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Resources for Copywriting

Copywriting is the art of writing better sales letters and advertising materials.

Here are a few copywriting resources to get you started:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website. Related Web Sites: See Also:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
List Price: $24.95*
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  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

John Wiley Sons
Released: 2006-12-11
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
List Price: $24.00*
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  • John Wiley Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

This Is Marketing: You Can't Be Seen Until You Learn to See

By Seth Godin

Portfolio
Released: 2018-11-13
Hardcover (288 pages)

This Is Marketing: You Can t Be Seen Until You Learn to See
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Product Description:
#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Conversion Rates by 30% or More

By Scott Frothingham

CreateSpace Independent Publishing Platform
Paperback (34 pages)

High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Conversion Rates by 30% or More
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Product Description:
The 50 tips in "High Conversion E-Mail Copywriting" can fine-tune your e-mail copywriting skills to make your customers more loyal, your prospects more responsive and your list more profitable. Understanding the way that your prospects and customers read their e-mail will help you create messages that will gain and hold their attention, boosting response rates to new levels. "High Conversion E-Mail Copywriting" is a quick and easy guide to taking your e-mails to the next level of performance and success. Buy a copy today and start seeing results right away.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

By Ryan Holiday

Portfolio
Released: 2014-09-30
Kindle Edition (169 pages)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
 
Product Description:
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. 

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts

By Mish Slade

Team Incredible Publishing
Released: 2016-01-07
Kindle Edition (129 pages)

May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts
 
Product Description:

Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality.


It’s near impossible for customers to cut through the “innovative solutions” and “passion for customer service,” and find out who can actually give them what they need.


For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.


May I Have Your Attention, Please? lays out 12 simple principles that allow business owners – even those with no writing experience – to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you’ll have all the tools you need to turn readers into buyers into raving fans.


Give your writing skills an instant upgrade


In this short book, you’ll learn:



  • Simple techniques to turn your dull-as-dishwater business marketing into “can’t resist” copy – even if you don’t think of yourself as a “good writer.”

  • How to make price irrelevant and be the only choice for your ideal customer – by changing nothing except your copywriting.

  • The business writing “rules” you should revel in breaking.

  • Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas).

  • The easily avoidable mistakes that are turning your customers off – even if they don’t know it.

  • A simple framework to help you blast through writer’s block and know exactly what to say in any piece of writing.

  • How to “read your customers’ minds,” and get them looking for reasons to buy from you.


Who is this book for?



  • Business owners looking to breathe more life into their website, content marketing or sales materials.

  • Employees who want to gain a new skill and have more impact in their work.

  • Anyone who has something great to offer – but is struggling to get the message across.


Dental Marketing Hacks: 2 Book Bundle - Dental Copywriting Hacks & Blogging Hacks For Dentistry

By Alex Wong

Released: 2018-04-23
Kindle Edition (174 pages)

Dental Marketing Hacks: 2 Book Bundle - Dental Copywriting Hacks & Blogging Hacks For Dentistry
 
Product Description:

**Attract More Patients and Grow Your Dental Practice with the Ultimate Dental Marketing Blueprint**


Do you want to:

  • Attract more patients?
  • Boost your practice’s revenue?
  • Ensure YOUR dental practice stands out from the crowd?

There's a lot of competition in the dental industry for new patients. Every day new websites appear, offering to make it attractive for potential customers to switch to their practice. So, what’s the secret to standing out from the crowd?

The answer is compelling, engaging website content that makes you stand out from every other dental practice out there.

In Dental Marketing Hacks, you get two books for the price of one, Dental Copywriting Hacks and Blogging Hacks For Dentistry, which will help you with:

  • Understanding your market
  • How to position practice in the marketplace
  • Step-by-step action plans
  • Developing a unique selling proposition
  • Creating your homepage, team page and service pages
  • Keyword research
  • Proven copywriting and blogging strategies
  • Demonstrating your expertise
  • Creating attention-grabbing headlines
  • Optimizing your blog posts for Google
  • How to make your blog posts go viral
  • Plus, much more...

