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Resources for Copywriting

Copywriting is the art of writing better sales letters and advertising materials.

Here are a few copywriting resources to get you started:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website. Related Web Sites: See Also:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

Mark Shaw
Paperback (240 pages)

Copywriting: Successful Writing for Design, Advertising and Marketing
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  • Copywriting Successful Writing for Design Advertising and Marketing
Product Description:
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

imusti
Released: 2006-11-17
Paperback (360 pages)

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters
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  • John Wiley & Sons
Product Description:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Marketing: Grow Your Business FAST - Online Marketing, Marketing Strategy & Networking (Network Marketing, Copywriting, Wordpress, Blogging, Direct Marketing, Adwords, MLM) (Volume 1)

By Anthony Lewis

Lewis Anthony
Paperback (110 pages)

Marketing: Grow Your Business FAST - Online Marketing, Marketing Strategy & Networking (Network Marketing, Copywriting, Wordpress, Blogging, Direct Marketing, Adwords, MLM) (Volume 1)
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  • Marketing Grow Your Business Fast Online Marketing Marketing Strategy Networking
Product Description:

Make Huge Sales with Powerful Marketing Strategies!

Do you want to grow your business online?

With Marketing: Grow Your Business FAST, you can conduct market research, grow your business, and build an effective marketing strategy!

Is it time to master online marketing?

Yes! Today’s business environment makes it crucial for you to engage with an online audience. Just imagine – Billions of potential customers are out there, waiting for you! With Marketing: Grow Your Business FAST, you’ll learn what online marketing is, how to meet your customers’ needs, and what you can to do connect to a bigger audience – today!

You’ll even learn about the SIVA model!

Furthermore, Marketing: Grow Your Business FAST teaches you a variety of vital online marketing skills and concepts:

  • Target Marketing
  • Methodical Marketing
  • Consumer Marketing Research
  • Business-to-Business Marketing Research
  • Quantitative and Qualitative Market Research
  • Primary and Secondary Research
  • Globalization Opportunities
  • Marketing Strategy Development
  • Intensive and Integrative Growth Strategies
and so much more!

You’ll be so glad you got this valuable information!

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi

Anthony Vagnoni
Released: 2010-12-07
Paperback (213 pages)

The Idea Writers: Copywriting in a New Media and Marketing Era
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  • The Idea Writers Copywriting in a New Media and Marketing Era
Product Description:
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word

By David Garfinkel

CreateSpace Independent Publishing Platform
Paperback (154 pages)

Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
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Product Description:

In this book, you’ll learn how direct marketers shatter sales records with the written word.

Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process.

There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.

You’ll discover:

• How to build a powerful sales message that makes money
• Secrets of headlines that all but force prospects to read your message
• Easy shortcuts to creating profitable bullet points
• Negative optism: a revolutionary new way to create empathy with prospects
• Stories that boost sales—how to write them, step-by-step
• Insider secrets for “amping up” the emotional power of your copy
• How to put it all together to build trust in prospects and close the sale

Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.

Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert

By Linc Bartlett

CreateSpace Independent Publishing Platform
Paperback (154 pages)

Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert
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Product Description:
A Book That Actually Teaches You How to Write Sales Letters? Yes - You can write words that sell! Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert helps you understand the evolution of copywriting and the importance of believing in your company's products. By understanding your audience and "what's in it for the consumer", you can become a great copywriter! You'll discover how to write effective sales copy that "hits the spot", and find out why simple and persuasive sales copy sells so well. It's time to hone your storytelling skills and create compelling copy that outclasses your competition! With Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert, you'll be taken through a step-by-step process on how to become an amazing copywriter. Copywriting is a craft, and there are certain tools and formulas you can use to create both long and short copy that will have your prospects eating out of your hand! Let this book take you by the hand and transition you from a beginning copywriter into a sales page creating expert! You must practice to become great. Most of the great copywriters of today and the past, have been those who study the art and implement the best strategies. This book will give you the tools to become a master in copywriting!

