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Resources for Copywriting

Copywriting is the art of writing better sales letters and advertising materials.

Here are a few copywriting resources to get you started:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website. Related Web Sites: See Also:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell (Cambridge Marketing Handbooks)

By Andy Maslen

Kogan Page
Paperback (256 pages)

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell (Cambridge Marketing Handbooks)
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Product Description:

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace.  Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.

Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi

Palgrave Macmillan
Released: 2010-12-07
Paperback (213 pages)

The Idea Writers: Copywriting in a New Media and Marketing Era
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Product Description:
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

imusti
Released: 2006-11-17
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley & Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

The Ultimate Direct Marketing, Copywriting, & Advertising Bible-More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales

By Greg Perry

CreateSpace Independent Publishing Platform
Paperback (300 pages)

The Ultimate Direct Marketing, Copywriting, & Advertising Bible-More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales
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Product Description:
It's not bragging if it's fact: Here is your largest and mightiest collection of ready-to-use right now marketing strategies... The largest collection ever published in the history of the world.

All businesses want more sales. Your only complaint is the sheer number of ways you’ll boost your sales right now is too much to implement in a single day, week, month, and perhaps year.

But that’s okay, do not fret, because if all you did was skim this book’s strategies for 5 minutes, you’d come away with at least a dozen ways to increase your sales and income within the next 2 hours.

If you’re a Copywriter or business owner – you can and perhaps should be both – you’ll immediately find:

• Short-term Strategies
• Long-term Strategies
• Terrific Tips
• Warnings to Heed
• and Sales-Boosting techniques

that you’ll apply to your business right away to make more money in practically every aspect. That business can be a huge retail chain, a local, neighborhood store, a barbershop, an in-home service company, an online empire, or even a family eBay business.

Organized by more than 90 topics, from the general (such as Budgets and Money) to specific example businesses (such as Doctors & Dentists, Car Dealers, Plumbers, and even eBay Selling) to vital Marketing topics (Headlines, Your USP, Ads, Yellow Pages, Referrals, Customer Service, Your Front-End, Your Back-End, and of course a whirlwind of techniques to maximize income from your all-important Customer List, this massive collection of selling wisdom was designed to maximize your income and minimize time you spend implementing each technique out of the hundreds of sales-boosters given to you here.

Here’s hoping your income in the next three months tops the previous three years (that’s actually a low-level possibility if you implement even 8% of this book’s immediately-usable advice)!

Websites that Convert: The fundamentals of writing compelling website copy

By Claire Suellentrop

LoveYourCustomers.co
Released: 2017-04-05
Kindle Edition (85 pages)

Websites that Convert: The fundamentals of writing compelling website copy
 
Product Description:
If you’re a founder who saw a problem in the world, poured your soul into building something that solves that problem, and now need to convince the rest of the world to care as much as you do about your new product...this is your book.

Sound like you? Keep reading...

This one-sitting read outlines the fundamentals of creating a compelling website that transforms visitors into customers.

While the techniques you'll learn are useful for planning many aspects of a website (design, graphics, video, etc), this book focuses specifically on messaging and copy.

Once you’ve finished this book, you’ll know the basics of:
- How to create a strong, goal-based website strategy
- How to identify which pages of your site are mission critical, and which you can put on the back burner for later (or cut completely)
- How to get inside your customers’ — or future customers’ — heads, and understand what they really need to hear to sign up for your product
- How to scour the internet for sticky, swipe-worthy website copy — so you don’t have to write from scratch or guess what words to use
- How to actually talk to your customers 1:1 — not near as intimidating as it sounds!
- How to distill all your customer research into the messages your target audience is dying to hear
- How to write website copy that makes people say “WHOA — I need to buy this.”

High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Conversion Rates by 30% or More

By Scott Frothingham

CreateSpace Independent Publishing Platform
Paperback (34 pages)

High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Conversion Rates by 30% or More
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Product Description:
The 50 tips in "High Conversion E-Mail Copywriting" can fine-tune your e-mail copywriting skills to make your customers more loyal, your prospects more responsive and your list more profitable. Understanding the way that your prospects and customers read their e-mail will help you create messages that will gain and hold their attention, boosting response rates to new levels. "High Conversion E-Mail Copywriting" is a quick and easy guide to taking your e-mails to the next level of performance and success. Buy a copy today and start seeing results right away.

