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Resources for Copywriting

Copywriting is the art of writing better sales letters and advertising materials.

Here are a few copywriting resources to get you started:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website. Related Web Sites: See Also:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

John Wiley Sons
Released: 2006-12-11
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi

Palgrave Macmillan
Released: 2010-12-14
Paperback (213 pages)

The Idea Writers: Copywriting in a New Media and Marketing Era
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Product Description:
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

COPYWRITING 2019: The Most Updated Guide to Creating the Best Copy in the Market and Taking any Business to the Next Level

By James Stone

Released: 2019-02-25
Kindle Edition (51 pages)

COPYWRITING 2019: The Most Updated Guide to Creating the Best Copy in the Market and Taking any Business to the Next Level
 
Product Description:

Are you feeling overwhelmed by your pursuit of a successful copywriting career?


Don’t worry, this book is here to help you learn exactly that and more. Are you asking yourself how? It’s simpler than you think. It just takes a little bit of patience and planning. This book will show you and explain to you ways in which you can achieve your dream of breaking into the copywriting world and start working on your portfolio. You will learn about the different tactics and strategies you should be aware of to make it to the top, including the use of different copywriting styles, how to build a powerful copywriting message that sells, and much, MUCH more.


Throughout the chapters, the tips that were given were to help you to see copywriting isn’t just writing a flowery description about a product. It’s about convincing a target audience they can’t live without having a certain product. It’s about belief in the product. It’s also about being able to express all of this in such a way that your message targets the audience most likely to buy the product you are selling.


Does this sound a bit overwhelming to you? It might, but that’s okay.


Look into the competition and find their weaknesses. The iPad advertisers did this perfectly, in that they knew the public still suspiciously views the innovative and complicated systems produced by iPad competitors. Instead of describing their system in a complex way, they demonstrated it as totally suitable to everyone’s lifestyle in a stylish way. That’s clever, honest copywriting, and it hit the target audience in a way no one could have anticipated. The new iPad Air has equally taken the imagination of the public by storm by offering lightness the old iPad didn’t offer. However, you’d be hard pressed to make an iPad user part with the technology once you made the sale.


We told a similar story about cut-price airlines and how luxury airlines exploited the fact that "no frills" may not be what a discerning traveler is looking for.


A good copywriter knows the following:


  • The benefits of the product to the target population

  • The competition and what it offers in comparison with your product

  • The medium by which advertising will be spread

  • The time limits or constraints the copywriter must work within

  • The public sector at which the adverts are aimed

  • Once you add having a great vocabulary coming up with brief but imaginative copy people automatically associate with the product, you will have sufficient information to persuade the public to buy. Look back at the catchphrases we shared with you, as some of these are so typical of what is being used to lure the public these days. Some of these will last for generations because consumers believe in what they are investing.


    Aside from the eventual monetary aspect of being a successful copywriter, this book will teach you many other invaluable secondary skills related to the industry. You will get to find out what every beginner copywriter needs to know, what qualities a copywriter should have, how to utilize different copywriting styles, and you will learn how to apply your learned knowledge in a real-life situation, which is what matters ultimately.


    I hope my book will help aspiring copywriters, enthusiasts and anyone interested in the industry who are looking for that perfect break-through in their career, while also providing you with an awesome, fun way to improve your skills. So, convince yourself with your own eyes about what I am talking about and start reading the only book you will ever need to become a successful copywriter!

    81 DAYS TO BECOMING AN ONLINE MARKETING SALES MACHINE

    By Kelvin Dorsey

    Kelvin Dorsey
    Released: 2016-09-02
    Kindle Edition (349 pages)

    81 DAYS TO BECOMING AN ONLINE MARKETING SALES MACHINE
     
    Product Description:

    This book you’re checking out is for both novice and seasoned online-marketer alike.

    I don’t care if you couldn’t sell a life jacket to a drowning man.

    But no matter.

    Because If you simply apply the sales insights contained in this book, you’ll be well on your way to making your first big bundle of sales online.

    Are you an experienced marketer?

    Great.

    Then by following these sales secrets your sales will consistently increase like the bank account of Bill Cosby’s lawyer.

    Listen, in the same way that exercising and eating better will improve your health, applying these sales secrets will improve your sales.

    OK, enough corn, let’s get to the red meat.

