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Resources for Copywriting

Copywriting is the art of writing better sales letters and advertising materials.

Here are a few copywriting resources to get you started:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website. Related Web Sites: See Also:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

imusti
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Laurence King
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

The Adweek Copywriting Handbook

By Joseph Sugarman

Wiley
Released: 2006-11-17
Paperback (360 pages)

The Adweek Copywriting Handbook
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  • John Wiley Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

By Jim Edwards

Author Academy Elite
Released: 2019-12-09
Kindle Edition (330 pages)

Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . .  No Matter What You Sell Or Who You Sell It To!
 
Product Description:

What if you could sell anything to anyone?

Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.

Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call,or pull out their wallets and buy from you.

Whether you're a coach, author, "funnel hacker", e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future.

In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:
  • Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!
  • Fact #2: Poor Copywriting = Struggle forever and die poor!
Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.

This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)

If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you.

If you need to make more sales -- no matter what you sell or who you sell it to -- this book is for you.

Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.

The Freelance Content Marketing Writer: Find your perfect clients, Make tons of money and Build a business you love

By Jennifer Goforth Gregory

Jennifer Goforth Gregory
Paperback (274 pages)

The Freelance Content Marketing Writer: Find your perfect clients, Make tons of money and Build a business you love
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Learn how to find high paying clients and join the ranks of high earning freelance content marketing writers. Earn six figures as a freelance content marketing writer with this comprehensive how-to guide.This book reveals their secrets. Inside is everything you need to know to start or grow a freelance content marketing business. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love.You’ll learn how to:• Craft an LOI that’s worth $10k or more• Create a website and LinkedIn profile that brings clients to you• Tap into your experience and skills to find your perfect niches• Write great content that your clients love• Design a business that gives you work-life balance

This Is Marketing: You Can't Be Seen Until You Learn to See

By Seth Godin

Portfolio
Released: 2018-11-13
Hardcover (288 pages)

This Is Marketing: You Can t Be Seen Until You Learn to See
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Product Description:
#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

By Ian Brodie

Rainmaker Publishing
Paperback (160 pages)

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
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"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop

Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing

Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.

Inside the book you'll discover:

  • The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.
  • 6 surefire subject line models that will get your emails opened and read.
  • The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list).
  • How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.
  • The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong).

"We've seen a threefold increase in leads and we've won several new clients." Adrian Willmott

Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.

No jargon. No fluff. Just practical, real-world strategies that deliver results.

"Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer

Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.

How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice.

The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?

Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109.

"Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook

Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.

If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi

Palgrave Macmillan
Released: 2010-12-14
Paperback (224 pages)

The Idea Writers: Copywriting in a New Media and Marketing Era
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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

By Perry Marshall

Perry Marshall
Paperback (230 pages)

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
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  • 80 20 Sales and Marketing
Product Description:
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work.

When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem.

80/20 can demolish any sales and advertising problem.

"If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."

- Dan Kennedy, Author, The Ultimate Marketing Plan

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:
  • Slash sales & marketing time-wasters (page 117)
  • Locate invisible profit centers in your business (page 31)
  • Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
  • Gain "Pareto principle" positions on search engines (page 70)
  • Differentiate yourself from rivals (page 67)
  • Gain esteem in your marketplace (page 154)
Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success.

You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.

Easy Read

"It is an easy read...very accessible, shortchapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.

Optimized for Speed Learning

Specially marked "Pareto Points" help you digest the most valuable 80/20 Principles in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."

80/20 = Law of Nature
 
The 80/20 Principle is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Principle in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.

Online Marketing Tools Come with the Book
 
Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers and sellers.

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

By Donald Miller

HarperCollins Leadership
Released: 2020-03-17
Hardcover (240 pages)

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
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Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.

Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.

Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.

Praise for Marketing Made Simple

"I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round.  They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant

"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital

"A client went from $15MM last year to $27MM so far this year.  All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder

"Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week.  And that’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC

Persuasive Copywriting: Includes Copywriting: Persuasive Words that Sell, Mind Hacking: 25 Advanced Persuasion Techniques, Email Marketing: Convert Leads into Customers | Updated 2019 Internet Edition

By Luigi Padovesi

Luigi Padovesi
Audible Audiobook

Persuasive Copywriting: Includes Copywriting: Persuasive Words that Sell, Mind Hacking: 25 Advanced Persuasion Techniques, Email Marketing: Convert Leads into Customers | Updated 2019 Internet Edition
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Product Description:

Copywriting is the art of using words to achieve a goal. 

This is a bundle of three books exploring mental manipulation through written communication. An indispensable collection for entrepreneurs and marketers. 

Discover the secrets of persuasive copywriting and write effective emails and sales pages. 

We will examine how the persuasive and emotional component plays an increasingly crucial role in the sales game. 

We will analyze the objections that will block your client's purchasing instinct and the secrets to conclude a transaction in the most effective way. With this book you will discover...

  • The origins of copywriting and the problems it solves in the customer's mind 
  • What do we mean by persuasive copywriting  
  • The two mistakes 99% of copywriters unkowingly commit 
  • How to maximize your value-by-word 
  • How to bring value to your specific target to make them trust you - and purchase from you  
  • The secret words that will have a massive impact on your campaigns
  • How to create affinity with your client 
  • Use transparency and intrigue 
  • Learn how to grant flattery and behavioral licences
  • Which numbers you can leverage 
  • Appeal to authority - even if there's no real authority yet 
  • Discover how to craft a common enemy 
  • How to proceed by steps to avoid refusal 
  • How to be aggressive with sales 
  • Learn how to craft a false alternative 
  • Discover the tricks to create familiarity with your customers

 
 

 

 
   
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