The first book focuses on how to create compelling content for your website, while the second book shows you how to create unique engaging blog posts that will attract the patients you need to make your practice a success.


So, are you ready to take your practice to the next level?

Grab a copy of Dental Marketing Hacks and start making a success of your dental business today! 

Get the Paperback and Receive the Kindle eBook for FREE

Timeless Copywriting Secrets: 15 Secrets For Writing More Persuasive And Profitable Words Better Than Anyone You Could Hire

By Fraser Druet

Released: 2019-01-24
Kindle Edition (66 pages)

Timeless Copywriting Secrets: 15 Secrets For Writing More Persuasive And Profitable Words Better Than Anyone You Could Hire
 
Product Description:

Are you tired of writing ads that don’t convert?


Are you looking for a way to write more profitably than anyone you could hire?


Do you want the timeless selling ideas copywriters have used over the years to generate countless billions of dollars?


In Timeless Copywriting Secrets, Fraser Druet presents timeless and proven secrets for writing copy that converts better online and offline.

In Timeless Copywriting Secrets, you will find:
•    The core most powerful and most converting copywriting methods to leverage
•    The importance of picking the most profitable market
•    How “the arithmetic” is as important as the words you write
•    Why research is the most valuable part of copywriting
•    Ways to become a master headline writer
•    How extensive lists of bullets can help justify higher prices
•    How long your copy should be to maximize your response
•    How to master copywriting online where there are size and character limits
•    The difference between good and bad advertising
•    How sales experience can make you a better copywriter
And much, much more — all told with brutal honesty and lavish generosity.

Timeless Copywriting Secrets guides readers through proven strategies which have been used to craft persuasive & profitable ads for over 100 years, and will continue to work for the next 100 years and beyond.

Timeless Copywriting Secrets helps prime your advertising campaigns for success before you write a single word of copy.

Read this book today and get people to eagerly read their way down your greased sales slide until they have no choice but to buy.


To get started, scroll up to the top of this page and click BUY NOW!

The MOST OBNOXIOUS Book EVER Written About Sales, Copywriting, and Email Marketing: By The Most Shameless Self-Promoter on The Entire Internet (VOL. 1)

By Kelvin Dorsey

Released: 2019-02-06
Kindle Edition (61 pages)

The MOST OBNOXIOUS Book EVER Written About Sales, Copywriting, and Email Marketing: By The Most Shameless Self-Promoter on The Entire Internet (VOL. 1)
 
Product Description:

WARNING:

If self-promotion and hard selling bothers you…

…Do NOT Buy This Book!

If you can’t get over the fact that the lessons in this book are in email form…

…Do NOT Buy This Book!

If you are a loser (possess a negative mindset)…

…Do NOT Buy This Book!

Listen:

Make no mistake, this book is every bit as obnoxious and self-promotional as the title proclaims.

Each and every page is written with a level of shameless self-promotion that would shock even P.T. Barnum, and the author, Kelvin Dorsey (aka The Email Marketing Maverick), is so damn obnoxious he makes Kanye West look like Mr. Rogers. 

Then why buy such a book?

Here’s why:

Because if you can get past the author’s almost nauseating chest-beating and the relentless pitching of his products (most can’t), you will be richly rewarded.

You see, amongst all the self-promotion, there is a gold mine of sales, copywriting and email marketing secrets and priceless insights that can help you sell your product or service with a level of persuasion and salesmanship you never thought possible.

I’m talking about sales and copywriting secrets that will help you turn even the coldest and most resistant prospects into white-hot buyers!

