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Copywriting

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Resources for Copywriting

Copywriting is the art of writing better sales letters and advertising materials.

Here are a few copywriting resources to get you started:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website. Related Web Sites: See Also:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Marketing: Grow Your Business FAST - Online Marketing, Marketing Strategy & Networking (Network Marketing, Copywriting, Wordpress, Blogging, Direct Marketing, Adwords, MLM) (Volume 1)

By Anthony Lewis

CreateSpace Independent Publishing Platform
Paperback (110 pages)

Marketing: Grow Your Business FAST - Online Marketing, Marketing Strategy & Networking (Network Marketing, Copywriting, Wordpress, Blogging, Direct Marketing, Adwords, MLM) (Volume 1)
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Product Description:

Make Huge Sales with Powerful Marketing Strategies!

Do you want to grow your business online?

With Marketing: Grow Your Business FAST, you can conduct market research, grow your business, and build an effective marketing strategy!

Is it time to master online marketing?

Yes! Today’s business environment makes it crucial for you to engage with an online audience. Just imagine – Billions of potential customers are out there, waiting for you! With Marketing: Grow Your Business FAST, you’ll learn what online marketing is, how to meet your customers’ needs, and what you can to do connect to a bigger audience – today!

You’ll even learn about the SIVA model!

Furthermore, Marketing: Grow Your Business FAST teaches you a variety of vital online marketing skills and concepts:

  • Target Marketing
  • Methodical Marketing
  • Consumer Marketing Research
  • Business-to-Business Marketing Research
  • Quantitative and Qualitative Market Research
  • Primary and Secondary Research
  • Globalization Opportunities
  • Marketing Strategy Development
  • Intensive and Integrative Growth Strategies
and so much more!

You’ll be so glad you got this valuable information!

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

John Wiley Sons
Released: 2006-11-17
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The Real Estate Investing Copywriter's Playbook: Do More Real Estate Deals With These Proven Step-By-Step Marketing Strategies

By Aaron Hoos

CreateSpace Independent Publishing Platform
Paperback (176 pages)

The Real Estate Investing Copywriter s Playbook: Do More Real Estate Deals With These Proven Step-By-Step Marketing Strategies
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The Real Estate Investing Copywriter's Playbook by Aaron Hoos will shows you how to find more sellers and buyers with step-by-step marketing strategies that are field-tested and proven. The secret to successful real estate investing is this: it's less about the DEALS and more about the PEOPLE. The most successful investors focus on finding more people and solving their real estate problems. But how do you find more people? How do you find the right people? How do you tell them about your solution? (And, once you've told them, how do you get them to take action?) That's where copywriting comes in: Compelling copywriting should attract more of the right sellers or buyers and make them want to do a deal with YOU. And who better to show you how to do that than the world's only exclusive real estate investing copywriter who has worked with some of the very best investors? Aaron Hoos is the Real Estate Investing Copywriter. He works with investors from all around the world -- from wholesalers to rehabbers to landlords, from commercial to residential, from newbies to renowned experts, from individuals to hedge funds, and more. In The Real Estate Investing Copywriter's Playbook, Aaron shares his best insights with you. These are proven, actionable strategies crafted from years of working closely with investors to create copy that brings in more sellers and buyers. * You'll get psychological hacks to help you find more of the right sellers and buyers * You'll learn a framework to rapidly create better copy * You'll discover which marketing methods work and which are money-wasters * You'll read his proven best practices for connecting with more sellers and buyers * You'll also get step-by-step action plans and field-tested downloadable templates Whether you are just getting started or you are growing to the next level, it's all here. Refer to it daily to level up your marketing and connect with more sellers and buyers. Learn more about Aaron Hoos the Real Estate Investing Copywriter at RealEstateInvestingCopywriter.com

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

By Andy Maslen

Kogan Page
Paperback (256 pages)

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
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  • Kogan Page
Product Description:

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace.  Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.

Ideal for experienced copywriters who want to stay ahead of the game as well as new copywriters catching up with their more experienced peers, Persuasive Copywriting helps readers improve their copywriting skills and perfect the emotion-driven sale.

Word Genius: What To Say And How To Say It The Ultimate Branding Bible, Advertising Encyclopedia, Sales Manual and Marketing Dictionary and Thesaurus

By David Fagan

Speaker House Publishing
Released: 2018-10-16
Kindle Edition (304 pages)

Word Genius: What To Say And How To Say It The Ultimate Branding Bible, Advertising Encyclopedia, Sales Manual and Marketing Dictionary and Thesaurus
 
Product Description:
Tired of looking for the right words? Struggling to explain your value? Think you would make more money if people really understood what your organization actually does? You'll never be stumped again! This is all about the best words and how to use them.

Welcome to the ultimate resource guide for Marketers, Advertiser and Entrepreneurs. It's filled with...

*Money Making Methods for Branding, Advertising, Selling, and Marketing
*Specific Ways to Create Winning Names, Slogans, Tag Lines, Titles, and Subtitles
*Attention Getting Subject Lines, Headlines, Website Names, Social Media Posts, Memes and Monikers
*Proven Formulas to Create Elevator Speeches, Presentation Pitches and Sales Tools
*1000+ Marketing Verbs and their Synonyms
*1000+ Copy Writing Action Invitations
*331 Marketing Adjectives and their Synonyms

You don't even have to read the whole book through to get instant value. Most of the book is compiled of stand alone sections and chapters designed to give you fast and easy answers to your word searches. It's Word Genius!