    Here’s a Little Taste of What’s Inside:


    • What Jay Leno discovered while performing as a comedian at strip clubs – and how you can use this discovery to dramatically boost your sales
    •  The “steal the market” method used by Alfred P. Sloan (former General Motors CEO) that took General Motors to the #1 position in the automotive industry; leaving the once dominant Ford to eat their dust (here’s what it is and how you can exploit it, too)
    • How to effortlessly Flip a prospect’s NO into a YES. (do this one simple thing and watch your sales conversions soar)
    • A strange but powerful marketing secret taken from the polygamy community that increases customer loyalty the likes of which you have never seen (I know this seems weird, but just wait until you try it!)
    • The easiest and fastest way to become a great copywriter (I said easy and fast – not fun. It’s tedious but it will make you damn good – fast!)
    • The “Earnest Hemingway sales method” that dramatically increases engagement (Excellent for email marketing. Subscribers will be glued to your promotional emails when you use this)
    • A persuasion secret used by the world’s most charismatic and influential leaders (this persuasion secret is neurologically impossible to ignore and works like crazy in promotional emails, too)

    And a TON more I don’t have room to tell you here.

    Know this:

    The sales insights you’ll gain from this book will stay with you for the rest of your life.

     Invest in yourself – read this book, apply it, and watch the sales come flooding in.

    (Happy days)


    ORDER NOW!!!

    High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Conversion Rates by 30% or More

    By Scott Frothingham

    Y&T Concept and Design
    Audible Audiobook

    High Conversion E-Mail Copywriting: 50 E-Mail Marketing Copywriting Tips to Increase Your Conversion Rates by 30% or More
    List Price: $3.95*
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    Product Description:

    The 50 tips in High Conversion E-Mail Copywriting can fine-tune your e-mail copywriting skills to make your customers more loyal, your prospects more responsive and your list more profitable. Understanding the way that your prospects and customers read their e-mail will help you create messages that will gain and hold their attention, boosting response rates to new levels. High Conversion E-Mail Copywriting is a quick and easy guide to taking your e-mails to the next level of performance and success.

    Copywriting web: 70 frases persuasivas “copia y pega” en español, para escribir mejores páginas de venta en menos tiempo. (Páginas de venta en 3 horas nº 2) (Spanish Edition)

    By Copyn Hood

    Released: 2019-04-01
    Kindle Edition (32 pages)

    Copywriting web: 70 frases persuasivas “copia y pega” en español, para escribir mejores páginas de venta en menos tiempo. (Páginas de venta en 3 horas nº 2) (Spanish Edition)
     
    Product Description:
    ¿Debes escribir una página de venta y no quieres empezar desde cero?

    En este archivo encontrarás:

    + 7 ejemplos de pre-headline para abrir tu página de venta.

    + 7 headline listas para captar la atención de tu lector.

    + 7 sub-headline para convencer al potencial comprador de seguir leyendo.

    + 4 tipos de introducción para sumergir al lector en tu texto y hacer que se olvide de que está leyendo.

    + 5 formas de introducir el problema y asustar a tu lector.

    + 5 plantillas para agitar el problema y explicarle a tu potencial cliente todo lo que puede empeorar su vida si no actúa ya.

    + 6 soluciones al problema, para empezar a introducir tu producto.

    + 14 ejemplos listos de bullet points para hacer tu copy súper eficaz.

    + 7 maneras de inyectar urgencia y evitar que tu potencial cliente siga postergando la compra de tu producto/servicio.

    + 4 tipos de call to action diferentes para convencer a tu lector de comprar.

    + 4 frases copia y pega para una P.D. que le dé a tu lector el empujón final para comprar.


    Estas son las 70 plantillas de frases persuasivas que puedes utilizar para escribir tus textos, que encontrarás en “Copywriting web”.

    Por cada parte “HOT” de tu copy te he preparado varias plantillas listas para ser completadas. Luego, lo único que tendrás que hacer será copiarlas y pegarlas en tus textos para convertirlos inmediatamente en más persuasivos.

    ¿Quién es el autor?

    Copyn Hood descubrió el copy a los 30 años, y desde entonces se ha dedicado a estudiar y profundizar el arte de la escritura persuasiva, demostrando que existe una alternativa distinta al camino de dependiente al que nos conduce el sistema. Ahora, Copyn Hood se dedica a compartir sus conocimientos de más de una década como copywriter profesional con todo el que quiera vivir de escribir, y ofrece una opción a quienes quieren aprender el copywriting para aplicarlo de manera práctica y efectiva en cualquier tipo de mercado.

