found fame and fortune. This includes Network Marketing. The trouble is, as with the gold rush of the mid-1800s, the wild west atmosphere has left a lot of network marketers feeling lost and confused. Worse still, the short-term tactics being used cause unintentional harm to the reputation of the network marketing profession.


In this book you will learn what truly works when it comes to using social media in your network marketing business including:



  • The types of social media posts you should be focusing on and the things you must avoid sharing

  • What you should and should not include as part of your profile

  • A four-step process for creating freakishly effective Facebook lives

  • The right way to reach out to someone on social media and what to say

  • How to follow up when people “disappear”

  • What to do if you’ve been doing it all wrong!

  • And so much more…


If you are ready to use social media to build your network marketing business, and you want to do it the right way, this book is a must-read.


Get it today!



 
 

 

 
   
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