Here are a few secrets you’ll discover inside:

  • The most underrated (and underused) copywriting secret ever.(No bull, no hype, this truly is the secret to getting your prospects“frothing at the mouth” excited to buy your product or service.)
  • The “ThirstyHorse” copywriting secret. (Apply this secret to all your sales messages and your prospects will start selling themselves on your product or service. Works just as well from the stage or selling in person. Powerful.)
  • How to turn product or service flaws into red-hot reasons to buy! (This takes some balls to do, but it’s hands down the best way to boost sales.)
  • The “Zero Tolerance” mindset that will make you a shockingly good writer.
  • Two proven ways to sell a ton of product with email even if you don’t have a lick of copy writing knowledge or skill.
  • A secret way to ensure you only the get the highest quality clicks with your email marketing. (Most marketers brag about their high click- through rates, but that doesn’t mean they’re getting a lot of sales. Here’s how to turn those clicks into sales!)
  • What NEVER to do in your promotional emails. (98% of marketers are making this sales killing mistake…but you won’t!)
  • The “80’s TV Sitcom” sales lesson that can instantly make your sales copy more persuasive. (Heads up: Kelvin only gives away part of the secret on this one. You’ll have to pony up to get the whole secret. What did you expect?)
  • 4 little-known headline hacks for writing “can’t look away” headlines.
  • How being “humble”hurts your credibility and ultimately, your sales!
  • The “Never Sell to Jennies” secret that will instantly improve your sales conversions.
     
  • A little-known Facebook ad strategy that will skyrocket your ads effectiveness, especially if you promote a service. (Do this to your ad campaigns and watch your response soar!)

Simple Success Secrets No One Told You About (The Business Pro's Essential Toolkit Book 1)

By John Carlton

Carlton Ink
Released: 2015-08-04
Kindle Edition (168 pages)

Simple Success Secrets No One Told You About (The Business Pro s Essential Toolkit Book 1)
 
Product Description:
For over 30 years, John Carlton has been a notoriously successful copywriter, consultant, and mentor to thousands of entrepreneurs looking to break away from the pack and start earning the big bucks.

His first course, “Kick Ass Copywriting Secrets of a Marketing Rebel”, taught the new generation of online marketers how to create killer ads (and everything else needed for a real biz). His breakthrough book “The Entrepreneur’s Guide To Getting Your Shit Together” is must-reading for everyone in business (or wanting to get into business).

And “The Rant”, his blog at www.john-carlton.com, has been providing insider advice, tactics and advice since 2004. For free.

This latest series of books (The Business Pro’s Essential Toolkit”) organizes the vast archives at the blog into clear categories, bringing the best stuff straight to you in an easy-to-read format. No more searching through the years for the specific themes John writes about – it’s all right here in one tidy package.

The first book is a collection of articles aimed at living well, at every stage in your entrepreneurial adventure. A quick peek at the Table Of Contents will give you a good idea of what’s at stake. It’s far too common to burn out, to fail, to struggle endlessly as an entrepreneur…

… when a few simple insider pieces of advice can quickly move you into a smooth groove where wealth and happiness on all fronts can be achieved easily.

This is the kind of life-changing advice you can only hear from a grizzled professional with decades of experience to share. John’s unique formula, throughout his career, was to make every mistake possible (because he was always pushing boundaries)… find out what went wrong, and fix it by learning his lesson, securing new resources, developing new skills, whatever it took…

… and then getting back into the game to do it successfully.

There’s no theory here. It’s all hard-won lessons and advice that comes from the reality of doing business in the real world… where people aren’t always who they say they are, where promises are rarely kept, where the way things actually get done are counter-intuitive and must be learned.

Entrepreneurs who try to do everything themselves, alone and without the advice and counsel of a wise veteran… are too often doomed to failure. There are just too many moving parts in the business world. You need mentors, and serious help navigating the many new challenges you will constantly face.

That’s where John comes in. He’s been a mentor to many of the now well-known marketers out there, and has personally coached a majority of the top copywriters now on the “A-List”. You’ll recognize many of the testimonials here as Big Dogs in business today.

This book, and the entire series, is an organized quick read that is crammed with essential advice, tactics and strategies used by the best marketers alive.

Here is the advice you’ve always craved, from an experienced, caring mentor who’s seen it all, been around the block a few times, and is willing to share it all with you.

A new adventure in business and life awaits…

 
 

 

 
   
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