Copywriting: The High-Paid Content Writers Secrets About Powerful Copy That Sells And Generate Leads

By Federico Fort

Released: 2018-06-15
Kindle Edition (80 pages)

Copywriting: The High-Paid Content Writers Secrets About Powerful Copy That Sells And Generate Leads
 
Product Description:
Want to become a better blogger? Learn today super effective copywriting secrets to make your content shine brighter than you ever thought possible!

If you could hire four top copywriters to write your content, what would they do for you?
What are the tricks they’d use to engage more visitors… and get them to convert?

The best-known content marketers and thought leaders are always learning, and using this knowledge to create unique and powerful content that engage thousands of readers.

To find out, you could shell out well over $1000/hr and believe me... that’d be money well spent.

Imagine having to drive from your home to… somewhere.

How do you plan your trip? You can’t, right?
You need to know your destination first.
Writing great copy that sells is much the same.

Just like on a trip, visitors travel through your content towards a destination.

To get visitors to your desired destination, you have to ensure they know how sunny that destination is and how will your product or service improve their lives.

That’s why whenever you write, you’re appealing to someone’s emotions. This is absolutely the only way you will ever sell anything with your writing, ever.

As human beings, we have emotional reactions to all kinds of things. Some of the very common ones that trigger emotion are family, love, security, success, power, excitement, sex, and glory.

So what you need do know is how you can figure out which emotions and effective triggers your audience responds to and incorporate them into your copywriting.

Avoiding also the biggest mistakes not only makes your content more compelling; your confidence as a writer also grows and you can stop staring at a blank sheet.

So, why Copywriting is so important?

Content is king, good marketing copy attracts people, leads to engagement and converts people into customers. Copywriting can boost your sales, improve your market penetration and your margins.

Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition and I’m going to show you how.

Because Taking the time to find the right words can mean the difference between mediocre and great copywriting that converts more leads in hungry buyers.

Why is this book different?

There are lots of great courses on copywriting but this book is a copywriting master guide which allows you to learn and take your skills to the next level in an easy to follow system.

I will show you how to use your copywriting skills and use the best marketing tactics to get clients fast and skyrocket your sales with the most powerful sales-lead generation secrets of all time.

Here is what you will learn:

The business writing “rules” you should revel in breaking
Apply the power of emotional drivers, even when writing in a B2B environment
How to build trust and create empathy in prospects
Structure and write the best killer and compelling sales copy and use the power of words to generate more leads and sales
How to write powerful headlines and call to actions
How to “read your customers’ minds
How to write powerful stories step-by-step
The easily avoidable mistakes that are turning your customers off
More and more...

Who will benefit?

Aspiring novice copywriters wanting to master their skills as a real Master Copywriter
Small business owners, Entrepreneurs, Start-up companies and freelancers
Web designers seeking an extra revenue stream from existing clients
Anyone aspiring to reach new customers and improve sales conversion
Anyone who wants to use copywriting to make a six figure income working from home.

If you have a strong desire to be a great writer this course will really boost your business writing and Communication skills that will make you stand out.

What are you waiting for? Take action today and get your copy!

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word

By David Garfinkel

CreateSpace Independent Publishing Platform
Paperback (154 pages)

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
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In this book, you’ll learn how direct marketers shatter sales records with the written word.

Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process.

There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.

You’ll discover:

• How to build a powerful sales message that makes money
• Secrets of headlines that all but force prospects to read your message
• Easy shortcuts to creating profitable bullet points
• Negative optism: a revolutionary new way to create empathy with prospects
• Stories that boost sales—how to write them, step-by-step
• Insider secrets for “amping up” the emotional power of your copy
• How to put it all together to build trust in prospects and close the sale

Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.

This Is Marketing: You Can't Be Seen Until You Learn to See

By Seth Godin

Portfolio
Released: 2018-11-13
Hardcover (288 pages)

This Is Marketing: You Can t Be Seen Until You Learn to See
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Product Description:
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

SUMMARY: Building a StoryBrand: Clarify Your Message So Customers Will Listen: By Donald Miller | The MW Summary Guide (Persuasion Marketing, Copywriting, Storytelling, Branding Identity)

By The Mindset Warrior

CreateSpace Independent Publishing Platform
Paperback (76 pages)

SUMMARY: Building a StoryBrand: Clarify Your Message So Customers Will Listen: By Donald Miller | The MW Summary Guide (Persuasion Marketing, Copywriting, Storytelling, Branding Identity)
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Product Description:
An Easy to Digest Summary Guide...

>> BONUS MATERIAL AVAILABLE INSIDE <<

If you're looking for alternative methods to heal from certain diseases or you're simply looking to recharge your mitochondrial health for a more energizing life experience, you're going to want to read this one..

The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply.

Maybe you've read the original book but would like a reminder of the information? Maybe you haven't read the book, but want a short summary to save time? Maybe you'd just like a summarized version to refer to in the future?

In any case, The Mindset Warrior Summary Guides can provide you with just that.

Lets get Started. Download Your Book Today.... NOTE: To Purchase the "Building a StoryBrand"(full book); which this is not, simply type in the name of the book in the search bar of Amazon


 
 

 

 
   
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