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Resources for Copywriting
Copywriting is the art of writing better sales letters and advertising
materials.
Here are a few copywriting resources to get you started:
(If this is all a bit too much to take in one go, you could start by reading Make Your Words Sell).
Related Links
By Jon Wuebben
Encore Publishing
Hardcover (270 pages)
 | List Price: $19.95
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Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage. Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today. Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way |
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By Mark Shaw
Laurence King Publishers
Paperback (216 pages)
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Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.
Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter.
Leading industry talents from both the US and UK are interviewed major campaigns covering all areas of the industry are illustrated in color and examined in depth and exercises and tips aid in developing writing editing and presentation skills.
Revealing the secrets of this rapidly expanding profession Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing. |
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By Janice M. King
WriteSpark Press
Paperback (368 pages)
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Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies.
Ideal for both novices and experienced communicators, Copywriting That Sells High Tech provides valuable insights and practical advice on writing clear and compelling promotional materials for technology products and services. The book is full of hundreds of ideas, examples, and techniques for improving the content of print and online materials.
Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration.
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By G. Gilbert Carlson
Wicked Wolf Press
Spiral-bound
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Write million dollar headlines, create powerful copy for websites, e-mail marketing, catalogs, direct mail and ads! - - - - WORKING WITH THE MAIL ORDER MILLIONAIRE, I LEARNED SECRETS HE USED TO CREATE MILLION DOLLAR MAIL ORDER PROJECTS. - - - - Skills that helped me create extremely profitable marketing. ALL THOSE COPYWRITING SECRETS AND MANY MORE ARE NOW IN MY BOOK: MAIL ORDER MILLIONAIRE COPYWRITING SECRETS. - - - - No need to buy several copywriting books, everything that works is right here in this amazing book. YOU DO NOT HAVE TO BE AN EXPERIENCED COPYWRITER TO PRODUCE MILLION DOLLAR COPY, ALL YOU NEED IS MY BOOK! - - - - If I attempted to list everything here that I squeezed in the book, I would run out of room and I would make your brain numb. I GUARANTEE YOU WILL BE OVERWHELMED, YOU WILL CALL IT YOUR COPYWRITERS TOOLKIT. - - - - Grab this and start writing powerful copy. Increase response from your marketing without paying big bucks to a copywriter. ALREADY A COPYWRITER? USE THIS AND BECOME A COPYWRITING GENIUS AND REALLY COLLECT SOME BIG FEES! - - - - Do not let my low price fool you, it should be selling for a high price! - - - - NOT A MASS PRODUCED BOOK THAT YOUR COMPETITORS MIGHT HAVE, THIS SPECIAL LIMITED REPORT IS PRINTED ON 8 ½ X 11 PAGES AND SPIRAL BOUND SO YOU WILL BE ABLE TO OPEN IT UP FLAT AND EASILY GET AT ALL THE POWERFUL COPYWRITING SECRETS INSIDE. - - - - Besides learning all these copywriting secrets in this book, check out my other book: Mail Order Millionaire Copywriting Words, to get powerful marketing words, how to use them and templates for instantly creating powerful copy and headlines! |
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By Richard Bayan
McGraw-Hill
Paperback (160 pages)
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. - More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift |
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By G. Gilbert Carlson
Wicked Wolf Press
Spiral-bound
 | Lowest New Price: $21.95
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Write million dollar headlines, create powerful copy for websites, e-mail marketing, catalogs, direct mail and ads! - - - - WORKING WITH THE MAIL ORDER MILLIONAIRE, I LEARNED SECRETS HE USED TO CREATE MILLION DOLLAR MAIL ORDER PROJECTS. - - - - Skills that helped me create extremely profitable marketing. ALL THOSE COPYWRITING SECRETS AND MANY MORE ARE NOW IN MY BOOK: MAIL ORDER MILLIONAIRE COPYWRITING SECRETS. - - - - No need to buy several copywriting books, everything that works is right here in this amazing book. YOU DO NOT HAVE TO BE AN EXPERIENCED COPYWRITER TO PRODUCE MILLION DOLLAR COPY, ALL YOU NEED IS MY BOOK! - - - - If I attempted to list everything here that I squeezed in the book, I would run out of room and I would make your brain numb. I GUARANTEE YOU WILL BE OVERWHELMED, YOU WILL CALL IT YOUR COPYWRITERS