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Resources for Copywriting

Copywriting is the art of writing better sales letters and advertising materials.

Here are a few copywriting resources to get you started:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website. Related Web Sites: See Also:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

"The Wise Guys" Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse.

By Anthony Policci

Anspach Media
Released: 2017-07-03
Kindle Edition (237 pages)

"The Wise Guys" Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can t Refuse.
 
Product Description:
It takes a couple of "Wise Guys" to buck the system and deliver a book that shows you the exact methods of writing copy so effective, customers want you to literally take their money. It's hard to believe, but the words you choose and put into print have power. Incredible power. This book will teach you how to become intimately involved with that incredible power and able to use it to win over your audience. But you have to have a willingness to learn. And, as it's been said in places as great as the bible and as enlightening as Spiderman comics, "with great power comes great responsibility."

Your responsibility is to use the secrets in this book to ethically sell more of your products and services, to craft marketing messages that get read and get clients to open up their fat wallets and hand over their cash or credit cards. Are you ready for that responsibility?

In this book you'll discover...

The REAL Purpose of Copy.
Why Certain Fonts Matter.
What's TRULY Important To Your Customer
What The "Wise Guys" Profiling Process Is All About
How To Create Desire
Why Testing Matters
What The Most Important Element of Any Copy Is.
Common Mistakes To Avoid In Your Copywriting

Take action now...learn the tips, tricks and brilliant ways of writing copy so compelling, the only question a client asks is... "where have you been all my life?"

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi

Anthony Vagnoni
Released: 2010-12-07
Paperback (213 pages)

The Idea Writers: Copywriting in a New Media and Marketing Era
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  • The Idea Writers Copywriting in a New Media and Marketing Era
Product Description:
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

The Ultimate Direct Marketing, Copywriting, & Advertising Bible-More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales

By Greg Perry

CreateSpace Independent Publishing Platform
Paperback (300 pages)

The Ultimate Direct Marketing, Copywriting, & Advertising Bible-More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales
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Product Description:
It's not bragging if it's fact: Here is your largest and mightiest collection of ready-to-use right now marketing strategies... The largest collection ever published in the history of the world.

All businesses want more sales. Your only complaint is the sheer number of ways you’ll boost your sales right now is too much to implement in a single day, week, month, and perhaps year.

But that’s okay, do not fret, because if all you did was skim this book’s strategies for 5 minutes, you’d come away with at least a dozen ways to increase your sales and income within the next 2 hours.

If you’re a Copywriter or business owner – you can and perhaps should be both – you’ll immediately find:

• Short-term Strategies
• Long-term Strategies
• Terrific Tips
• Warnings to Heed
• and Sales-Boosting techniques

that you’ll apply to your business right away to make more money in practically every aspect. That business can be a huge retail chain, a local, neighborhood store, a barbershop, an in-home service company, an online empire, or even a family eBay business.

Organized by more than 90 topics, from the general (such as Budgets and Money) to specific example businesses (such as Doctors & Dentists, Car Dealers, Plumbers, and even eBay Selling) to vital Marketing topics (Headlines, Your USP, Ads, Yellow Pages, Referrals, Customer Service, Your Front-End, Your Back-End, and of course a whirlwind of techniques to maximize income from your all-important Customer List, this massive collection of selling wisdom was designed to maximize your income and minimize time you spend implementing each technique out of the hundreds of sales-boosters given to you here.

Here’s hoping your income in the next three months tops the previous three years (that’s actually a low-level possibility if you implement even 8% of this book’s immediately-usable advice)!

High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Conversion Rates by 30% or More

By Scott Frothingham

CreateSpace Independent Publishing Platform
Paperback (34 pages)

High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Conversion Rates by 30% or More
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Product Description:
The 50 tips in "High Conversion E-Mail Copywriting" can fine-tune your e-mail copywriting skills to make your customers more loyal, your prospects more responsive and your list more profitable. Understanding the way that your prospects and customers read their e-mail will help you create messages that will gain and hold their attention, boosting response rates to new levels. "High Conversion E-Mail Copywriting" is a quick and easy guide to taking your e-mails to the next level of performance and success. Buy a copy today and start seeing results right away.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Copywriting Essentials For Content Marketing: How to write engaging copy that sells without selling.

By Mia Gordon

CreateSpace Independent Publishing Platform
Paperback (250 pages)

Copywriting Essentials For Content Marketing: How to write engaging copy that sells without selling.
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Product Description:
This book takes you through the principles of writing enticing content and copy that sells without selling.  Learn how to become a skilled persuader, how to apply the principles of influence and preconditioning, to convert your audience into qualified prospects - who are ready and willing to do what you ask.

Copywriting Essentials For Content Marketing the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take an action.

The recipe for writing compelling content contains many important ingredients:
  • Capturing & holding readers attention
  • Creating trust, desire & motivation
  • Connecting with readers' fears & hot buttons - Building trust, confidence & removing obstacles
  • Delivering & demonstrating value
  • Building value & justification for purchasing
  • The power of pre-ciprocation
  • Many more crucial ingredients of copy readers need to take action
If you know how to combine these ingredients in the right way, you can easily create copy that's clear, concise, persuasive, connects directly with readers wants, needs & concerns & sells more of your stuff! Without hype, fluff or anything that sounds 'salesy!'