Love-Based Copywriting System: A Step-by-Step Process To Master Writing Copy That Attracts, Inspires And Invites (Love-Based Business) (Volume 2)

By Michele PW (Pariza Wacek)

Creative Concepts and Copywriting LLC
Paperback (178 pages)

Love-Based Copywriting System: A Step-by-Step Process To Master Writing Copy That Attracts, Inspires And Invites (Love-Based Business) (Volume 2)
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Product Description:
Ready To Ditch Selling Using Fear, Hype, and Ick? And Instead Learn To Write Copy That Attracts, Inspires and Invites Your Ideal Clients Into Your Business? In Michele's first book, "Love-Based Copywriting Method," she walks you through why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead. In this book, "Love-Based Copywriting System," Michele rolls up her sleeves and walks you through her exact system that she has used over the years to help her clients build successful businesses and get their work out into the world in a big, love-based way. You're going to get the nitty gritty on what you need to do to write love-based copy. It includes step-by-step exercises, templates for the different promotional pieces (such as the copy you would use on a website or an email), a love-based tips section to take the teachings deeper and even advanced copy training for those who have mastered the basics. This book is perfect if you're new to writing copy or are looking to improve your skills (and results) with your marketing pieces.

How To Make Money On Social Media: Everything You Need To Know To Be Successful

By Stephen Bates

Released: 2017-03-15
Kindle Edition (30 pages)

How To Make Money On Social Media: Everything You Need To Know To Be Successful
 
Product Description:
+ Free bonus inside the book!! Limited copies available!!!

Greetings! This book is a broad guide for the folks who are charmed to be acquainted with all about making of money with the help of a social media. At present, people who have a curiosity in earning money by social media, this guide increase an enormous knowledge about social media. It is a guide which is for the learners in which they will study about diverse portions of social media. It will guide your method of earning monthly income. I have pointed out in this book the techniques of earning money and increasing marketing productivity and much more things.
The over-all public in their professional fields thinks through it very important to have a level and polished way of increasing productivity because it makes importance of an employee. A Massive amount of people nowadays are having problems in making money. It doesn’t matter whether you are in school, college, university or any other professional field, making attractive income is the main problem for everyone. This guide will also monitor the readers about the process of the social media marketing. It has also clarified simple procedures of writing ads on social media. This guide has devoted the full chapter to guide the readers about the method of making a vast business. To inform them more about the method of making money I have talked about different forms of social media as well. This book covers everything about a proper money making strategies by using social media. For your relaxation, I have parted my e-book into succeeding categories:
Chapter 01: Introduction to the Social Media
Chapter 02: Introduction to Method of Making Money on Social Media
Chapter 03: Introduction to Social Media Marketing by a Social climber
Chapter 04: The Best Methods to Make Money by Social Media
Chapter 05: The Earning of Income on Social Media
Chapter 06: The Making of Money by Instagram

Marketing Sidekick: A Collection of High Converting, Attention Grabbing Words, Phrases and Headlines to Help You Promote Your Products, Services and Ideas

By Matt Bacak

Infosoft360
Paperback (532 pages)

Marketing Sidekick: A Collection of High Converting, Attention Grabbing Words, Phrases and Headlines to Help You Promote Your Products, Services and Ideas
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Product Description:
This is a huge direct response copywriters handbook full of swipes for sales letters, sales letter writing, email writing, email marketing copy, direct response advertising and direct response social media marketing. The Marketing Sidekick was created to be your co-pilot to help you navigate through the thickest of writer’s blocks, and fly your way towards clear skies and clear profits! Let’s face it, it isn’t always easy coming up with sales letters, emails, social media posts, generating copy, or to put out an effective advertisement. Developed by legendary internet marketing millionaire Matt Bacak, the Marketing Sidekick is a three-part powerhouse of idea generators, or “swipes”, created and compiled to help you generate and communicate fresh ideas and ultimately make sales. Part one is focused on drawing in your customers, part two is meant to get them to keep reading while injecting subtle pre-sale thoughts, and part three is there to ensure you get the sale. Each part contains chapters of split tested headlines, words, and phrases to adapt, tweak & alter for any marketing scenario that might be thrown your way!

 
 

 

 
   
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