TOOLKIT. - - - - Grab this and start writing powerful copy. Increase response from your marketing without paying big bucks to a copywriter. ALREADY A COPYWRITER? USE THIS AND BECOME A COPYWRITING GENIUS AND REALLY COLLECT SOME BIG FEES! - - - - Do not let my low price fool you, it should be selling for a high price! - - - - NOT A MASS PRODUCED BOOK THAT YOUR COMPETITORS MIGHT HAVE, THIS SPECIAL LIMITED REPORT IS PRINTED ON 8 ½ X 11 PAGES AND SPIRAL BOUND SO YOU WILL BE ABLE TO OPEN IT UP FLAT AND EASILY GET AT ALL THE POWERFUL COPYWRITING SECRETS INSIDE. - - - - Besides learning all these copywriting secrets in this book, check out my other book: Mail Order Millionaire Copywriting Words, to get powerful marketing words, how to use them and templates for instantly creating powerful copy and headlines! |
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By G. Gilbert Carlson
Wicked Wolf Press
Spiral-bound (89 pages)
 | Lowest New Price: $14.99
(As of 18:04 Pacific 2 Jul 2009 More Info)
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Use these secret selling words to create million dollar headlines, create powerful copy for websites, e-mail marketing, catalogs, direct mail and ads! - - - - WORKING WITH THE MAIL ORDER MILLIONAIRE, I LEARNED SECRETS HE USED TO CREATE MILLION DOLLAR MAIL ORDER PROJECTS. - - - - Skills that helped me create extremely profitable marketing. ALL THOSE SECRET COPYWRITING WORDS AND HEADLINES AND MORE ARE NOW IN MY BOOK MAIL ORDER MILLIONAIRE COPYWRITING WORDS. - - - - No need to buy several copywriting books, the words that work are right here in this amazing book. YOU DO NOT HAVE TO BE AN EXPERIENCED COPYWRITER TO PRODUCE MILLION DOLLAR COPY, ALL YOU NEED IS MY WORD BOOK! - - - - If I attempted to list here everything that I squeezed in this book, I would run out of room and I would make your brain numb. I GUARANTEE YOU WILL BE OVERWHELMED, YOU WILL CALL IT YOUR COPYWRITERS TOOLKIT. - - - - Grab this and start writing powerful copy. Increase response from your marketing without paying big bucks to a copywriter. ALREADY A COPYWRITER? USE THIS AND BECOME A COPYWRITING GENIUS AND REALLY COLLECT SOME BIG FEES! - - - - Do not let my low price fool you, it will be priceless to you! - - - - NOT A MASS PRODUCED BOOK THAT YOUR COMPETITORS MIGHT HAVE, THIS SPECIAL LIMITED REPORT IS PRINTED ON 8 ½ X 11 PAGES AND SPIRAL BOUND SO YOU WILL BE ABLE TO OPEN IT UP FLAT AND EASILY GET AT ALL THE POWERFUL COPYWRITING WORDS AND HEADLINES INSIDE. - - - - Besides getting all these copywriting words in this book, also check out my other book: Mail Order Millionaire Copywriting Secrets, to get powerful copywriting secrets! |
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By Moi Ali
Butterworth-Heinemann
Paperback (192 pages)
 | List Price: $32.95
Lowest Used Price: $22.94
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COPYWRITING provides a step-by-step account of how to write persuasive marketing material. Not only does the book address the different pieces of work that a PR person or marketing assistant might be called upon to produce, but it also concentrates on building confidence in the writer's skills by covering the do's and don'ts of copywriting. Includes tips from professionals. |
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By Robert Collier
North Audley Media
Kindle Edition
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Lost and out-of-print for over sixty years, Robert Collier's "How To Make Money At Home In Spare Time By Mail" will be a welcome addition to your success library. Collier is your personal guide through a seven lesson "Master's Class" on marketing, and entrepreneurship. You will learn the the secrets of back-end ofers, scarcity, bonuses, guarantees, risk-reversals, reason why advertishing plus.... - Over FORTY-THREE Clasic Sales Letter Examples! - The ONE thing that interests your prospects more than anything else. - The SIX primal motivations of human nature! -The THREE essential elements of any sales letter! - The ONE thing you need to succeed in business..., and its not money - FREE BONUS! Collier's MILLION DOLLAR SALES LETTERS! If you are a copywriter, direct marketer or Internet publisher, when it comes to learning marketing there are few teachers like Robert Collier. |
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By Jim Turner
The Gale Group
Released: 2005-07-31
Digital (3 pages)
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This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 2003. The length of the article is 712 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: For better response, personalize your copywriting. (Direct Mail Essentials).
Author: Jim Turner
Publication: Bank Marketing (Magazine/Journal)
Date: March 1, 2003
Publisher: Bank Marketing Assn.
Volume: 35 Issue: 2 Page: 43(1)
Distributed by Thomson Gale |
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