    Copywriting, Second edition: Successful Writing for Design, Advertising and Marketing

    By Mark Shaw

    Laurence King Publishing
    Released: 2014-03-21
    Kindle Edition (240 pages)

    Copywriting, Second edition: Successful Writing for Design, Advertising and Marketing
     
    Product Description:
    Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.

    Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

    Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

    May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts

    By Mish Slade

    Team Incredible Publishing
    Released: 2016-01-07
    Kindle Edition (129 pages)

    May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts
     
    Product Description:

    Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality.


    It’s near impossible for customers to cut through the “innovative solutions” and “passion for customer service,” and find out who can actually give them what they need.


    For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.


    May I Have Your Attention, Please? lays out 12 simple principles that allow business owners – even those with no writing experience – to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you’ll have all the tools you need to turn readers into buyers into raving fans.


    Give your writing skills an instant upgrade


    In this short book, you’ll learn:



    • Simple techniques to turn your dull-as-dishwater business marketing into “can’t resist” copy – even if you don’t think of yourself as a “good writer.”

    • How to make price irrelevant and be the only choice for your ideal customer – by changing nothing except your copywriting.

    • The business writing “rules” you should revel in breaking.

    • Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas).

    • The easily avoidable mistakes that are turning your customers off – even if they don’t know it.

    • A simple framework to help you blast through writer’s block and know exactly what to say in any piece of writing.

    • How to “read your customers’ minds,” and get them looking for reasons to buy from you.


    Who is this book for?



    • Business owners looking to breathe more life into their website, content marketing or sales materials.

    • Employees who want to gain a new skill and have more impact in their work.

    • Anyone who has something great to offer – but is struggling to get the message across.


    Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine)

    By Susan M. Gunelius

    Entrepreneur Press
    Paperback (304 pages)

    Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine)
    List Price: $21.95*
    Lowest New Price: $5.00*
    Lowest Used Price: $2.01*
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    Click Here
    Product Description:

    Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention—it boosts profits.

    Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy—in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do’s and don’ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

    Why Do You Hate Money?: A Fitness Marketing Guide To Create Content That Kills, Craft Copy That Converts, And Master The Science Of Selling Without Selling Out

    By Joey Percia

    Released: 2017-12-13
    Kindle Edition (218 pages)

    Why Do You Hate Money?: A Fitness Marketing Guide To Create Content That Kills, Craft Copy That Converts, And Master The Science Of Selling Without Selling Out
     
    Product Description:
    Why Do You Hate Money takes an ethical approach to marketing for health and fitness professionals.

    The truth is, most people choose a career in health and fitness because it's changed their life and they want to return the favor. But if you can’t communicate with your audience you’re going to get lost in the noise.

    Many people make marketing confusing, but it doesn’t have to be this way.

    This book makes it simple, even if you’re just starting out.

    In Why Do You Hate Money, former fit pro turned copywriter; Joey Percia walks you through the same proven strategies industry experts pay him thousands to implement into their businesses.

    The best part is, these time-tested lessons are easy to apply so you can put them to work right away.

    Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.

    You’ll discover:

    - Four expert hacks to cure writer's block once and for all…this chapter alone will give you back hours of your life every single week
    - An honest and ethical approach to market your business in a way that makes you feel good but still gets you more clients.
    - 13 ways to spark inspiration and get your creative juices pouring out (you will LOVE #7)
    - The most common fitness marketing mistakes and how to avoid them… if you can avoid these 4 mistakes you’ll be blown away at how much your business will grow
    - How to use Kickass Copywriting to make loads of cash without being salesy
    - Simple storytelling strategies to boost sales and make people fall in love with you (don’t worry you don’t have to be a storytelling master)
    - How to write cash-generating emails like a million dollar copywriter without actually being one
    - Health and fitness related examples, checklists, templates, and guides to writing high converting copy which means more clients



    … and so much more

    Why Do You Hate Money’ is the go-to fitness marketing guide to create content that kills, craft copy that converts, and master the science of selling without selling out.

    What are you waiting for?

    Scroll up, and grab your copy right now.


     
     

     

     
       
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