Learn how to apply the methods & systems the worlds best copy writers use to create outstanding content that converts like crazy! 
  • Increase conversion rates from your content.
  • Build trust and stronger reciprocal relationships with your readers.
  • Create followers that want to come back for more.
  • Create irresistible content people what to share with others.
  • How to overcome writers block.
  • Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier.
Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.

The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write

By Nick Daniel

Released: 2015-10-15
Kindle Edition (141 pages)

The Wealthy Health Copywriter: How to Earn $13,000 For Every Sales Letter You Write
 
Product Description:

Earn Top Copywriting Dollars Writing for the Health Market



The health market is one of the most lucrative niches for copywriters - and it's growing fast. This book - written by a leading health copywriter - reveals dozens of proven strategies for writing health promotions that earn big revenue for your clients, and big royalties for you.

It's also packed with real examples, from dozens of successful promotions.

If you want to bring your copywriting to the next level, and earn top fees and royalties from the best clients in the business, you should read this book.

If you're earning less than $10,000 for writing a long-form sales letter, you should learn the strategies in this book.

If you've just started out, and need a fast-track to the top - you should devour this book from cover to cover.

Make $13,000 Writing Just One Sales Letter for the Health Market



The author, Nick Daniel, works for some of the biggest names in the business - including Agora, Dr. Sears (Primal Force) and The Healthy Back Institute.

His secrets…to finding copywriting success in the health market…writing direct mail copy that sells...and winning some of the biggest clients in the industry…are all in this book.

If you want to take your copywriting to the next level…increase your fees and royalties…and win contracts to write direct mail copy that sells... with top-paying clients…then this is the book you need.

In The Wealthy Health Copywriter Nick reveals:

- 14 little known secrets to writing extraordinary headlines for the health market...
- 6 health market sales strategies that work every time...
- Nick's B-E-S-T Headline Formula - for headlines which really sell...
- 6 common health copy mistakes and how to fix them...
- Direct and indirect headlines and when to use them...
- How to get the most out of interviewing your client...
- How to find and use case histories, clinical trials and research studies...
- Nick's 6 top health credibility hacks...
- How to use stories and similes to create gripping copy...
- …and much, much more...

Follow the copywriting advice in this book, and you can write great sales letters, and really make money writing, by increasing your copywriting fees and royalties in record time.

Whether you want to make money freelance writing, or work for an agency, this book will help you earn more by boosting the success of your sales letters and direct mail copy.

Higher Fees, More Royalties, Bigger Clients



The Wealthy Healthy Copywriter tells you exactly how to write a winning promotion that you can charge $13,000 or more for, and that will bring in thousands more in royalties...

Forget about paying thousands of dollars for online courses on direct mail marketing, direct mail copywriting, or writing sales letters that sell.

Everything you need is right here in this book.

Pretty soon, you’ll have top clients begging you to work with them.

What’s stopping you from bringing your copywriting and sales letters to the next level, and earning top fees and royalties from the best clients in the business?

Scroll to the top and click the Buy Now button.

Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites (Love-Based Business) (Volume 1)

By Michele PW (Pariza Wacek)

Creative Concepts and Copywriting LLC
Paperback (112 pages)

Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites (Love-Based Business) (Volume 1)
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Product Description:
Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. But, you don't have to use fear – you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. Ahhh -- doesn't that sound wonderful? In this book, copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear – the same principles she's used to help her clients build their businesses over the years. Plus, she includes dozens of exercises so you too can easily implement love-based copy in your own business. Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love.

Supplement Marketing Secrets: How to DOUBLE the Profits of Any Supplement Business in the Next 6 to 12 Months

By Doberman Dan

CreateSpace Independent Publishing Platform
Paperback (184 pages)

Supplement Marketing Secrets: How to DOUBLE the Profits of Any Supplement Business in the Next 6 to 12 Months
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Product Description:
Insider Reveals How You Can Grab YOUR Share Of The $36.7 BILLION Natural Health Explosion! Discover the most effective way to promote, grow and make maximum profits from a nutritional supplement business including: • How to transform any supplement business into to a predictable and reliable autopilot cash-generating machine... practically overnight! • A dirt-cheap way to get your hands on millions of dollars of proven supplement marketing research. (This one secret alone can exponentially increase your profits!) • The fastest and BEST way to go from zero to $1 million in sales... as quickly as possible. (Many supplement business owners not privy to this go broke during the scaling process. That’s no longer a worry for you when you know this one secret.) • How to come up with the most powerful -- and highest converting -- supplement sales copy possible. • The very first thing you must do IMMEDIATELY after you get a new customer. (If you don’t know this, your business will be a never-ending struggle month after month.) • And MUCH more!

The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!

By Bond Halbert

CreateSpace Independent Publishing Platform
Paperback (118 pages)

The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
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Product Description:
WARNING: The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing.  All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but...  All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy.  Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic.  The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake.  Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies.  If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will.  This simple to use formula is great for...  • Punching up your own copy • Smoothing out copy created using templates  • Cleaning up ads generated by copywriting software  Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

 
 

 

 
   
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