Copywriting in a Week: Teach Yourself (Teach Yourself: General Reference)

By Robert Ashton

Ashton Robert
Paperback (128 pages)

Copywriting in a Week: Teach Yourself (Teach Yourself: General Reference)
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  • Teach Yourself Successful Copywriting in a Week
Product Description:
The ability to write great copy is crucial to anyone who wants to advance their career.

Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

Copywriting: Successful Writing for Design, Advertising, and Marketing

By Mark Shaw

Brand: Laurence King Publishers
Paperback (216 pages)

Copywriting: Successful Writing for Design, Advertising, and Marketing
List Price: $24.95*
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  • Used Book in Good Condition
Product Description:
Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.

Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.

Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

The Ultimate Direct Marketing, Copywriting, & Advertising Bible-More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales

By Greg Perry

CreateSpace Independent Publishing Platform
Paperback (299 pages)

The Ultimate Direct Marketing, Copywriting, & Advertising Bible-More than 850 Direct Response Strategies, Techniques, Tips, and Warnings Every Business Should Apply Now to Skyrocket Sales
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Product Description:
It's not bragging if it's fact: Here is your largest and mightiest collection of ready-to-use right now marketing strategies... The largest collection ever published in the history of the world.

All businesses want more sales. Your only complaint will be the sheer number of ways you’ll boost your sales right now is too much to implement in a single day, week, month, and perhaps year.

But that’s okay, do not fret, because if all you did was skim this book’s strategies for 5 minutes, you’d come away with at least a dozen ways to increase your sales and income within the next 2 hours.

If you’re a Copywriter or business owner – you can and perhaps should be both – you’ll immediately find:

• Short-term Strategies

• Long-term Strategies

• Terrific Tips

• Warnings to Heed

• and Sales-Boosting techniques

that you’ll apply to your business right away to make more money in practically every aspect. That business can be a huge retail chain, a local, neighborhood store, a barbershop, an in-home service company, an online empire, or even a family eBay business.

Organized by more than 90 topics, from the general (such as Budgets and Money) to specific example businesses (such as Doctors & Dentists, Car Dealers, Plumbers, and even eBay Selling) to vital Marketing topics (Headlines, Your USP, Ads, Yellow Pages, Referrals, Customer Service, Your Front-End, Your Back-End, and of course a whirlwind of techniques to maximize income from your all-important Customer List, this massive collection of selling wisdom was designed to maximize your income and minimize time you spend implementing each technique out of the hundreds of sales-boosters given to you here.

Here’s hoping your income in the next three months tops the previous three years (that’s actually a low-level possibility if you implement even 8% of this book’s immediately-usable advice)!

Crushing it with Internet Marketing: How to Write Great Copy, Influence and Persuade People to Buy Almost Anything You Sell

By Malik Johnson

Released: 2017-09-13
Kindle Edition (50 pages)

Crushing it with Internet Marketing: How to Write Great Copy, Influence and Persuade People to Buy Almost Anything You Sell
 
Product Description:
The simplest thread of success is woven with the art of communicating with your brother far and wide. That is exactly what the Internet allows you to do. It does not matter what you are selling, it does not matter if someone else is selling it as well. It also does not matter where you want to sell to, all that matter is that there is profit to be made and you can make it by selling to as many people as you can. The only way to can make that happen is when you crush it with the Internet.
If you are in business or you are trying to sell online but you are not making as much progress as you believe you should the problem is very likely that you are not connecting with your potential buyer. You need to change that right now, and if you do, you will change your fortune as well. Many people try to make it on the Internet but fail miserably because they do not understand that there is a secret to the whole thing. The secret is that you have to go large and you have to go wide. You can only do that when you master the art of Intent marketing and how to write copy.
Remember even the best salesman at the office is on the playing field with the worst one when it comes to the Internet because neither is able to stand in front of the buyer and convince him. They need to use words and copy. There is a secret to doing it and it is all right here.

 
 

 
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