Copywriting

• ISBN13: 9780971640719
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 11 other books.

"There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read." - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer

"Marcia Yudkin is a genius at writing copy that gets read and makes sales. This brilliant book reveals her proven secrets, tips, tricks and more. I have 30 years experience as a copywriter and found gems in here I didn't know or had forgotten. Read Meatier Marketing Copy - It's got the beef!" - Joe Vitale, Author, Hypnotic Writing, Buying Trances, Attract Money Now and many other books

• Are you an entrepreneur or salesperson who needs more qualified leads? How about converting your existing leads into paying customers and clients, much faster?
• Are you a doctor, financial services, or other trade professional, who's always dreamed of having effortless, 'almost magic-like' marketing that'll have your daily planner filled with appointments?
• Do you own a jewelry store, dry cleaners, or other retail establishment you'd love to see packed with paying customers?
• Have you had it 'up to here' with clients who demand first-class service, even though they're on a Wal-Mart budget? Do you want to avoid tire-kickers who shop around for the lowest prices in town or online, and instead, only deal with ultra-rich clients who are thrilled to be working with someone of your caliber?

If you answered 'Yes!' to any of these questions, or if you just want to make a LOT of money, very quickly, then this is the most exciting and important book you will ever read. Often compared to Eugene Schwartz 'Breakthrough Advertising,' inside you'll discover:

• How Garber made $578,463 in one year with a small list of customers, without spending a dime on advertising and almost all at 90% profit. Garber shows you how to at least double your sales, whether you work online, offline, or both. Not by begging JV's or affiliates to promote you, but by using fresh new ideas that work in ANY business.
• On page 42, you'll uncover the single greatest secret weapon for making money in any business. How powerful is this secret? Quite simply, it is the best source of ongoing and predictable income, referrals and repeat business, in the world. And, it has almost zero downside risk.
• What about advertising? Are you sick and tired of running online and offline ads that never get the kind of responses you want? Is your website more like a ghost town than a bustling freeway, filled with traffic? Don't worry, Chapter 23, How To Write A Sales Letter That Sells, gives you the blueprint to designing compelling ads that'll have your buyers lined up and practically begging you to take their money. Garber walks you through the 12 proven items you MUST include in every ad or sales letter, to make them perform as reliably as a Swiss watch.
• As you know, there are only three ways to make more money: Raise your prices, get more customers, or increase the value of your average transaction size. In Chapter 12, you'll discover a simple strategy (which takes less than 5 minutes to implement) that gets up to 98.4% of your customers to spend more money with you, every time they buy.
• How to sell products and services for much higher prices and profit margins than your competition! The secret to charging top-dollar is knowing how to 'position' yourself in the marketplace. And this is much easier to do than you think, as you'll see in Chapter 10, How To Become Number One In Your Industry.
• Why conventional business and marketing advice is useless, because it revolves around exchanging time for money. Look, whenever you're trading time for money, your income is limited by the amount of time you're either willing, or are physically able, to work. Garber reveals 2 simple strategies (pages 135 and 321) that leverage your time and multiply your effort, so your cash-flow is no longer tied to how long or how hard you can work. Result: a lot less work... and a lot more money.

Listen, 'hoping' things get better, won't work. Hope is not a good business strategy. In times like this, you need to think smarter, not work harder, and this book shows you exactly how to do this.

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:

• The expanding objectives of direct marketing in the digital age
• Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention
• CRM applications, data mining, call center, campaign management, and sales force automation
• Customer experience management--connecting customers and brands at every touch point
• Brand building with direct marketing tools and techniques
• The growth of direct marketing in Europe, Asia, and Latin America
• Methods of international marketing--both direct and telemarketing

Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.